Sony Music CEO confirms that Apple will introduce its streaming music service tomorrow

Sony Music CEO confirms that Apple will introduce its streaming music service tomorrow
In Cannes for the annual Midem global music conference, Sony Music CEO Doug Morris confirmed today that Apple will introduce its new streaming music service tomorrow at WWDC. "It's happening tomorrow," the executive blurted out during an interview on stage. The last reports had Apple sill negotiating with Morris' company, Warner Music and Universal in an attempt to finalize the percentage of revenue from the service that the labels would receive. Reportedly, the trio were asking for 60% of Apple's take.

Apple is expected to charge $9.99 a month for the streaming music service with a three-month free trial offered. A new music app should be included in the iOS 8.4 update and will be pre-installed in iOS 9. In addition to the streaming service, the app will include a revised iTunes Radio offering some DJ-hosted "stations."  Once a growing business for Apple, the sale of downloaded tunes is slowing with the growth of streaming music outpacing it. Revenue from streaming will eventually overtake revenue from downloads, possibly as soon as next year.

Morris says that Apple's name and reputation will make tomorrow a turning point in the industry. He cites the tech titan's willingness to market and advertise its businesses, something that rival streamer Spotify never really attempted. As a result, the Sony executive says that "It’s the beginning of an amazing moment for our industry."

WWDC kicks off tomorrow at 1pm EDT (10am PDT). Keep checking in throughout the day for all of the news coming out of San Francisco!

source: VentureBeat via AppleInsider



1. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Now that's what I call surprise madafaka

3. DirtyDan23

Posts: 280; Member since: Aug 12, 2014


4. darkvadervip

Posts: 366; Member since: Dec 08, 2010

If I was apple I would strike up a deal with Sony cellphones and promote them as the future of android just to take sells away from Samsung but that's just an idea since the blog is about music streaming.

5. Tritinum

Posts: 471; Member since: May 06, 2014

that's HIGHLY unlikely to ever happen

10. joevsyou

Posts: 1093; Member since: Feb 28, 2015

that just seems stupid lol

6. BobLawblaw unregistered

I'll just stick with my free Spotify premium that I rarely use thank you very much..

7. bucky

Posts: 3795; Member since: Sep 30, 2009

I use spotify premium like crazy. I wonder if apples will stand a chance.

8. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

"It’s the beginning of an amazing moment for our industry." For the corporate fatcats you mean. Again consumers get screwed over by corporate greed. Wouldn't be surprised if we see music album DLC soon as well. "Buy the album with 5 tracks for $9.99, additional DLC tracks for $5 each or buy a season pass for $30 and get all tracks for free."

9. joevsyou

Posts: 1093; Member since: Feb 28, 2015

LOLOL That will be fun, but IMO buying individual tracks is all it's way out, using these premium music services are much better, I use google play and love it

11. brookehiggins007

Posts: 11; Member since: May 27, 2015

Sony Music will obviously be a treat for music lovers.

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