Sprint teams up with ABC's Extreme Makeover to prevent distracted driving
The distracted driving effort has received a strong momentum first with a documentary launched by AT&T, then T-Mobile joined with the Drive Smart app and now Sprint's own Dan Hesse previewed a special two-hour edition of ABC's Extreme Makeover: Home Edition, which will focus on the effects of distracted driving.
This initiative is all the more actual with smartphones in every pocket urging us to take a look at a text or just check anything on the go. As convenient as touchscreens are for daily use, they require constant eye contact, which could lead to tragic consequences when driving. The episode shows all the dangers of texting while driving, suffered by a Texas' family which tragically lost a teenage daughter.
The campaign against distracted driving however is not something new – it has received public and media support before as TV star Oprah Winfrey was one of the first to raise concern about the issue. Hopefully, with that much support, public awareness will reach higher levels. Make sure to tune in to the show airing 8pm EST on Saturday, Jan. 30.
source: Sprint (YouTube)