Six years ago this month, LG released the BL40 New Chocolate with a 21:9 aspect ratio
posted by Alan F. / Sep 27, 2015, 11:02 PM
The handset measured 128mm x 51mm x 10.9 mm, and the 4-inch screen had a resolution of 345 x 800. That worked out to a pixel density of 218ppi. 256MB of RAM was inside, along with 1GB of internal memory. A 32GB capacity microSD slot was available to those requiring more storage. A 5MP camera was on back, and a 1000mAh battery powered the phone.
The HTML browser allowed pinch-to-zoom, although it was not very smooth. In fact, the touchscreen itself did not provide for a smooth experience. Possibly the best part of using the phone was typing while in landscape. Thanks to the design of the BL40 New Chocolate, typing in landscape meant a very wide QWERTY keyboard was available, with plenty of room for your fingers. And the screen was split when reading emails or texts with the content on the right and a list of available emails or texts on the left.
LG gave up on the form factor and did not release a sequel to the phone.
We ended up giving the phone a "9" on our review, although performance-wise it was quite a sluggish device. It was the design that really captured our attention. You can check out our review of the LG BL40 New Chocolate right here!
Posts: 1244; Member since: Aug 13, 2010
Ah I fantasized about this device when it came out!
posted on Sep 27, 2015, 11:12 PM 7
Posts: 61; Member since: Jul 12, 2014
This is the iphone 6 that what people was thinking. It is tall. :)))
posted on Sep 28, 2015, 4:33 AM 0
Posts: 1037; Member since: Feb 10, 2012
I love my 21:9 monitor but yeah, not really phone material. I don't think it gets better than 16:9 for phones.
posted on Sep 27, 2015, 11:13 PM 2
Posts: 285; Member since: Oct 29, 2012
I loved that you included a (small) clip of (one of) the music videos they made as commercials - using real, major S. Korean musical groups (this one is Girls' Generation; the other one is by f(x)). It's actually a really good song. I heard a few months ago that there were plans for a modern version of the Chocolate, but I haven't heard anything since.
posted on Sep 27, 2015, 11:19 PM 1
Posts: 61; Member since: Jul 11, 2014
i completely remember i was amazed with the built and the shiny back! as well as the camera that my friend has been bragging about(which sucks) but i miss the days that each manufacturer has their own OS and unique UI and the design are Unsubtle. nice article PA
posted on Sep 27, 2015, 11:19 PM 3
Posts: 1455; Member since: Oct 27, 2011
Wow PA it was a dream for me to get this phone. I saw a commercial once on YouTube and was hoping to buy but if I remember correctly it never came to the states right?
posted on Sep 27, 2015, 11:58 PM 2
Posts: 6474; Member since: Jan 28, 2013
I was lusting after some LG phone before, I think it was one of the viewty phones. It looked Gq slick in one of their ads. LG has some nice designs before. Prada and the chocolate phones. The Optimus G was gorgeous too.
posted on Sep 28, 2015, 3:32 AM 0
Posts: 498; Member since: Jun 04, 2014
aahh... LG chocolate series. I miss those days when phones are unique and no patent or OS wars.
posted on Sep 28, 2015, 4:17 AM 3
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