Searches for the Nokia Lumia 920 surge following release of the wedding day fight ad

Searches for the Nokia Lumia 920 surge following release of the wedding day fight ad
Late Friday, we showed you the new ad for the Samsung Galaxy S4 that takes the usual shots at the Apple iPhone. But this year, Samsung's commercial isn't the most talked about in the industry. That title is reserved for Microsoft's new ad for Windows Phone, more specifically, for the the Nokia Lumia 920.

The ad shows a fight breaking out between Apple iPhone 5 users and Samsung Galaxy S4 users at a wedding. At the end of the spot, as the chaos swirls all around them, two calm waiters are each holding the Nokia Lumia 920 as the tagline, "Don't fight-switch," appears on the screen. By making it seem as though Nokia and Windows Phone are both above the fray, the ad makes the Nokia Lumia 920 look as though it is above the childish nonsense that is swirling all around it.

Has the ad done its job? Absolutely. According to data from Google Trends, searches for the Nokia Lumia 920 were at 55% to 60% of peak value (100%) before the ad was released. On April 30th, the day after the ad was released, searches for the flagship Windows Phone reached its peak. Additionally, the ad has now made it on to BrandRepublic's list of the top ten most shared ads at number four. After five days, it has been shared 187,000 times and viewed 3.7 million times.

We've seen the ad on a number of highly rated shows on U.S. television, and even those with only a small understanding of the brand relationships within the industry will understand the message.

source: WMPoweruser



 

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72 Comments

1. tusshharish

Posts: 342; Member since: Oct 23, 2012

very funny ad...........

3. KParks23

Posts: 733; Member since: Oct 13, 2010

Yeah the samsung guy going weeeee gets me every time!

32. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I hope they could produce a better ad soon. This is like one of those bad Samsung ad. The tease need to be subtle, a touch of familiarity. Not too out of this world. This ad is like the Naked Gun episode 500

70. snowgator

Posts: 3621; Member since: Jan 19, 2011

I know you men the "Naked Gun" reference as a bad thing, but considering the type of ad, and considering in my household the first "Naked Gun" is freaking classic, It is an unintended nod to the home run this spot is. ;)

72. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I walk out of the Naked Gun movie. The first and only movie which I did walk out from and I am not alone in the act. Guess, our culture is not use to the type of humor but I acknowledge that its indeed funny for some people. No hard feeling. I just say it as I meant it.

73. snowgator

Posts: 3621; Member since: Jan 19, 2011

Oh, I know it is stupid, low brow comedy. No offense taken. It is just my kind of stupid, low brow comedy!!

67. akki20892

Posts: 3902; Member since: Feb 04, 2013

i like that siri guy, that uncle keep saying "Learn karate"....."karate"

33. daniel_bargs

Posts: 325; Member since: Nov 27, 2010

this is the best ad to describe the current situation in the mobile industry! HAHAHA the ad is way toooooo funny!

35. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Agreed that mobile industry is a cut throat business. Still more players will join in and its far from saturation. The major players in the Chinese market are gearing up for their international launch. More choices, cheaper phoneset, overall good for the consumer. http://en.wikipedia.org/wiki/List_of_mobile_phone_makers_by_country

66. chistoefurpuffer

Posts: 140; Member since: Mar 11, 2013

It almost is, they need to add HTC fanboys then it'd be pretty accurate

61. night_elf

Posts: 51; Member since: Apr 02, 2013

Nice Commercial, all they need to do know is make good Phones!

65. mafiaprinc3

Posts: 585; Member since: May 07, 2012

they alwasy make good phones,microsoft just need to improve the functionality of the os to catch up with other os's. eg. usb on the go(OTG), hdmi/mhl out, true multi tasking etc

74. downphoenix

Posts: 3165; Member since: Jun 19, 2010

It was pretty awesome, loved the part with the Apple fanboy ripping his shirt showing his apple tattoo :)

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

I have to agree with Nokia taking the high road. Much better than the botched release of the L920 with the faked camera pics....

4. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Nobody wants a windows phone though.

5. mew7946510

Posts: 55; Member since: Nov 10, 2010

Don't say that. There are still some who to be "unique". But seriously, Microsoft needs to double time with their work on Windows Phone.

9. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

You will be "sued" by the Nokia fans for saying that! :P

10. EXkurogane

Posts: 863; Member since: Mar 07, 2013

Seems like you are asking for a gang rape by windows phone fans.

14. Timmehor

Posts: 599; Member since: Mar 09, 2013

I'm in.

12. Omar-BHR95

Posts: 184; Member since: Dec 23, 2012

i have it and i switched from android and soo many people i know are waiting for the next lumia flagship that will have a 10080p screen and a quad core processor ( snapdragon 800 or atleast 600 ) and a camera between 12 mp to 18 mp With OIS AND THOSE PEOPLE HAVE ANDROID AND IOS DEVICES

30. Omar-BHR95

Posts: 184; Member since: Dec 23, 2012

1080p* sorry

38. TROLL

Posts: 4851; Member since: Apr 13, 2012

But Wp8 users and fans don't need these Android specs on there Nokia device! it runs smooth even on 512Ram, so now they want Androids specs™ How such in denial all those®

53. Omar-BHR95

Posts: 184; Member since: Dec 23, 2012

We need those to shut trolls up such as you because you\they say WP doesn't support 1080p screens , 2gb ram or quad core processors before MS announced that they will bring support for those stuff to WP and you will seeee !!! and by the way those specs are not made by android (google) they are made by companies such as LG , SNAPDRAGON and the camera is made by Carl Zeiss and Nokia soo No its not Android specs

54. TROLL

Posts: 4851; Member since: Apr 13, 2012

It's first to Android, 2nd to Apple, and least not but very last to Nokia Wp™ Till now it dosen't support it, and also Nokia never believes in high specs®

60. Omar-BHR95

Posts: 184; Member since: Dec 23, 2012

the lumia 920 beats all android cameras hands down even though the s4 has a 13 mp camera and a quad/octa processor the lumia 920 camera is still better and the lumia 920 runs smoother and faster than the s4 with a dual core processor imagine it with a quad core snapdragon 600 or 800 :)

62. Whateverman

Posts: 3295; Member since: May 17, 2009

Gotta disagree with you there. There was a comparison done recently and both the HTC One and the GS4 produced better pics than the 920. Granted there were a few situations where the 920 did have better shots, but overall those two devices were better.

55. TROLL

Posts: 4851; Member since: Apr 13, 2012

You don't need those specs, go enjoy last years specs™

59. Omar-BHR95

Posts: 184; Member since: Dec 23, 2012

yup last years specs on wp runs much better than this years specs on android and ios :)

37. TROLL

Posts: 4851; Member since: Apr 13, 2012

Very true™ No one, hardly i've seen any one with a handset™

45. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

In India, you can see many people using Nokia Lumias, if you don't know anything, don't comment. And seems like you are also asking for a gang rape by Windows Phone fans. TROLL, go poop yourself™

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