Samsung the undisputed king of web traffic on Android
Yesterday marked another reaffirmation of Samsung's good fortunes – a study by mobile ad network Chitika shows that the manufacturer's wears, both smartphones and tablets, made up for almost 50% of total web traffic in the US and Canada. To put this into perspective – HTC, second in line, has a comparatively miniscule share at 9.7%. Moreover, Motorola, Amazon and LG all held a share of somewhere between 8% and 10%. If anything, Amazon's performance is probably among the only other noteworthy consideration – the e-tail giant only has two lines of tablets, with the Kindle Fire generating the second most web traffic, irrespectively of OS, behind Apple's iPad in North America
Breaking it further down, Chitika's report shows that Samsung's latest flagship – the Galaxy S4 – is far from overtaking its predecessor(s). What's more, a quarter of web activity originates from older, non-flagship devices, like the Galaxy Ace among others:
This current status-quo is likely the result of incomprehensibly many interwoven events and factors. Chitika goes on a limb, however, and lists Samsung's comparatively gargantuan marketing budget, along with a line of offerings spanning from clam-shell phones to massive phablets among the main reasons for Samsung's continued reign.