Sony hopes 5G will turn its Xperia brand into a sustainable business by 2020
by Joshua Swingle / May 25, 2018, 5:29 AM
Highlighting the company’s recent sales decline, the Japanese brand noted that these have often missed expectations, ultimately affecting the mobile unit’s revenue significantly. And, despite significant cost-cutting measures in the hope of counteracting this, Sony did note that there has also been a sharp rise in component costs for the business in recent times, something that has played a part in the company's new goal of having a “lean, agile” mobile division by 2020, “without an excessive focus on revenue and units sold.”
5G technology to consumers across the globe in a profitable manner. These mobile offerings will then be combined with the company’s other products and services that are capable of taking advantage of 5G in the hope of adding value to the new technology. Together, this strategy should help improve efficiency when it comes to rolling out 5G across different consumers markets. In addition, Sony has also announced that Europe will play a major role in the future of its smartphone business. Specifically, it confirmed that it will be creating various “strategic partnerships with operators” that will then be combined with an improvement of traditional sales channels.Going forward, the Xperia brand’s objective will be rolling out
Posts: 274; Member since: Feb 28, 2015
I told about this exact same thing in the previous Sony article. So I'm going to say I told you so. Good Job PA for banning racist idiot Sunbae-min aka Hallyu aka SuperNova aka Trojan_horse aka peacetoall and other countless accounts he created here. https://www.phonearena.com/use
Next time ban his account as soon as he opens a new one here.
posted on May 25, 2018, 5:41 AM 5
Posts: 38; Member since: May 23, 2013
Sony needs to reduce the bezels, bigger batteries, 3.5mm headphone jack and set the prices under the biggest players. Good luck Sony! I would buy a Sony Phone if it was more modern.
posted on May 25, 2018, 5:50 AM 2
Posts: 1341; Member since: Jun 20, 2012
One thing they don't need is bigger batteries. The XZ2 series are battery champions in all tests. I believe the XA2 series is doing pretty ok with battery life too. Bezels are also relatively thin considering that the stereo speakers are front facing. Usually bezeless phones have one speaker or one of the two speakers facing down.
posted on May 25, 2018, 7:22 AM 3
Posts: 74; Member since: Mar 22, 2018
I don't understand this "bezel" obsession... Could someone explain me what it is about? I doubt you'll find more modern than 960 FPS at 1080p recording, 4K HDR, Near-HDR upscale, etc. The only missing thing is the HPJ.
posted on May 25, 2018, 10:38 AM 3
Posts: 66; Member since: Aug 30, 2016
Sony has been on the decline since the Z2, their last decent, standout phone, each subsequent phone is a literal downgrade.
posted on May 25, 2018, 6:30 AM 1
Posts: 945; Member since: Oct 31, 2013
I would say things really went down hill after the Z3. The X line is probably the worst one. Then even though I enjoy my XZ Premium, the XZ line feels pretty mediocre.
posted on May 25, 2018, 6:39 AM 1
Posts: 2956; Member since: Jun 19, 2012
Well, having had the Xperia Pro, Advance, Acro S, Z1C, Z3C, X and XZ... I would rank the Acro S, as the best from its time and also the best built (even if it was all plastic) The Z3C has the best battery life for its size, and performance was awesome, but build quality, specially the digitizer/glass merge was a total failure (this applies to the Z1C too) But now my wife using the X and i using the XZ i would rank them as having a great build quality, awesome design (apart from the bezels) and good enough features... With just ok battery life and goo cameras. The only downside for me is the 3GB of RAM that feel limited in recent updates... But the price drop of the X line soon after release made them very enticing and worth it... Also my wife is extremely happy with her Xperia X. The first one was the US version that I had to flash to enable the fingerprint scanner, but someone stole it from her, so we bought a second one, European version... Still happy
posted on May 25, 2018, 9:15 AM 2
Posts: 1226; Member since: Dec 11, 2017
Z3 was better than Z2 at everything. Except too cold screen.
posted on May 25, 2018, 10:37 AM 0
Posts: 945; Member since: Oct 31, 2013
Personally, I like the blocky design from Sony even if it is considered to be obsolete when comparing to the bezeless trend. If Sony somehow managed to bring out something like the Vivo Apex, I would buy it in a heart beat.
posted on May 25, 2018, 6:33 AM 2
Posts: 442; Member since: Apr 02, 2018
I hope Sony continue making good smartphones,there should be only 2 midrange phones with availability & specs/price wise for consumers so it can become dominant,popular.There Flagship are good but they need to make more changes to their phones design with minimising bezels chin and top without notch and make some new visual changes to their xperia UI and icons so it look fresh with new phones design and bring back 3.5 jack.
posted on May 25, 2018, 7:10 AM 0
Posts: 1655; Member since: Jun 02, 2014
What I think requirement to compete at top is claims of 'best camera' even if its only in advertisment. Sony phones never have been recognized having 'the best camera'. So that beside obsolete recycled design.
posted on May 25, 2018, 8:26 AM 0
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