Snapchat's new Lens Challenges feature allows users to compete against each other

Snapchat's new Lens Challenges feature allows users to compete against each other
Snapchat is bringing yet another feature to its social network app in an attempt to win back some of the daily active users it lost in the third quarter. The new feature called Lens Challenges lets players compete against each other in silly contests related to a song, dance, holiday or other major events.

Since a major part of its fan base comprises of teens and 20-somethings, Lens Challenges has been specially tailored to fit their tastes. Deadline reports the Lens Challenges feature is meant to “inspire creativity, self-expression, and community for Snapchatters and Lens Creators alike.”

The first community-created Lens Challenge is called “Disappear” and invites Snapchat users to share their most creative “now you see it, now you don't moment,” by taking two photos that superimpose, thus making the photo's subject disappear.

Snapchat lost about 2 million daily active users in the last few months but still has around 186 million users every day. Although it did not make headlines with any data scandals like Facebook and Twitter, Snapchat's stock price took a deep dive from $14.50 at the beginning of the year to just $5.71 nowadays.



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