Sony sends out press invite for IFA 2016, hints towards a large and varied line-up


The IFA mood is already reaching us here at PhoneArena. As we got busy rounding up our expectations for this year's edition of Berlin's long-time electronics expo, Sony kindly shared their media invitation for its September 1 event. Scheduled for 13:00 at Sony's booth in Messe Berlin, the keynote seems ripe with new consumer devices.
We see a smartphone, VR headset, a lamp, a camera, music players, and even a weird gizmo that looks like the jaws of a crocodile. That one struck us as an immediate favorite!

Naturally, smartphones are what excites us most at PhoneArena, hence we're mostly looking forward to what we believe to be the Xperia XR. It's been a prominent item in the rumor mill, having leaked with a code number (F8331), in series of hands-on photos, and renderings – all solid clues towards the smartphone's impending announcement.

As for the rest of the line-up, a mobile VR headset is unlikely to appear. Most likely, Sony will be showing off its PlayStation VR products, a perfect opportunity to also demonstrate its latest flat screen TVs and the oomph of its home-theater systems. We wonder if we might see a new tablet as well? Slates have been scarce in the Android realm lately, and maybe Sony wants to shake things up a bit. We'll have to wait until September 1 to find out.

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10 Comments

1. mimicryXD

Posts: 175; Member since: Apr 03, 2015

Another phone to be rate 6/10 by PA. But hopefully, come on sony, bring your A game this time.

4. ibend

Posts: 6747; Member since: Sep 30, 2014

4k screen, water-resistant, rank first on DxO... still 6/10, lol...

8. xperiaZlover

Posts: 202; Member since: Nov 15, 2015

Yes yes

10. maple_mak

Posts: 953; Member since: Dec 18, 2013

Dude it's truth, check review......

2. Djz89

Posts: 441; Member since: Aug 25, 2014

Sony, for real, as a big fan, please show us something worth while. The first gen x series is/was a big letdown. If you manage to get the camera software and a propper size battery we are on to something. Sony has under deliverd in areas they dont need to, it feels sloppy, we know you can do better, in fact MUCH better, now please dont let us down (again), it is getting hard to defend your current offerings.

3. SuperAndroid507

Posts: 361; Member since: Jan 06, 2014

Disappointing products, crazy high prices, still they keep going on, you have to admire this company.

5. roldefol

Posts: 4744; Member since: Jan 28, 2011

Sony, if you're serious about selling phones - particularly at high prices - you have to partner with all the US carriers. That's how Samsung, Apple, HTC, and LG (in that order) did it.

6. ryq24

Posts: 875; Member since: Oct 17, 2011

Don't want to expect much or else will be disappointed again just like the X series. Sony should learn from Huawei. Their p9 series and now the honor 8 are getting rave reviews something Sony phones never do. And they are a lot cheaper with much better build quality and specs.

7. xperiaZlover

Posts: 202; Member since: Nov 15, 2015

Sony phones got extremely good ratings till 2014. Last great sony phone was Z3 to be rated extremely well. Z5 was not bad. But it was too late

9. pyradark

Posts: 895; Member since: Jun 10, 2012

ohhh crap the action cam I've been waiting for X3000 that beat GoPro wohooo cant wait for that music player

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