Ad blocking Safari extensions for iOS 9 will hit Google where it hurts

Ad blocking Safari extensions for iOS 9 will hit Google where it hurts
Apple is including a feature to iOS 9 that will allow developers to write an extension that will block mobile ads and more. While the tech titan didn't mention this during WWDC, a user will be able to pick up an add-on for Safari from the App Store. Installing this extension will allow users to block ads, cookies and other content from websites viewed on an iPhone or iPad. With 90% of Google's revenue coming from mobile ads, this could be construed as a shot across the bow with Apple hitting Google right where it hurts. The majority of Google's mobile ad revenue comes from ads viewed on iPhones and iPads.

Besides hurting Google financially, Apple is believed to be offering this feature as a way for iPhone and iPad users to take back control of their own iOS experience. And if cookies are blocked, newspaper sites that give you a limited number of free articles to ren thead each month, like the New York Times, will keep thinking that each visit is your first. One set of ads that won't be touched is Apple's own iAds since those run over the OS and not via a web page using HTML or JavaScript.


Keep in mind that this will not be available by default. Apple is merely allowing this to happen and it will take a developer to write the actual ad blocking app that you will install on your iPhone or iPad. As the old saying goes, an Apple a day keeps the mobile ads away. And while this might be great news for iOS users, it might not be so good for mobile content providers whether it be games, news or other content.

source: Apple via NL, BGR

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42 Comments

1. shiftt

Posts: 333; Member since: May 03, 2015

OOOOHHH! That sucks. ...Google will find a work around though.

2. techperson211

Posts: 1280; Member since: Feb 27, 2014

There's always a loop hole that Google will find and then it's back to business as usual.

14. vincelongman

Posts: 5748; Member since: Feb 10, 2013

Unless if Safari gets a built-in ad blocker which is turned on by default, I dont think it will touch Google much (or website owners) On Windows, Mac and Linux, users can install ad blockers in Chrome, Safari, Firefox, ... On Android, there's already plenty web browsers (e.g. Firefox) with ad blockers (no root need) or ad blocker apps (many dont need root) Google still makes tonnes of money of ads (and basically all websites are still free) This is still a great improvement for iOS's power users and one less reason to jailbreak I doubt Google would follow suit and do the same for Chrome, otherwise the EU might start poking questions

28. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

"One set of ads that won't be touched is Apple's own iAds" For user to take back control of their own iOS experience my foot! That's being said. Google really do need to find other sources of revenue other than Ads. Both Apple and Microsoft would eventually find ways to keep their platform Ad revenue to themselves.

19. AlikMalix unregistered

Well let's not get ahead of ourselves. Wishful thinking just made us believe a rumor based on something discovered that may seem like one thing, but just as well be something else - it could as easily be a framework for blocking a scam that may have a popup that looks like an official page, but not, tricking Users to download and install something that wasn't what it advertises to be. My theory comes from the fact that Apple is opening up iOS little by little and this could be a preamptive strike against malware and phishing software that pleauged android in early versions. But my other point: even though there's seem to be a counters trike agains ads lately (not just Apple) -- those greedy ad clustered pages pushed users to find a way to eliminate or limit this behavior manually - if they just resorted to something more sensible - there would be no need for this...!

21. engineer-1701d unregistered

its just like the adblocker browser blocks the ads its great

30. medicci37

Posts: 1361; Member since: Nov 19, 2011

I don't see how it sucks unless your Google

3. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

The only ads I want black are those ads that force you straight to the app store.

4. Gemmol

Posts: 793; Member since: Nov 09, 2011

Another website went in depth on this and said if Microsoft does this too with their device, they could join Apple to hurt where Google make their profit, imagine all Microsoft and apple device blocking ads, google would make less profit

18. Doakie

Posts: 2478; Member since: May 06, 2009

Dude. If that was the case it would be hilarious if Google pulled all their apps that provide free services to iOS users. Make it uncomfortable for iPhone users to stay on iOS.

23. Salazzi

Posts: 537; Member since: Feb 17, 2014

You'd be surprised how few do. Gmail? Chrome? Most just stick with the default apps, not googles offerings.

29. Hashed unregistered

Imagine Google block Youtube on iOS devices, that's a good clean hit right to the iBalls.

35. gaming64 unregistered

But they wont. Devs can earn lots and lots of f*cking revenue in the App Store. Removing Youtube is a bigger loss for Google than good.

37. AlikMalix unregistered

I don't use google services other than watching YouTube videos (but I don't have the app. I prefer defaults of which ever platform I'm using. I'm not against google services - I would be using google services exclusively if I was on android (even if there was choice to use apples services/apps on android). I feel like these things are better integrated within its own platform.

38. shahrooz

Posts: 792; Member since: Sep 17, 2013

since windows on desktop already has ad blocker you must be talking about windows phone, with that market share I wouldn't even bring up that argument.

41. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Yeah, Google making less money would somehow increase your wages that Microsoft pays you right?

5. theguy2345

Posts: 1216; Member since: Jun 24, 2014

I don't like Apple, but this is a great move. I don't want ads stalking me.

6. promise7

Posts: 894; Member since: Jul 03, 2013

So basically Apple is allowing ad blocking apps in the App Store now so users can download them to block ads. At first glance it seemed like Apple was adding that option built into iOS 9 and Safari browser settings.

11. kozza3

Posts: 778; Member since: Oct 17, 2012

exactly, feels like this is all just part of the hype train no "normal" user is going to use it

7. darkkjedii

Posts: 31597; Member since: Feb 05, 2011

Could be useful.

8. seh1984

Posts: 14; Member since: May 28, 2015

Google will find a way around it. I've got an ad blocker on my desktop Chrome and some ads always manage to find their way through.

12. kozza3

Posts: 778; Member since: Oct 17, 2012

its your ad blocker, switch to another one

16. vincelongman

Posts: 5748; Member since: Feb 10, 2013

ublock origin works well for me (Chrome, Firefox and Safari) Also available on Firefox for Android

9. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Too much useless ads in China, block them all and you gain more market share on this 1.3 billion population turf

10. UncleSamWantsYou

Posts: 36; Member since: Jun 10, 2015

good job, now I want you all to support Apple

13. tacarat

Posts: 854; Member since: Apr 22, 2013

iOS ads will get through but not Google's? Sounds like extortion for website operators. I think the only reason it's not baked in is to avoid an abuse of monopoly lawsuit. It might happen anyhow.

17. AlikMalix unregistered

Apple iAd compagn is only for Apps, mostly for the free versions of paid apps. I don't think Apple has the same ad infrastructure as Google - I mean, I don't think they sell or pay you for ad space on webpages, only apps. But before someone, again, misreads my point - Apple advertises on websites but probably pays Google to do so as in client of Google, not the provider. Apple is a provider for ads within free apps.

20. tacarat

Posts: 854; Member since: Apr 22, 2013

I think the issue isn't that they don't do website ads, but that they "don't do them yet". As for the apps that can make use of them, are you familiar with Claria and their ad-replacement way back when? Websites had their ads substituted with those of other companies and got nothing for it. I think it'd be hilarious if Apple's website suddenly got plastered with ads for Android phones, but that's beside the point.

36. AlikMalix unregistered

"I think it'd be hilarious if Apple's website suddenly got plastered with ads for Android phones, but that's beside the point." ...That would be extremely funny, LOL.

22. tacarat

Posts: 854; Member since: Apr 22, 2013

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