Snapchat's new Lens Challenges feature allows users to compete against each other
Since a major part of its fan base comprises of teens and 20-somethings, Lens Challenges has been specially tailored to fit their tastes. Deadline reports the Lens Challenges feature is meant to “inspire creativity, self-expression, and community for Snapchatters and Lens Creators alike.”
Snapchat lost about 2 million daily active users in the last few months but still has around 186 million users every day. Although it did not make headlines with any data scandals like Facebook and Twitter, Snapchat's stock price took a deep dive from $14.50 at the beginning of the year to just $5.71 nowadays.