Sprint plan gives you an iPhone for life; Verizon announces free Apple iPhone 6 with trade

Sprint plan gives you an iPhone for life; Verizon announces free Apple iPhone 6 with trade
Sprint's new "iPhone for Life" plan offers exactly what the title says it does. Subscribers receive a new Apple iPhone every other year. It all starts with the 16GB Apple iPhone 6. For $70 a month, you receive unlimited data and are paying off the phone at the same time. According to Sprint, you will save $575 over the course of a two-year contract, although instead of buying the phone, with this plan you are leasing it for two years at a time. $20 of your monthly bill goes toward paying for the phone, while the remaining $50 covers your unlimited talk, text and data.

Verizon also has a special plan tied into Tuesday's introduction of the Apple iPhone 6. Bring your older iPhone model to Big Red, and you will get a $200 gift card, which you can use to buy a 16GB Apple iPhone 6 on contract. Considering that the subsidized price for that model is $199.99, you're essentially trading in your older iPhone for the 4.7 inch iPhone 6. Models accepted for the trade are the Apple iPhone 4, Apple iPhone 4s, Apple iPhone 5 and Apple iPhone 5s. The trades must be in good working condition, and it will take up to two weeks to receive the gift card.  Pre-orders for the Apple iPhone 6 and Apple iPhone 6 Plus start on September 12th.

Sprint CEO Marcelo Claure is trying to out do T-Mobile with his own focus on customers. Led by feisty CEO John Legere, T-Mobile added two million new subscribers last year. They did it by offering customer initiatives that have made the nation's fourth largest carrier, the tail that wags the dog in the U.S. mobile industry. Claure, who replaced Dan Hesse last month after Sprint's board decided not to buy T-Mobile, got rid of Sprint's goofy Framily and is beginning to sound like Legere. "I’m skipping my employees and going straight to my customers. We’re going to play unlimited, because we have the capacity to offer unlimited." Sprint has been adding more customers than it has been losing for the first time since SoftBank bought a majority stake in the mobile operator last year.

With two CEOs in the industry now looking out for customers first, Verizon and AT&T might have to start looking over their shoulders.


source: Sprint, Verizon via Bloomberg

Related phones

iPhone 6
  • Display 4.7" 750 x 1334 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 1810 mAh(14h 3G talk time)
iPhone 6 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 2915 mAh(24h 3G talk time)

FEATURED VIDEO

27 Comments

1. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Nice to know that Apple doesn't trust the iPhone 6 to simply sell on its own merits.

6. AlikMalix unregistered

That's ignorant, verizon has to pay apple for the iPhone 6 that it uses for this promotion - verizon is gambling to sell a 2 year contract and willing to put up the entire phone minus credit it will get for old iPhone. They use the most popular brand for this - that's why you see so many great promotions using iPhones as a deal. When you grow up, they will teach you all this business stuff in high school.

7. Sniggly

Posts: 7305; Member since: Dec 05, 2009

See, I read and understood what you were *trying* to say, but all that actually came across is "I'm butthurt because you're right."

10. a1369366

Posts: 27; Member since: Aug 24, 2014

its a double win...see, carrier doesnt buy in the phone at retail price,and APPLE would love the carrier to sell more of their devices, if possible with reasonable reason!

21. tedkord

Posts: 17464; Member since: Jun 17, 2009

That funny, because when the Galaxy S5 had promotions like this a few weeks after release, all we heard was that it must not be selling, and that the only way they can move them is with free promotions.

23. jeff327

Posts: 87; Member since: Feb 28, 2012

Please tell us what you do that you are such an expert in the business world. Funny though I do not expect an answer or a legit answer because you have no clue what you are talking about. I am by the way the Sales and Marketing Director for a large international packaging equipment company. Yes, Verizon pays Apple for the I phone but they are demanding they get a new two year contract which they will make plenty of money by giving away a free phone because their data costs are ridiculous. This will also get people that have been holding onto their unlimited data on to a new family share plane or data more plan. Again Verizon will make a boat load of money. But the fact is years ago Verizon would never have had this promo. They would know that the Apple fans would do anything to get a new I phone including paying the absolutely high retail prices. Like a $1000 for the 128 GB phone. Now we all know this phone will be hugely successful. Everything Apple does is. But if you really believe that Verizon and Sprint are now seeing it is not as guaranteed as in the past and they have to offer promotions to entice I Phone customers you are completely ignorant and really need to check on those business skills you so boldly told us about. In years past Verizon would NEVER run a special on a brand new I Phone yet give one away for nothing. Maybe it is time for you to think before you write before you try to play with the big boys.

24. AlikMalix unregistered

You said exactly what I said but in more words, but I just added the choice of IPhone is due to its popularity to entice customers to buy a 2 year contract with them if one is on the bench whether to steer from unlimited plan or from AT&T, tmobile, or w.e. I'm not some economics expert, never claimed to be, but this is high school stuff. Props for Verizon - but some of understand the real cost of a 2 year plan. I like AT&T because I get my be phones subsidized and keep my unlimited.

25. jeff327

Posts: 87; Member since: Feb 28, 2012

But you missed the point there is no way Verizon would have ever given away a free I Phone under any circumstances. They will now because the I Phone 6 will be very successful but Apple does not have the same foothold it used to have.

2. chaosnightmare

Posts: 182; Member since: May 20, 2010

17. naittosan

Posts: 243; Member since: Jun 28, 2014

I'm signed up.

3. XPERIA-KNIGHT unregistered

Now this! Is a plan. Kudos to you sprint and Verizon. And i don't even like iOS but this plan is highly apealing.

4. Armchair_Commentator

Posts: 222; Member since: May 08, 2014

Not bad on the verizon deal, its a $200 gift card so i'm assuming you don't even have to get an iPhone if you prefer something else instead.

12. Suspiro

Posts: 26; Member since: Aug 24, 2014

It's almost false advertisement that Verizon is doing because you have to buy the phone for $199 first out of pocket and then send in your old phone after to get the $200 rebate which can take weeks or never if you're familiar with rebates. By then you're stuck on a 2 year contract. They do it this way so you can only buy the iPhone 6 16gb

5. joey18

Posts: 682; Member since: Jul 20, 2010

t mobile has better plans but the network is not the best

8. promise7

Posts: 894; Member since: Jul 03, 2013

The Sprint promo is really interesting.

9. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

This Sprint iPhone plan is quite competitive. I pay $66/month for ATT unlimited data and a phone subsidy. Now I have to pay $199 upfront to get the iPhone 6 16GB, but it's my phone. So as long as I could sell it or trade it for $199 or more, I am ahead. I also pay a little less each month and have a better network. Overall, it's pretty close. Good job, Sprint. Overall, Sprint is very close to hitting a home run on price. If they knock down their unlimited plan to $40 for BYOD, that would be a real deal.

11. tigermcm

Posts: 861; Member since: Sep 02, 2009

Sprint how about you bring back the ability to upgrade every year like you used to.

13. Suspiro

Posts: 26; Member since: Aug 24, 2014

I think if you pay $5/month you can upgrade early too

14. tigermcm

Posts: 861; Member since: Sep 02, 2009

i liked when it was just standard, pay your bill like you would but upgrade every year no extra bull

15. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

pretty okay deal on Sprint's part.

16. Salazzi

Posts: 537; Member since: Feb 17, 2014

out of curiousity, does the More Everything plan by Verizon still have upgrade fee's?

20. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

Yes, it does. $30.00 per line I believe.

18. verizonalways1515

Posts: 25; Member since: Sep 07, 2013

If you do an upgrade with subsidy yes, the upgrade fee still applies. If you pay of the phone monthly with edge then there is no upgrade fee.

19. blackberry_Boy

Posts: 213; Member since: May 27, 2014

And the thirst begins for the iPhone 6

22. Guti986

Posts: 78; Member since: Dec 26, 2013

I love how Alan just threw something about T-Mobile in there just for kicks

26. ericstealth

Posts: 7; Member since: Sep 10, 2014

That's a whole lot of balony with Verizon giving you a $200 gift card later. I signed up with their Fios service telling me that I'll receive the $200 gift card via mail. It's almost a year now and still have not received it after numerous phone calls to reps & supervisors. It's almost a hoax. Does or did anybody receive such gift cards from the Big Red ever?!? I know my postman for years and it could not have been lost or stolen cos they could've just simply issue me a new one. Even it it was they could've cancelled the transactions made on the card I was eligible for. Don't be fooled by Verizon sending you gift card to use towards a new iPhone, ever !!!

27. zennacko unregistered

Legere would be like: "Come to the magenta side of the force, even if Apple releases a new iPhone twice a year, you could always JUMP on it! Best of all, NO 2-YEAR agreement, and no 'phone lease'"

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.