Schiller: "Can't innovate any more my arse"

Just because Apple is a huge corporation doesn't mean that employees from the guy cleaning the trash cans to the executives at the top aren't hurt by criticism. Over the last year, Apple has been criticized for losing its ability to be innovative with many pointing to the introduction of the first Apple iPad back in 2010 as the last time Apple changed the world.

Of course, some of this has come about because of the high expectations placed on the company. Just like Miami Heat fans expect a triple-double from LeBron James every night, tech pundits expect Apple to introduce a game changing device every month and when it doesn't deliver one, rumors spread that Apple has lost its mojo.

During the introduction of the new Mac Pro at WWDC on Monday, Phil Schiller, Apple's Senior VP in charge of worldwide marketing, bellowed out, "Can't innovate any more my arse!" Nice to see that Apple executives as busy as Schiller must be are keeping up on what the media and the public are thinking about Apple. Of course, the huge drop in the price of the stock probably affects the wallets of many executives in Cupertino and getting the shares to do a 180 degree change is probably on the minds of top Apple brass.

With options and deferred holdings, each $1 move in the stock price could represent a huge change in the fortunes of Apple executives. Which is probably why someone high on the Apple depth charts like Phil Schiller talked about innovation returning to Apple.

source: Pocketlint



1. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

OMG they have created a computer in the shape of a cylinder and a is that is essentially android mixed with wp.....

10. techspace

Posts: 1037; Member since: Sep 03, 2012

but it definitely brought a lot of things that were missing from the ios 6 and ive did this in a few months...i think its good as i have expected, it looks a little identical to the new yahoo weather app on ios it doesn't look like android or windows because ios 7 is not using live tiles or widgets, its good in its own way......there aren't many new features that we have never heard of, but its not the sadistic old ios anymore

30. Diazene

Posts: 129; Member since: May 01, 2013

you're speaking like ive did this himself, i'm sure they had thousands of designers they did copy a lot from WP, just look at the task manager no saying iOS 7 is bad, but it's not like you're trying to imply

36. techspace

Posts: 1037; Member since: Sep 03, 2012

Those designers existed even when Scott forstall was the head of iOS....Ive has taken them to a new direction...I have been looking at different platforms and I used to feel that iOS is nothing compared to it feels like ios has the best of every mobile os without loosing its simplicity at the same time

2. amats69

Posts: 1527; Member since: Nov 12, 2012

honestly impressed with the new Mac Pro and iOS 7. but that does not mean im switching to iphone from android phone now..unless they increase the iphone display!

8. amats69

Posts: 1527; Member since: Nov 12, 2012

no words on battery life on iOS 7?hmmmm

11. techspace

Posts: 1037; Member since: Sep 03, 2012

yes, i believe that the ipad is the best tablet and android offers you everything that you need from a smartphone

16. amats69

Posts: 1527; Member since: Nov 12, 2012

im 100 percent agree with you. when it came to tablet i prefer Ipads, but on smartphone i love Android.

3. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

"Can't innovate any more my arse!"..............WHAT???. How can apple innovate an industry that has already seen innovation from multitasking to the introduction and innovation of the "phablet" Phil Schiller is as clueless as the republican party, sticking to their guns about an idea thats old and outdated. Whatever, he can keep thinking that Apple is being innovative while i play "Words With Friends" on a phone that still beats the iPhone 5............the Galaxy S3 lol

7. BillyG

Posts: 305; Member since: Sep 24, 2012

lol, delusional, S3 higher spec and android 'butter' can't even beat iP5 smoothness. most GS3 (and other galaxy series) users have to flash other kernel and ROM and deactivate a lot of bloatware and gimmicky stuff to make the user experience tolerable... the rest who can't/don't understand root, have to live with it...

17. Leo_MC

Posts: 7157; Member since: Dec 02, 2011

The display can't be changed and S3 has a "Stone Age" times display.

26. blingblingthing

Posts: 936; Member since: Oct 23, 2012

Stone age? Is 720p stone age or is 4.8" size or is it AMOLED?

37. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Schiller or Shriller?

4. superstar

Posts: 30; Member since: Apr 14, 2013

Where has the thumbs down button gone?

6. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Just pretend that thumbs up I gave is a thumbs down; fixed.

12. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

They took it out in preparation of the IOS 7 announcement because it would have overloaded the PA servers.

21. TheBitterrTruth unregistered

Now I got why PA has removed thumbs down button.

24. superstar

Posts: 30; Member since: Apr 14, 2013

Good answer. I'm going to miss thumbing down trolls

5. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

I'm sorry but he said this while showing a computer that will be priced outside the vast majority of consumers. That computer is going to cost over $3000. Let's hold the "my ass" comments until they can innovate the iPhone and iPad; the majority of devices Apple sales.

9. dragonscourgex

Posts: 307; Member since: Jan 16, 2012

I'm sorry Schiller, I did not really see anything new from the keynotes...cause you know innovate actually mean to do something new, not provide the same as other OS, just with a different name.

13. buccob

Posts: 2963; Member since: Jun 19, 2012

Schiller.. you have to demonstrate instead of talk...

14. gaurang

Posts: 94; Member since: Nov 16, 2012

schiller is right.....his arse has "NO INNOVATION" written all over it

15. Eonnaydra

Posts: 217; Member since: Oct 23, 2012

"Apple isn't innovating!" says idiots who won't read about the 2 operating systems and all the new devices they announced today.

20. dragonscourgex

Posts: 307; Member since: Jan 16, 2012

Releasing a new laptop is not innovating. Bring feature to iOS that have already been used in other OSes is not innovating. It like most see a semi-big word and they are I need to use it.

18. tomn1ce

Posts: 247; Member since: Mar 12, 2012

Good innovation they have going there... copy from AOSP and paste onto iOS 7....good job...

19. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

No innovation here yet but rather catch up. Let all be honest here and reasonable all iOS 7 has done is added functionality that has been around for more then three years now or more. I mean quick toggle controls are not innovation, Multitasking??? lets be real these are all nice additions that should have happened long ago. This is not called innovation nor evolution just plain catch up. Phil needs to go back and read the definition of innovation.

33. rallyguy

Posts: 620; Member since: Mar 13, 2012

Can I give you 50 thumbs up. You took the words out of my mouth.

22. guest

Posts: 371; Member since: Jun 13, 2012

I think he meant to say "Can't immitate any more my arse"

23. shamashu9

Posts: 142; Member since: Jun 10, 2013

Please announce the new Windows iPhone 7!

25. bittertruth247

Posts: 36; Member since: May 03, 2013

As an android lover and owner of 8 cellphones and a long time employee of Best Buy, I have one word for Apple's announcement today-YAWN!!!!!!! It's actually sad watching Apple list everything new the Iphone iOS 7 can do that I can do on my android right now and was doing over 2 years ago with the push of a button! Any of my fellow android users can attest to Go Launcer and Launcher Pro just for kicks! Hey Apple, guess what, there's this new fangled device called a microwave oven that can cook food 4 times faster than an oven, kind of like your os, you might want to keep up with the Jones! The Samsung Galaxy S4, the Note 2, and the HTC One are far and away the 3 best phones in the United States and definitely in the top 6 in the World and they've only been out for less than 6 months!

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