Samsung's devices are for those who want cheap plastic, says HTC's Mackenzie

Samsung's devices are for those who want cheap plastic, says HTC's Mackenzie
HTC's president for America, Jason Mackenzie, has every reason to be feeling his oats after the all new HTC One (M8) was unveiled on Tuesday. The phone has already been launched by select carriers in certain markets, beating out the Samsung Galaxy S5, and not too many non iPhone models have ever seen the level of hype that HTC's new flagship achieved, leading up to Tuesday's event.

In an interview on Tuesday, after the all new HTC One (M8) had been unwrapped, Mackenzie took aim at Samsung and its characterization as a company that spends piles of money on advertising and marketing. Mackenzie said that the Korean manufacturer has plenty of cash to say "let's go out and paint the world blue." HTC admittedly, does not have the marketing chops that many of its rivals have, which should make the Taiwan based firm happy that its phone received all the hype that it did. If the first two commercials for the all new HTC One (M8), which starred character actor Gary Oldman, are any indication of how HTC plans on marketing its new flagship phone, the company could lose all the advantages it earned from the pre-launch hype.


But perhaps HTC believes that it doesn't need a strong advertising campaign to sell the new HTC One (M8). Mackenzie says that if you want cheap plastic, the Samsung Galaxy S5 is for you. "But we're going after a different customer," says the executive, "someone who wants the best."

source: BusinessInsider

Related phones

One (M8)
  • Display 5.0" 1080 x 1920 pixels
  • Camera 4 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2300 MHz
  • Storage 32 GB + microSDXC
  • Battery 2600 mAh(20h 3G talk time)
Galaxy S5
  • Display 5.1" 1080 x 1920 pixels
  • Camera 16 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 32 GB + microSDXC
  • Battery 2800 mAh(21h 3G talk time)

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193 Comments

1. AlanB412

Posts: 32; Member since: Jul 23, 2012

Shots Fired!!!!

23. mr.techdude

Posts: 571; Member since: Nov 19, 2012

Kill confirmed!! Only if they could beat Sammy in sales

35. akki20892

Posts: 3902; Member since: Feb 04, 2013

Sales doesn't give you premiumness.

82. willard12 unregistered

Neither does aluminum.

140. Wiki_jaan

Posts: 704; Member since: Jun 24, 2012

premium phone + still going to use plastic or silicon cover lol

155. ajac09

Posts: 1482; Member since: Sep 30, 2009

Sales just get you profit. Sucks I guess.

48. true1984

Posts: 869; Member since: May 23, 2012

so then it was suicide...

49. fireblade

Posts: 717; Member since: Dec 27, 2013

Yeah, Ferrari sales is more than Toyota, cheap plastic worshipper

123. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Yeah...ferrari and toyota are in same price range.... If you don't like plastic...leave it to us who like plastic for it's practicality... We are not of those kind who likes to show off...

146. Calm_down_mon

Posts: 43; Member since: Dec 12, 2013

practicality which is ?

148. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Plastic is more practical because with plastic removable battery is possible.... And it doesn't interfere with signal... And scratch or dent... And helps to make thinner and lighter devices...... I don't care about looks....I'm more concerned about good it is to handle...

159. jcdz89

Posts: 78; Member since: Mar 01, 2013

Nice to see a super kings fan...

168. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Yeah!!!! hands up for CSK...

154. ajac09

Posts: 1482; Member since: Sep 30, 2009

I think the only kill confirmed is your credibility.

24. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Samsung counters with HTC devices are for those who want blurry photos :)

27. rangaha

Posts: 86; Member since: Dec 05, 2013

or cheap aluminum soda cans

80. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

I bet on, that the MOST of those "aluminum lovers" and "HTC fans" here, are not android users, but apple fans fighting with the biggest Enemy. And they are active on every tech site pretending to be "android users", or "disappointed Samsung users" craving for aluminum and bashing Samsung.

163. JohnZimmerman

Posts: 22; Member since: Sep 17, 2012

Unfortunately, it wouldn't surprise me if some Apple shareholders went to that extreme.

88. Doakie

Posts: 2478; Member since: May 06, 2009

Seriously.... I considered switching to the One 2014 from my Note 3 when I thought the One might have a 8.0 MP Ultrapixel with OIS. That would have been enough to get me to come back to HTC. I didn't like how low res the One 2013s pictures were. At this point I would take the Galaxy S5 over the One 2014 because of the camera. And I would choose the Note 3 over the One Max. HTC is honestly putting out some phones with issues.

93. omaianu unregistered

Seriously, I don't understand what the big fuss is over phone cameras?? Explain this too me...please. Are you a professional photographer that takes graduation and wedding pictures with your phone? If not, then what do you seriously do with the pics on your phone? Other than look at them on your phone or post them on Facebook, what do you do?

107. magnanimus

Posts: 565; Member since: Mar 29, 2013

If you wanted to choose a phone to buy, why wouldn't you choose last year or last 2 years models. Well, its not like those don't have enough to be your daily driver. the truth is no one wants to make a compromise no matter what. You keep thinking you would end up in a situation where you will regret making a compromise.

119. limporgyuk

Posts: 371; Member since: Nov 06, 2013

Omaianu - You literally wrote what I was going to type. Literally. I have a One 2013 and a young daughter so I am taking lots ands lots of pictures with my phone and I have no issues with the camera whatsoever (and that includes printing them out at 8"x6").

130. Jason2k13

Posts: 1469; Member since: Mar 28, 2013

it's more stupid to say you want aluminium, than having a good camera.

184. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

So you say , we shouldn't make big fuss about camera(huge bezels, size and weight, small battery....) because is "not big thing" But only the cheap sealed aluminum is THE BIG THING that we should make big buzz about . Right?

102. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You literally wrote what I was going to type. Literally.

134. Ashoaib

Posts: 3298; Member since: Nov 15, 2013

and you literally wrote what I was going to type... :p for omaianu... mostly people take photos and upload to facebook but there is one very important thing you miserably failed to realize, that is called satisfaction... what a good camera result deliver for example note 3, cant be delivered by old HTC one and new htc one... this satisfaction alone is enough as a deciding factor... there are very less people who will think "what am gonna do with photos? lets dump my money in htc, atleast htc has killer design"...

136. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

Nobody would choose the One Max over the Note 3

28. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

I hope Samsung will not answer him. Does this guy really think, that HTC One M8 is "the best", or he is living in some paralel "aluminum reality"??? ""But we're going after a different customer, someone who wants the best."-Jason Mckenzie," ROTFL

39. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

I normally go for plastic as I want zero change off getting electrocuted.

139. Ashoaib

Posts: 3298; Member since: Nov 15, 2013

Yeah Dingy_cellar_dweller, US was using m8 to electricute death penelty prisoners before death penelty was banned... since then htc failed to catch traction... :p Moreover, htc one was used to power rover mission on Mars due to electric emission... Hey! stop silly reasons... HTC is not dumb enough to make its phone giving charge to users... it passed fcc standards and many more regulatory standards

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