Sony Odin could sport a 5" Full HD WhiteMagic display, fuzzy Sony Yuga pics hint at glass chassis

Sony Odin could sport a 5" Full HD WhiteMagic display, fuzzy Sony Yuga pics hint at glass chassis
Remember the flagship that is supposedly in store for us from Sony next year? It might appear in 5" and 6" configurations, codenamed C650X (Odin), and C660X (Yuga), carrying a 13 MP Exmor RS camera module.

Now a new leak claims that the Yuga, which should be the 6-incher, will carry a glass chassis, and be 8mm thin, with Sony aiming to make it even thinner. The source posted some low quality crops from allegedly the top front and bottom back of the Yuga, and the design is unlike current Xperias.

We are not very sold on the glass material premise in such a giant handset, since it will probably make it pretty heavy, but LG proved that you can have a glass back in a huge phone, and still keep the weight in check with the Optimus G.

In the meantime, an interesting press release emerged from Japan Display Co., the JV of Sony, Hitachi and Toshiba, which revealed the invention of a 5" 1920x1080 Full HD display, utilizing Sony's WhiteMagic technology. It adds one extra white pixel to the typical RGB matrix, thus increasing brightness with just 50% of the power consumption, compared to the regular matrix. The tech is already at work with one of the brightest smartphone screens out there in the Xperia P, which, however, suffers from some color representation issues.

This frugality for a 443ppi display would explain why phones with 5" Full HD screens, like the HTC J Butterfly, feel no need to be equipped with monster batteries as well. The 5" Full HD WhiteMagic screen sounds like a prime candidate to go into the Sony Odin flagship, and also features the thin in-cell touch technology, like the iPhone 5 and Optimus G, plus it sports the slimmest bezels out there at 1mm, similar to what AUO just bragged with.

On an unrelated note, Japan Display Co. also lists in the press release it has come up with am ultra high-res 7" screen for tablets, at the amazing 1560x1600 pixels, again with the bright, power-saving WhiteMagic technology. We should see all those marvels at the FPD expo which starts Wednesday

source: IT168 & J-Display.com via XperiaBlog

Japan Display's Advanced Prototypes for Smartphone, Tablet and Automotive Applications
- Three "Innovation Vehicles" to be exhibited at FPD International Japan 2012 -

Japan Display's Advanced Prototypes for Smartphone, Tablet and Automotive Applications - Three Innovation Vehicles to be exhibited at FPD International Japan 2012  -

Japan Display Inc. (JDI), a global leader in LCD technologies, has developed three display prototypes -- named "Innovation Vehicles" -- for smartphone, tablet, and automotive applications which will be shown at the FPD International 2012 exhibition in Yokohama, Japan.
The Innovation Vehicles incorporate and integrate advanced technologies from each of JDI’s three original companies*1, and serve to bridge our customers’ product concept and product development activities.


The Innovation Vehicle for smartphone applications features key technologies for forthcoming high-end smartphone applications adopted into a large 5.0-inch diagonal size module with full HD resolution (1080 x 1920 pixels) and pixel density of 438ppi*2, with high contrast ratio of 2000:1*3 achieved by implementing new in-plane switching (IPS) technology, with low power consumption that is approximately 50% less*4 by utilizing an RGBW pixel structure, with a thin module structure of only 1.0 mm thickness including an integrated touch function (without cover glass), and with a narrow border of 1.0 mm.


The Innovation Vehicle for tablet applications features key technologies adopted into a 7.0-inch diagonal size module with high WQXGA resolution (2560 x 1600 pixels) and pixel density of 431ppi, with high contrast ratio of 2000:1 achieved by implementing new IPS technology, with low power consumption that is approximately 50% less*4 by utilizing an RGBW pixel structure, with a thin module structure of only 1.3 mm thickness including an integrated touch function (without cover glass), and with a narrow border of 1.5 mm.


The Innovation Vehicle for automotive applications features a 12.2-inch diagonal size module with 1920 x 720 pixels resolution. The display adopts advanced technologies desirable for next-generation automotive displays such as true-black appearance, styling design freedom enabled by corner cut and curved surface technologies, low power consumption (approximately 50% less*4), and integrated touch function.


JDI will demonstrate these three Innovation Vehicles in booth #2701 at FPD International Japan 2012, held October 31 through November 2, 2012, in Pacifico Yokohama, Yokohama, Japan.

*1 Toshiba Mobile Display Co., Ltd., Sony Mobile Display Corporation, and Hitachi Displays, Ltd.
*2 ppi is an abbreviation for pixels per inch
*3 Typical value at normal viewing angle
*4 Backlight power consumption compared to our existing displays, using a white raster mode

Information in the press releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement,but is subject to change without prior notice.


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