So you think Apple is done innovating? Well, it just reinvented the queuing system

So you think Apple is done innovating? Well, it just reinvented the queuing system
Queuing up in front of an Apple store, days before the latest iGadget is released, just so you could be one of the first to get it, has turned into a sort of a weird tradition nowadays. Some have even figured out a way to make some profit out of it – a week ago, we talked about the first people to get in line for the iPhone 6, whose sole idea is to sell their spots to iEnthusiasts once the handset's release date actually approaches.

In order to get their brand new iPhone, customers will usually line up and receive a paper card that has the model and specs of the device they want written out on it. It is a sort of a “ticket” that is supposed to help Apple staff keep track of stocks and guarantee that its owner will get their desired phone. Once in possession of a “ticket”, one is free to leave the queue and go about their business. Of course, that never happens. Mostly because paper cards are not always perceived as extremely reliable, and because people would rather wait and get in the store as soon as possible, than go away and come back at a later time, only to find that there is still a line that they must queue at.

Well, Apple may be (at long last) coming up with a digital system to do away with the long lines and give employees a breath of air. Dubbed Reservation Pass, the system will register each customer's desired phone, check if it's in stock, sync the new information, and give the future iPhone owner a number. Reportedly, the customer can go about their day as usual and when it's time for them to receive their new handheld, they'll receive an SMS message or Email, letting them know to head for the store. Of course, we imagine that this would be handled in batches – we don't expect that Apple will call for number 357 and wait for them for half an hour to get to the store, before proceeding with sales.

Are you getting an iPhone on launch day? Let us know how the system handles the workload – hopefully, it's gonna be better than the infamous stream.

source: 9to5Mac via Redmond Pie



1. Nexus4lifes

Posts: 301; Member since: Feb 13, 2014

and they are probably gonna name it Thunderbolt diamond crown queue...

13. rawbow

Posts: 428; Member since: Mar 30, 2012

dont be so vanilla

25. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

lol! you just know when they spend time reinventing the queueing system instead of their phone...they are desperate for sales of their no-so-innovative product.

90. domfonusr

Posts: 1094; Member since: Jan 17, 2014

Like it or not, you just have to follow the money, not the marketshare. Regardless of how you feel about Apple's products, watch what people do when they release the next iteration of the same old thing. So, Apple must be desperate because they are selling the same thing all over again and just hoping that the same people will buy it... well, if anything, selling the same product again a second time, a third time, or a fourth time, and not having to hope at all, but knowing that people will once again line the streets to get in line - that is not desperation. A lot of people are paying a lot of money to get something that they already feel familiar with... no, Apple is not desperate. Follow the money - Apple is raking it in. Samsung is also raking it in to some degree, though not as well as Apple, but even Samsung customers are expecting newer and different things... thus the maneuvering to try to release a new product line, and the radical gimmicky changes to the existing product lines. While many people expect new and unusual stuff from their favorite Android OEM's, Apple has a whole cadre of customers who expect, and even demand, more of the same. They've got it made. The fact is that because it has an Apple logo on it a lot of people will automatically feel more comfortable with it, because they have come to know that Apple will not rock the boat too much. No matter what you think of it, it still has a screen, can make phone calls, has Siri, can now do NFC, has an Apple logo on it... and so on and so on... follow the money. The investors are happy, and that is what really matters to them. As long as the investors are happy, and the customers are mostly happy, Apple will keep on making money hand over fist. Innovation is no longer required. In fact, real innovation gets labelled as rocking the boat... a risky business. Apple gets to redefine innovation as "all the things we just made more ubiquitous" and gets away with it - they've got it made!

95. aba71983

Posts: 807; Member since: Jul 24, 2014

I agree and that's why I will stick in Apple ecosystem because I feel safe and everything I love it. I sold my S3 because last 2012 and I just used 6 months. Quite annoying and sometimes lag and turn off automatic. And need to clean the RAM everytime I used web browsing, fb, whatsapp, twitter, instagram, vine, youtube. And than, I try Apple iPhone 4

108. domfonusr

Posts: 1094; Member since: Jan 17, 2014

Perfect case in point. Apple has succeeded at doing something that no one else has - changing the very definitions of what almost the whole world expects from a smartphone, and changing the very definitions of the terms that a large segment of people (mostly the upper-middle class in the US and Japan) use to describe smartphones in general. Where I live, in an upscale rural/suburban setting between Harrisburg PA and Baltimore MD, the iPhone is the standard by which all other devices are measured, according to almost everyone I know. I find that I am one of the few who does not routinely do this, and yet I catch myself doing as the crowd does every once in a while. Apple has changed the minds and hearts of a vast portion of middle-class America to suit their continued domination here in the US.

109. domfonusr

Posts: 1094; Member since: Jan 17, 2014

Furthermore, when many of us think of the word 'innovation', we attach it to the latest Android devices that have new and different features, or that have impressive specs. In the world of Apple fans, the word 'innovation' conjures a whole different image and meaning - they think of a company that takes the features that others have already used, and have simply "perfected" by making them work better, and then making them popular and ubiquitous. The capacitive touch screen - first used by the LG Prada, but made popular and ubiquitous by Apple. The slab body style with a bezel - first used by some other devices, but made popular and ubiquitous by Apple. Mobile internet - first used on MANY other devices for long before the iPhone's inception, but Apple made it popular and ubiquitous to have a lot of data throughput. I could go on and on. To Apple fans, there is no prior history. To Apple fans, the iPhone did it first because it got it right. To Apple fans, the iPhone is the measure to which all others must be compared, and there are many who are not Apple fans who still use the iPhone as the standard of comparison. Apple redefined the word 'innovation' for a whole bunch of people, and I am sure that they redefined other terms for the same crowd. Apple has skewed the real definition of a word or two to suit its own purposes, and a whole bunch of people went along with it because they liked it that way. Apple has succeeded at doing this where no one else has, and so this is why Apple rakes in the dough in spite of not being the majority player right now. But it is likely that at some point, in their strongholds of the US and Japan, they will be the majority player at some point. Just follow the money!

96. aba71983

Posts: 807; Member since: Jul 24, 2014

I mean, using the iPhone 5 and now iPhone 5S. And I'm going to upgrade again into iPhone 6.

100. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

so you choose to become izombie? 2012 hardware in huge price... iphone 4 doesnt lag? so you are not a power user.... make it full 25gb and then see how miserably it lags

103. aba71983

Posts: 807; Member since: Jul 24, 2014

Wrong press the 4. Lmao iDroid.

110. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Ok here's the thing...the fact that you gotta troll on my post not with one not with thwo but with three big essays (you could've won a prize in a school contest LOL!) is self explanatory of what my comment points at. Insecure much? :)

111. domfonusr

Posts: 1094; Member since: Jan 17, 2014

What do you mean by that?

112. domfonusr

Posts: 1094; Member since: Jan 17, 2014

I mean, I know I was waxing a little philosophical here and there, but this all boils down to communication science. It is all about shared code and meaning of one group as opposed to another. Can you really not follow human science? Do you really have such trouble reading 200 words in a row that you need to deride me by calling my three posts "essays"? I don't understand how what I said in my "essay" proves any point you were trying to say. If anything, I was disagreeing with you. Nor do I understand the whole "Insecure much?" query.

26. engineer-1701d unregistered

i think the best way is to preorder get it from ups, anyways how about this photo id and the phone you want then go back and get it later, and for those who have the iphone already if samsung is up to date on tech they can auto sync the device so its setup already if they choice that option.

74. teenaxta

Posts: 42; Member since: Sep 10, 2014

thats seriously lame

88. InspectorGadget80 unregistered

they hadn't innovated crap since the tablet iPad.

2. Tritinum

Posts: 471; Member since: May 06, 2014

some people are so jobless

17. androtaku

Posts: 246; Member since: Dec 12, 2013

jobless mocker reporting in 1....2....3

3. uchihakurtz

Posts: 428; Member since: Nov 12, 2012

Someone should make a documentary about this new weird phenomenon, I really wanna know what these people are thinking and how far they went to line up, etc..

27. engineer-1701d unregistered

well most have no job, are homeless, and some getting paid by company for promo, so that should tell you. if abc and walt disney merger and then the apple disney deal came in, so apple says ok abc go do news about the lines at the apple store then people see this and think its fun or hey thats good ad time.

68. Vexify

Posts: 570; Member since: Jun 16, 2014

Not as embarrassing as when Samsung hid secret Apple customers in line to learn how to market as well as Apple lol.

73. Python212

Posts: 363; Member since: Aug 13, 2014

Now that you're out again, I guess your's finally healed LOL

76. Vexify

Posts: 570; Member since: Jun 16, 2014

Sorry, was enjoying my life and my job. I don't live on this website like you, basement dweller lololol.

75. ECPirate37

Posts: 347; Member since: Jul 14, 2011

Hey, are there any particular questions you want asked? I'm going to be filming them tomorrow so I can ask if there is anything you are curious about.

4. mturby unregistered

new patent incoming...

11. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

New iLine. ....

37. aba71983

Posts: 807; Member since: Jul 24, 2014

Definitely new case again. Because Samsung copy Apple patent and Samsung will pay 1.2 Million damaged.

99. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

plz dont be a plain and simple fool... if you want to be a fool atleast become sofisticated one

104. aba71983

Posts: 807; Member since: Jul 24, 2014

You are fool and ignorant. Sometimes you need to read news in Yahoo so that you won't be ignorant what happen each two. Oh, your here since 2013 and me last 2 months. So bad because you don't know that Samsung copying Apple patents.

115. techperson211

Posts: 1280; Member since: Feb 27, 2014

And what do you think of yourself ? Defending apple like you're their representative ? They don't care about you they only care about money . Please don't say things that you have read it in yahoo and it's all true. Apple didn't copy ? Really ? Better research more .

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless