Sony's Xperia smartphone business lives on due to company's interest in 5G technology

Sony's Xperia smartphone business lives on due to company's interest in 5G technology
As some of you probably know by now, Sony announced that its Xperia business unit will be downsized again to make it profitable. The Japanese company doesn't want to give up its smartphone division even though it has been bleeding money for a very long time.

Apparently, Sony shipped only 13.5 million Xperia units during its latest fiscal year, about 500,000 units less than it initially predicted. It's the lowest number of smartphones Sony sold since forever and things won't improve going forward.

Sony forecasts it will ship 10 million Xperia smartphones in the current fiscal year, 4 million units less than it did last year. So why did Sony decided to shrink its Xperia business unit rather than sell it or close it down for good?

Well, it appears that Sony is very interested in 5G technology and keeping its development in-house will surely cut costs while offering its benefits across all the company's businesses. The company's CFO Hiroki Totoki emphasized the importance of 5G technology for Sony in a statement and provided insights on how the smartphone business can be used to help develop it:


The downsizing of the Xperia business unit means Sony will probably launch fewer smartphone models. Also, many of the company's low-end and/or mid-range Xperia series may be completely cut, as Sony is trying to focus on 5G, a piece of technology that is only supported by premium devices.

source: Sony via XperiaBlog

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34 Comments

1. josephnero

Posts: 778; Member since: Nov 16, 2011

Good.I can't think of buying any other brand. My last none Sony phone was Note 4 which I returned in a week. Last year XZP still wipes everything in speed tests.

5. Sunbae-min

Posts: 135; Member since: Mar 25, 2018

Lol so much delusional fanboy here. Let's see what u gonna buy after Sony closing its mobile division.

6. josephnero

Posts: 778; Member since: Nov 16, 2011

Don't forget to take your pills. Your second personality is acting up again.

9. Sunbae-min

Posts: 135; Member since: Mar 25, 2018

Just stick to the topic dude. Your personal insult just makes u look pathetic.

11. Crispin_Gatieza

Posts: 3123; Member since: Jan 23, 2014

You drew first blood with the "delusional fanboy" comment. If you can't run with the big dogs, stay on the porch.

28. BlackHawk

Posts: 6; Member since: May 03, 2018

want give you napkins kido ?! cause your ass roasted already sambomb troll (or i sheep retard troll)

23. legiloca

Posts: 1676; Member since: Nov 11, 2014

I actually regret buying an S9 Plus over the Sony XZP. I honestly Won't buy another Samsung phone again. Flagship or not.

2. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

I think they should better start promoting their devices via TV commercials as majority of the people get to know that someting new in market has arrived. Not only SONY but other companies like hTC & LG should also start doing it. Even companies like Apple & Samsung heavily relies on TV commercials.

7. Sunbae-min

Posts: 135; Member since: Mar 25, 2018

Nah, Sony actually tried that many times, but still failed. Ads aren't everything. Now Sony is becoming smaller and weaker everyday , so to spend huge money on ads just mean to kill itself even faster. Only hope for it is depend on local market since it doesn't attract global demands due to its poor, weak, undeveloped, outdated facilities and scientists. Basically Japanese electronics is just overrated. Time to move on!

10. Stormrider

Posts: 66; Member since: Aug 30, 2016

Don't let your inherited hatred towards the Japanese consume you. Sony is unable to compete with your Korean Samsung, so there's no need for you to be so full of hate. You better direct those feelings toward Apple, which is the one Samsung is struggling to compete against.

17. Sunbae-min

Posts: 135; Member since: Mar 25, 2018

Inherited hatred? Ok, just like their inherited denials of warcrime. You seem to forget their imperialism up until now. You should stay out of our business if you know nothing about us.

27. Amidamaru212

Posts: 6; Member since: Jan 25, 2013

Your thing if your generation cannot move on. Most people in Europe already did so, talking especially about the feelings towards Germany, which has done way more. So maybe don't be so self-centred and open your eyes.

21. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Sony didn’t tried. They actually used to make some nice ads back in those days which is why their phone like Z,Z2,Z3 really sold well. But don’t know what happend after that. Btw hallyu,So-Min & Sunbae-min Xperia are great devices only their poor marketing strategy is the only reason they failing. Just look how LG is failing(a Korean company LOL) just because of poor marketing strategy or I can say both LG and SONY are on the same level.

30. BlackHawk

Posts: 6; Member since: May 03, 2018

@Sammy_DEVIL737 sony i way way up than lg ! and also there is no failing for sony !!! wtf ?! sold 21 milion device back 2016 vs sold 24 miliion device on 2017 is failed !? LOL nice try troll ! google before say something about sony !

29. BlackHawk

Posts: 6; Member since: May 03, 2018

retarded troll sony never failed until 2015 to now check they year sells every time get's more miliion sold device ! clean your lame as* with napkins kid cause it get burn (*cleaning ashes*) rofl you don't even know who write sony ! you don't even know what's sony discovers is ! LOL get back to your cave isheep our sambomb troll (and also don't forgot note 7 and iphone x failed rofl)

3. josephnero

Posts: 778; Member since: Nov 16, 2011

Yep.Tv commercials are very effective

4. Nimbus

Posts: 442; Member since: Apr 02, 2018

No more midrange xperia smartphones?Dont do this sony make it atleast one better specs,cheap price model if can't produce 2 or 3 models due to ur lower profit.

8. Sunbae-min

Posts: 135; Member since: Mar 25, 2018

Well its flagship models are pure mediocre, not to mention the mid-range ones. Give up man, Sony is dead.

13. josephnero

Posts: 778; Member since: Nov 16, 2011

That's why Sony's last year flagship is much faster than S9?

16. Sunbae-min

Posts: 135; Member since: Mar 25, 2018

Is it really an overall factor to determine a better flagship? And if it's so (according to your logic) , why is its selling so poor?

25. josephnero

Posts: 778; Member since: Nov 16, 2011

Do lambos or Ferraries sell much?

18. ibrar1996

Posts: 19; Member since: Mar 30, 2015

Medicore??. Dude your hate is pathetic in a way that you can't accept facts that samsung is definition of medicore 1. S9 also stutters, mkbhd 2. 1080p 960fps is not medicore but 720p is 3.hdr is not medicore but 8 bit burn in oled is medicore 4.front stereo speaker is not medicore 5. Lag less is not medicore but galaxy's lag is mediocre Come with better words or go back to your sh*t hole where you see samsung phones with sony 's last year sensors in their cameras

22. andyX

Posts: 2; Member since: May 02, 2018

Samsung looks and feels like cheap junk. Sorry! Learn about real quality. The Japanese actually care about QUALITY. Have a lovely day

33. BlackHawk

Posts: 6; Member since: May 03, 2018

your ass is dead korean retarded LOL if sony become dead samplastic gonna be explode ! apple gonna be explode ! only reason apple and samplastic and other tech brand still alive because of sony discovers ! you still to kid comeback when u grow up kido and clean your tiny as* hahahahaha i really enjoy samsung device all time should compare with ex sony flag ship's xD

12. Nimbus

Posts: 442; Member since: Apr 02, 2018

I hope next year they should come with a better specs and cheap price single midrange smartphone aka XA3 or XA3 Ultra or XA3 Plus without any of it duo or trio siblings.

14. Sparkxster

Posts: 1213; Member since: Mar 31, 2017

Sony just needs to create more brand awareness everyday people don't know they can buy an unlocked Xperia device. Sony makes excellent phones and always has interesting unique features and designs that set them apart. Hope Sony can turn around their losses and get it's smartphone division growing and concentrating on the high end devices may be a winning strategy for them. Go Sony!!!

15. Sunbae-min

Posts: 135; Member since: Mar 25, 2018

Yeah! Go Sony, go bankrupt! Lol

20. tigas

Posts: 15; Member since: May 16, 2017

Just open your eyes. Korean plastic.

32. BlackHawk

Posts: 6; Member since: May 03, 2018

plastic toy maker fan ! lol samshi* a fisher men who become phone maker ! LOL i don't have expect for retarded koreans !just keep crying and roast you lame as* rofl

19. phaneendra_92

Posts: 64; Member since: Oct 12, 2013

If sony closes its mobile business it not only effect them but also smartphone industry..... We what new techs improved in smartphone by sony...

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