Six years ago this month, LG released the BL40 New Chocolate with a 21:9 aspect ratio

Six years ago this month, LG released the BL40 New Chocolate with a 21:9 aspect ratio
Six years ago this month, LG released one of the most unique looking mobile phones. The BL40 New Chocolate was made to resemble a chocolate bar, and as a result it carried an aspect ratio of 21:9 on what was then considered a large 4-inch screen. A featurephone, the device ran LG's S-Class 3D UI, which was used on other models like the LG ARENA. The interface allowed the phone to divide applications into four sections: Widgets, Contacts, Browser and Shortcuts.

The handset measured 128mm x 51mm x 10.9 mm, and the 4-inch screen had a resolution of 345 x 800. That worked out to a pixel density of 218ppi. 256MB of RAM was inside, along with 1GB of internal memory. A 32GB capacity microSD slot was available to those requiring more storage. A 5MP camera was on back, and a 1000mAh battery powered the phone.

The HTML browser allowed pinch-to-zoom, although it was not very smooth. In fact, the touchscreen itself did not provide for a smooth experience. Possibly the best part of using the phone was typing while in landscape. Thanks to the design of the BL40 New Chocolate, typing in landscape meant a very wide QWERTY keyboard was available, with plenty of room for your fingers. And the screen was split when reading emails or texts with the content on the right and a list of available emails or texts on the left.

LG gave up on the form factor and did not release a sequel to the phone.

We ended up giving the phone a "9" on our review, although performance-wise it was quite a sluggish device. It was the design that really captured our attention. You can check out our review of the LG BL40 New Chocolate right here!

source: solpy

Related phones

New Chocolate BL40
  • Display 4.0" 345 x 800 pixels
  • Camera 5 MP
  • Storage 1 GB + microSDHC
  • Battery 1000 mAh(5.00h 3G talk time)



1. Joshing4fun

Posts: 1253; Member since: Aug 13, 2010

Ah I fantasized about this device when it came out!

8. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Yeah I remember those commercials with Avatar playing on its screen, how awesome it looked then! :d

15. thesims2customs

Posts: 61; Member since: Jul 12, 2014

This is the iphone 6 that what people was thinking. It is tall. :)))

19. TezzaBP

Posts: 274; Member since: May 18, 2015

Pardon? Repeat that sentence in English please (if you don't speak English normally i'm sorry)

2. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

I love my 21:9 monitor but yeah, not really phone material. I don't think it gets better than 16:9 for phones.

14. vincelongman

Posts: 5804; Member since: Feb 10, 2013

I really want a new GPU and a 21:9 monitor! I'm waiting for Nvidia's Pascal/AMD's Arctic Islands and the price of 21:9 monitors to fall a little

3. tyger11

Posts: 297; Member since: Oct 29, 2012

I loved that you included a (small) clip of (one of) the music videos they made as commercials - using real, major S. Korean musical groups (this one is Girls' Generation; the other one is by f(x)). It's actually a really good song. I heard a few months ago that there were plans for a modern version of the Chocolate, but I haven't heard anything since.

4. Rain017

Posts: 61; Member since: Jul 11, 2014

i completely remember i was amazed with the built and the shiny back! as well as the camera that my friend has been bragging about(which sucks) but i miss the days that each manufacturer has their own OS and unique UI and the design are Unsubtle. nice article PA

5. Derekjeter

Posts: 1572; Member since: Oct 27, 2011

Wow PA it was a dream for me to get this phone. I saw a commercial once on YouTube and was hoping to buy but if I remember correctly it never came to the states right?

6. engineer-1701d unregistered


7. redmd

Posts: 1961; Member since: Oct 26, 2011

Beautiful design .Distinctly LG. They should release an updated android version of this. Today most of their phones looks like Samsung phones.

9. dimas

Posts: 3435; Member since: Jul 22, 2014

And now 4 inch phones are tagged as minis. That's why iphone 5s and z3 compact are still hot items today because there are people who still don't like 5-inch phones.

10. Michael.Parker

Posts: 273; Member since: Aug 22, 2015

I remember all the jokes after the iPhone 4 having longer screen that it would eventually have a 4ft long screen.

11. Taters

Posts: 6474; Member since: Jan 28, 2013

I was lusting after some LG phone before, I think it was one of the viewty phones. It looked Gq slick in one of their ads. LG has some nice designs before. Prada and the chocolate phones. The Optimus G was gorgeous too.

17. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

The OG was the sweetest looking of their G series, and the G2 was the best. The G3 and G4 have felt like short steps backward.

13. willywanta

Posts: 502; Member since: Jun 04, 2014

aahh... LG chocolate series. I miss those days when phones are unique and no patent or OS wars.

16. AntonioBanderas

Posts: 16; Member since: Sep 21, 2015

Haha, i can remember the ADS 'I chocolate '

18. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

21:9 phones to 21:9 display monitors.

20. MacWiNux

Posts: 128; Member since: Jan 07, 2014

ah the remote control phone :D

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