Samsung used paid actors to play the role of Galaxy Tab buyers

Samsung used paid actors to play the role of Galaxy Tab buyers
Three people who claimed to be buyers of three different Samsung manufactured Android flavored tablets were actors. According to a story in Technologizer, it has been revealed that Samsung's Galaxy Tab Interview Project, created to show the different types of customers that were buying the manufacturers tablets, were actually actors paid by Samsung to pretend that they had purchased the device.

On the video of the Interview Project, Freelance Travel Writer Joan Hess said about her Samsung Galaxy Tab, "I would mostly use it communicating with people all around the globe when I'm on the move. It's sexy, like me!" Film director Karl Shefelman was featured in a second spot for the unreleased Galaxy Tab 10.1. A third alleged Samsung customer, Real-Estate CEO Joseph Kolinski, said he used the Galaxy Tab 8.9, a third Samsung tablet with a display in between the 7 inches of the Galaxy Tab and the 10.1 inches of the bigger model. "I'm not very tech savvy," noted Kolinski but he said that the Galaxy Tab 8.9 helped him to stay on top of his busy schedule and said that he was "surprised how productive he was able to be with it." It might be more surprising to learn that at the time, the unit in Kolinski's possession did not yet turn on and the device isn't expected to launch until June. Further investigation revealed that Hess and Kolinski are actors living in New York, while Shefelman works for a production company that has done work for Samsung. Play the video below to see the three stories.

But wait, there's more. The Samsung Galaxy Tab 10.1 was revised as we reported, once Apple introduced the iPad. After chief product and technology officer Omar Khan praised the comments of Hess and Shefelman, which he ironically called "true life stories", the revised Samsung Galaxy Tab 10.1 was introduced as being .2 mm thinner than the iPad 2 by the Korean based manufacturer. However, pictures from Information Week (see below) appear to show that the latter tablet is thinner.

This all shows how competitive the tablet business is becoming so early in its life. Already, such features as being the thinnest, the lightest and the most productive are being used by manufacturers to promote its products even before consumers know for sure if they even really need a tablet.

source: Technologizer via AppleInsider; image courtesy of Information Week

Related phones

GALAXY Tab 10.1
  • Display 10.1 inches
    800 x 1280 pixels
  • Camera 3 MP (Single camera)
    2 MP front
  • Hardware , 1GB RAM
  • Storage 32GB,
  • Battery 6800 mAh
  • OS Android 4.0.4



31. lisanancybis unregistered

I havent figured out how to get it to work, as it rarely does, i mainly just use it as a flag to wave to others to gain acceptance. __________ Lisa used cars for sale

26. fairly_mismatched unregistered

Hmm... paid actors in an advertisement? Stop the presses! There are dozens of commercials on daily where some actor is playing the role of "satisfied customer". It's only unethical if in the advertisement they state specifically they are not compensated for their testimony.

21. samusungfucker unregistered

They have to pay actor to make them say galaxy is good. Unless they will not say that. that's point.

23. butt unregistered

What planet are you from? You want to tell me you are not aware that actors and stars in general get paid for endorsing all kinds of products. what were you expecting in this case a free endorsement? There's nothing new here and normally this shouldn't even be considered news worthy.

20. Owlet

Posts: 450; Member since: Feb 21, 2011

All the ads on tv are made with paid actors. Are they supposed to bring in actual customers and make them advertise for free now? What's all this fuss?

19. ibap

Posts: 873; Member since: Sep 09, 2009

it's an ad

18. box unregistered

To interpret: waaaaaah the ipad2 is inferior in every way. let's make fun of an industry standard advertising method that even holy apple uses to make us feel better for being such blind sheeple

17. Rawrzellers

Posts: 224; Member since: Aug 22, 2010

Doesn't apple also hire paid "actors" I mean their own staff is in the commercials and they're being paid already so technically it's no different. This is also the world of advertising where there are really no solid rules. People play dirty and rarely does someone ever actually play fair and give you a non biased view on their product.

15. butt unregistered

whats all the bitching about, why is it so surprising that these people got paid. they did an advert for samsung and got paid for the advert. the tablet the guy said he uses the 10.1 is not onsale yet so this is obviously just advertising. i'm surprised PA doesnt understand this understand this. shame on u.

12. cottlerocket

Posts: 4; Member since: Jun 04, 2009

Really? This is a news story? Just watch the video and you can tell they are actors.

11. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

why do people care for tablet thinness? i understand it in phones since they belong in your bag or pocket but a tablet which is always on your lap or a desk? life's getting picky and demanding even if its for the littlest things.

10. InspectorGadget80 unregistered

Samsung is so stupid to hire paid actors to show off their NEW Galaxy Tab. Everyone loves the new Honeycomb Galaxy Tab. DON'T STOOP SO LOW SAMMY and hire some idiot that use the word "TECH SAVVY?" You show APPLE you can match their price but don't hire non so called actors. Just a dumb ass promo if you ask me. And BE MORE PROFESSIONAL

9. munch27 unregistered

man....i would hav acted for free..if they give me one

8. Honeycom unregistered

@Crucial You don't know what the hell you are talking about. Honeycomb is dead simple to use. I think it's easier than iOS because everything is right there on the surface, nothing is hidden. What, you can't figure out what "apps" means? Or what a back arrow icon is? Or what a home icon is? Get real! Finding how to do things in iOS at times is a pain and not at all obvious. Yeah, double tap the home button for multitasking then scroll till you find the music player. Right, that's easier than a music icon that's right at the bottom of the screen--dead obvious--that you just touch once to get your music player back?!?!? Get a clue! Step out of your iOS delusional world and actually try something else and you might just realize. . . most things are better that iOS. As for the actors. . . it was obvious they were actors. Just the lines told you it was all scripted. And I think it was stupid of Samsung to do. There's no need. Find some people that like the device and interview them. . . or use the 12 minute long demo someone made of using the Tab in their daily life.

13. Lucas777

Posts: 2137; Member since: Jan 06, 2011

u dude u r retarded if u think double pressing a home button is hard... and also everyone but u understands that ios is simple and android is complicated.... its not a bad thing, just facts...

14. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

they're actually both simple to use in my opinion. it's just diff. ways of doing things. its like any other thing out there...mess with it and you'll find out how to do things as you go.

16. AppleFUD unregistered

"everyone?" I would be careful using that. Believe it or not. . . I actually am someone and I don't think Honeycomb is at all difficult. It's just as easy as iOS. There's really nothing difficult. Those saying iOS is so much simpler are saying that because that's what they are used to. Example: Android - copy files to sd card, add to to device, OR hook device up via USB and copy files to folder, OR use a sync app. iOS - add files to iTunes on PC - hook up pc to ios device - sync ios device via iTunes. Clearly Android is easier because you can choose how you want to use it. "ios is easier" = Apple FUD!

24. jayme

Posts: 36; Member since: Jan 10, 2011

"you are retarded?" I bet youve got an iSomething....right? So we are retarded because you have the limitless funds too accomidate your iPhail or iPud or iWhatever you have. Either way im a fan boy if thats what you want to call me, and I CHOOSE to have a device that gives me all the functionality without giving my credit card to some overbloated douchebag who has more money than god anyway. If thats your choice so be it RETARD.

25. AppleFUD unregistered

I do not own any iProduct, as a matter of face, i am an Android user. But then again, I am a complete tool with no opinions of my own, and will follow anyone that informs me what is "in".

27. AppleFUD unregistered

@AppleFUD (the fake AppleFUD) oh. . . look at the clever iTard. . . using someone else's display name and making a funny trying to turn things around. . . "look at me and my iDevice ain't I the coolest" People by Android because it's functional and doesn't come with an egomaniac douche telling them how they can or can't use it. People by iDevices because they think they will be "cool" because they sure as hell don't do half of what other products do. . . try again. . . fanboi

28. zuno gyakusatsu

Posts: 257; Member since: Mar 16, 2010

hahaha you got owned.

29. AppleFUD unregistered

I bought an Android phone because some guy at the mall with a white button up dress shirt and slacks told me it was cool. I told him i dont have the means of making decisions on my own, so whatever he thought was cool, would be cool in my book! I try to fit in and agree with the cool kids at my school on various subjects. But as long as i have my Android phone with me, everyone will think im popular. I havent figured out how to get it to work, as it rarely does, i mainly just use it as a flag to wave to others to gain acceptance. I once heard a kid say that the Iphone sucked. Ive never seen one in person, nor have i actually used one, but the kid was quite popular, so ill agree with him due to my poor decision making abilities.

30. derp unregistered

"People by iDevices because they think they will be "cool" because they sure as hell don't do half of what other products do. . ." they work for longer than 90 days. most androids cant do that. i would say that give iphones a huge leap over your turd androids.

7. ajac09

Posts: 1482; Member since: Sep 30, 2009

umm both tablets arent out yet so why wouldnt they be actors? lol

6. ryq unregistered

busted! what happen to truth in advertising.

5. Crucial unregistered

The interview with the final guy is obviously a lie. You can't use Honeycomb if you're not a tech savvy. Come on, it is a hardware specifically designed for geeks. If you are not a tech savvy, you would have immediately go for the iPad 2. How lame...

4. 530gemini

Posts: 2198; Member since: Sep 09, 2010

So low.

3. LXH unregistered

@ skymitch89 I agree with what you said ! But let your actors say everything to the press like Samsung in this event is EPIC FAIL :D

1. skymitch89

Posts: 1453; Member since: Nov 05, 2010

Since when has there NOT been actors in promotional ads? As far as I know, most companies want their ads to be "professional" and the only way to get professional ads is to use professional actors.

2. Lucas777

Posts: 2137; Member since: Jan 06, 2011

well then they r just a lot better at covering it up than samsung...

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