Sprint teams up with ABC's Extreme Makeover to prevent distracted driving
The distracted driving effort hasreceived a strong momentum first with a documentary launched by AT&T, then T-Mobile joinedwith the Drive Smart app and now Sprint's own Dan Hesse previewed aspecial two-hour edition of ABC's Extreme Makeover: Home Edition,which will focus on the effects of distracted driving.
This initiative is all the more actualwith smartphones in every pocket urging us to take a look at a textor just check anything on the go. As convenient as touchscreensare for daily use, they require constant eye contact, whichcould lead to tragic consequences when driving. The episode shows allthe dangers of texting while driving, suffered by a Texas' familywhich tragically lost a teenage daughter.
The campaign against distracted drivinghowever is not something new – it has received public and mediasupport before as TV star Oprah Winfrey was one of the first to raise concern about the issue. Hopefully, with thatmuch support, public awareness will reach higher levels. Make sure totune in to the show airing 8pm EST on Saturday, Jan. 30.