Sony may consider selling off its smartphone business

Sony may consider selling off its smartphone business
Sony’s smartphone business (official known as Sony Mobile Communications) hasn’t been doing great lately, being one of the Japanese company’s few units that are currently losing money in a big way. In light of this, Sony CEO Kazuo Hirai is prepared to do everything that’s necessary to turn around the company’s fortunes.

According to Reuters, Kazuo Hirai and other Sony officials are open to any solutions, including selling the phone and TV businesses, or establishing joint ventures with other companies.

To be clear, Sony hasn’t talked to anyone about selling its phone business, but, as Reuters reports, the company acknowledges that "no business is forever", and "every segment now needs to understand that Sony can exit businesses."

While selling the phone division would be a drastic measure, entering a joint-venture wouldn’t be a first for Sony. For more than a decade, Sony was in a joint-venture with Ericsson, but, in 2012, it bought off Ericsson’s stake to establish Sony Mobile Communications.

Sony forecasts a $1.9 billion net loss for the current business year, with the phone division being largely responsible for the loss.

Later this year (likely in March), Sony should launch a brand new family of smartphones, including the Xperia Z4, Z4 Compact, and Z4 Ultra. Perhaps these will represent a new beginning for the company? Let's wait and see.

source: Reuters

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119 Comments

1. avinash22i

Posts: 72; Member since: Nov 07, 2013

Really makes you think, where all the other players in the Android war zone are placed ha...

13. The_Godfather

Posts: 196; Member since: Apr 26, 2012

And people say Samsung is going down hahaha

20. HugoBarraCyanogenmod

Posts: 1409; Member since: Jul 06, 2014

Apparently Samsung is and still, and might consider selling mobile business as well in two to three years time, if it's keep dragging down the profits. As semiconductor surpassed the mobile profits already

30. AnTuTu

Posts: 1580; Member since: Oct 14, 2012

hahaha are you kidding me? If Samsung is going to sell its mobile business in 2 - 3 years time then boy we should be migrating to Mars as well. Samsung is not like other manufacturers, they always learn from their mistakes and bring even great products to the market. With the latest TW improvements (probably faster than Stock), premium build in their latest flagships you will see how they smash the market in near future. So stop being ignorant and just love your Chinese brands.

43. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

people said the same thing about Nokia when they were the no.1 manufacturer, and people also said the same thing about blackberry when they were the top smartphone brand - and look what happened to both of those companies. I think it is more ignorant to believe any company will stay on top in such a competitive market.

107. j2001m

Posts: 3060; Member since: Apr 28, 2014

Yes, but that's becuase they did not move to googles os and there new app war, so no orders for phones and so on, this is not the same at all and as nothing to do with Nokia or blackberry,Moho all are dead because ther did not change to the right os

67. sgodsell

Posts: 6737; Member since: Mar 16, 2013

Why would Samsung sell, especially since their phone division is still very profitable. Yes they didn't make as much profit, but they are still profitable.

109. Ashoaib

Posts: 3260; Member since: Nov 15, 2013

yes sony please quite and do it as quickly as possible. because you are good in always screwing something in your phones.

29. dimas

Posts: 3259; Member since: Jul 22, 2014

Sammy have lots of fallback. Chip manufacturing, software development, etc. I feel that the next bullet will be on HTC. 2015 will be the age of Chinese phones.

39. HugoBarraCyanogenmod

Posts: 1409; Member since: Jul 06, 2014

Because a lot of fallback to protect, Samsung need to ditch the tumor to save them

44. wargreymon

Posts: 764; Member since: Nov 05, 2013

Yes, you ditch the tumor, you don't chop your arm off.

84. aravindsbabu

Posts: 17; Member since: Nov 02, 2013

"Samsung might have to consider selling off their smartphone business." Bitch please.. F off, and go back to China Hugo barra

62. greenelektron

Posts: 537; Member since: Sep 10, 2014

Typical story of pride. They would just opt to die (commit suicide) than to put their feet on the ground. They could just have a new line of phones that could be sold cheaper.

75. InspectorGadget80 unregistered

Why on earth would SONY sell their mobile division? Just because their stock is down and loosing more money I don't think so. They just announce their next phone will be on ALL 4 U.S. CARRIERS which is smart. cause they never done it before

26. dimas

Posts: 3259; Member since: Jul 22, 2014

There are so many manufacturer casualties. Just a domino effect of their crappy older models. The Z3 series is awesome.

96. engineer-1701d unregistered

sony how about just selling in america

106. isprobi

Posts: 797; Member since: May 30, 2011

I think if people could try Sony phones at carrier stores they would sell. Even if they cost up to $50 more the premium design would attract some people.

105. michaelny2001

Posts: 319; Member since: Aug 01, 2012

nah Sony is just stupid. Biggest market in the world is the US and the 4 carriers. They don't want to subsidize prices to make the phone $199 as opposed to $650. I would pay the 199 but not more. I currently have a samsung, but would i prefer the high quality of a Son? Sure i would and most people would too. Samsung, LG is too plasticky, HTC has a weird Sense UI, Sony looks beautiful, i would consider it the Apple of Android.

2. theguy2345

Posts: 1216; Member since: Jun 24, 2014

No! Don't sell it like it like you did Vaio. I love Sony's hardware, and everything I can, I get Sony, from headphones to TVs. I would have a Sony phone, but sadly they do not make a windows phone. I want to live to see the day when that happens, and I will wait outside the t-mo store like an idiot if one ever comes out. DON'T DO IT SONY!

90. halca

Posts: 14; Member since: Jan 01, 2015

let's be real here, android consumer want cheap phones. sony is premium, but it is also expensive, it won't survive in android market.

3. maherk

Posts: 6684; Member since: Feb 10, 2012

Let's hope they figure it out and get back with a great Z4 phone. The android fan base needs the likes of Sony and HTC.

15. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Z4 will be excellent phone, Z3 was epic and so was Z2. Sonys problem is not that they make bad phones, but people don't want to buy them. They need to appeal mass market somehow, not sure though what would be the way.

56. Tracy1988

Posts: 208; Member since: Dec 18, 2014

Yes Sony made bad phones. TFT and the sh1tty IPS with visible touch panel electronic patterns. How about spyware Baidu embedded in their phones firmware. Google it, you Sony troll.

68. kent-gaga

Posts: 609; Member since: Apr 10, 2012

lol those visible touch panel patterns are not even visible on daily use. It's there when you're really really want to look for them. and who said that baidu thing was a spyware? anyway they fix it perfectly with just one simple update you **** piece of human

98. Tracy1988

Posts: 208; Member since: Dec 18, 2014

You gotta be blind if you can't see those grids when the light reflects on the display. Beside I don't see any of these annoying grids on other devices (iPad mini 2, LG E970, iPhone 4, Nexus 5, GS3 that I own) no matter how hard I try. What do you call a software that installs itself without your knowing and keeps running in the background to collect your info and sends them to some IP address in China? It's my f**king phone, why is this malicious software embedded in my phone firmware? The recent update only allows you to delete the folder it created in internal SD. It doesn't guarantee that it'll stop running in the background. And why does it appear again after a factory restore? Now you can go f**k yourself you dumb Sony troll. The world will be better of without stupid fanboy like you.

111. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

I see grids on my G2.

112. kent-gaga

Posts: 609; Member since: Apr 10, 2012

that "malicious software" you're talking about is called MyXperia and it's there so you can find your phone if you left it somewhere you dont know using another internet-enabled computer Sony said they only need the phones to connect to baidu server if and only if you're in china, not anywhere else in the world the reason why the baidu folder was there in your phone was because of one little bug in the update of the MyXperia app, which was later fixed it appears again after a factory restore because a factory restore is meant to reverse the phone back to the earliest state after a software update, in which the stock apps are not in the latest version, thus, the baidu folder is there again (update the MyXperia app in Update Center will fix it once again) now please do some research before accussing other people btw most Android phones have apps that runs in background mode that you don't even know that it's running so....

99. Tracy1988

Posts: 208; Member since: Dec 18, 2014

Obviously you're not American. The Chinese has been trying to steal American technology for decades. If anything in my device installs itself, runs itself and takes my info without my consent and sends to China, I - an American will consider it a security threat.

113. kent-gaga

Posts: 609; Member since: Apr 10, 2012

then i guess you should stop using ANY phone because.. well, maybe it's too late for you to back out because your info has already been stolen and sent to china watch out for Tracy1988's nude photos, people

5. Feanor

Posts: 1292; Member since: Jun 20, 2012

Hmm... Last time that I read that Sony MIGHT sell its Vaio business, the confirmation came abruptly and very fast. I hope this won't be the case this time. Basically they are the only premium Android phone makers.

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