Strategy Analytics: Samsung took home 95% of Q1 Android profits

Strategy Analytics: Samsung took home 95% of Q1 Android profits
Korean manufacturer Samsung took home 95% of the $5.3 billion that was made from selling Android handsets in the first quarter of the year. Based on research from Strategy Analytics, Samsung was responsible for $5.1 billion of those profits. The research firm's senior analyst, Woody Oh, credited Samsung for having "an efficient supply chain, sleek products and crisp marketing," which led to their "impressive" profits. Fellow Korean handset manufacturer LG was next with 2.5% and "others" made up the remaining 2.7%.

The overall smartphone industry reported $12.5 billion in sales during the first quarter, 43% of which was related to Android. And when you break down Android sales even more, you get to see the domination that Samsung has on the platform. Based on numbers from Gartner, Sammy had 30.8% of the smartphone market with 64.7 million units delivered to end users. That's right, we said end users, not shipments.

Despite this domination of the Android platform by Samsung, Google CEO Eric Schmidt recently denied that there is any tension between Google and Samsung. Last year, there was some speculation that Google had a fear that Samsung would start dictating standards for Android in the face of strong sales for two Android models, the Samsung Galaxy S III and the Samsung GALAXY Note II. But the fact that Samsung introduced a stock Android model of the Samsung Galaxy S4 at Google I/O would seem to indicate some level of cooperation between the two still exists.

source: PCMag



1. Jonathan41

Posts: 532; Member since: Mar 22, 2012


2. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

Wow again

3. wendygarett unregistered

Innovation takes all profits... GO SAMMY!!!

11. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Samsung earning all those billions: how much are they paying you, wendy?


Posts: 4851; Member since: Apr 13, 2012

I wonder what Nokia Wp8 took... Stop being jelly, jealous™ Get over it..


Posts: 4851; Member since: Apr 13, 2012

O no this is sad, Wendy has been sent to a weeks holiday by PA™

41. fsahin

Posts: 46; Member since: Mar 17, 2012

Plastic innovation

4. mr.techdude

Posts: 571; Member since: Nov 19, 2012

Give HTC some time and that number will shrink

6. wendygarett unregistered

HTC is already downhill, even worse than the LG for now... I wish Samsung can acquire android with those massive profit... Samsung ftw!!!

15. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Samsung is not gonna win forever. Enough said.

30. Tsepz_GP

Posts: 1176; Member since: Apr 12, 2012

True, the tech industry is a highly dynamic and unpredictable one, nobody wins forever, but for now, Samsung are truly enjoying and cashing in on their time in the limelight.

33. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Yup, they're enjoying it very much. And I can imagine their happy faces right now.

34. aries.phills

Posts: 161; Member since: May 17, 2011

True. But for now, they are having the largest piece of the pie and are enjoying their success ride.


Posts: 4851; Member since: Apr 13, 2012


5. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

I guess the average Joe, thinks what we perceive as gimmicky is very useful to them. I guess people have decided that functionality is far more important than the looks of the phone, and people still like that "plastic". So that should settle the fight between samsung fans and HTC fans. Sales speaks for themselves. S4 broke the S3 sales record, and where is HTC one? So lets stop complaining about the s4 built. Samsung is a huge company, I guess they knew what they were doing. We don't. So lets trust samsung that when they make a decision, it is based on a research they conducted. From an iPhone user, with an open mind

7. wendygarett unregistered

Not to mention, consumer see the true innovation from Samsung, and zero from other like HTC, same old 4.7 inch, Sony and moto, sub par spec, and LG? Forget that, just another butthurt copycat to crave attention from other, and tend to forget that they have bad reputation for making poor quality material... so far only Samsung listen to their customer, they deserve to get more than that

9. E.N.

Posts: 2610; Member since: Jan 25, 2009

I don't think this ends the debate about plastic vs high quality material. It does though settle the debate between heavily advertising your product vs hardly advertising at all.... turns out advertising is pretty important And I'm not really following the rationale in the "lets just trust Samsung" argument you're trying to push. Sounds like you're advocating ignoring personal preference and opinions on the S4 and buying it because its selling well and everyone else is getting it.

13. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

I wasn't pushing anything to you. I was expressing my opinion. Take it or leave it. It is just that. My opinion, how I see things. Ofcos we won't see things the same way, considering we don't even come from the same country and we are not exposed to the same things and so on. I was stating my own opinion, just say you expressed yours buddy. But the fact is average Joes don't mind the plastic build, as much as we tech sites visitors seems to prefer. Samsung sell their products to them, we are just a small percentage, those average jokes are what fills up samsung bank account

14. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

Meant average Joes, not jokes, iPhone autocorrect can be a pain sometimes.

46. jcarrigan unregistered

From an Avid Android fan to SlimSoulja86, Its nice to see an iPhone user have such an open mind. Yes the auto correct is a pain and i had toturn it off on my GS3 but I will also give credit where it is due. Apple has some of the best marketing in the world and that is how they have become so big, because they created a status symbol. Its only natural that people become annoyed when EVERYONE around you has an iPhone, but they do know how to make a sleek and sexy phone. its so unfortunate that i have acclimated myself with the big screens and freedom of android compared to the locked down system of IOS.

50. E.N.

Posts: 2610; Member since: Jan 25, 2009

Yes thanks, I know what an opinion is. I just thought that was a ridiculous statement. "So lets trust samsung that when they make a decision, it is based on a research they conducted..." I mean doesn't every company do market research? I'm still not following why we should just "trust Samsung."

23. belovedson

Posts: 1061; Member since: Nov 30, 2010

theres really no debate. samsung has the following over htc and other manufacturers better tech better advertisement better reliability (just follow the galaxy series) besides apple other manufacturer seems to get it so yeah based on those three things. who gives a shiz they spend more advertising

47. jcarrigan unregistered

yeah years ago motorola used to be synonymous with cellphones, but they lost it all and ended up being purchased for their patents pretty much because moto failed to come out with anything that could stand the test of time. and they pretty much crippled their devices. Sasmung is the android king for now. Lets see what happens in the next few years because everytime i think ive seen it all with smartphones, its just keeps getting better! :)

45. Taters

Posts: 6474; Member since: Jan 28, 2013

Or it could be other perfect valid reasons like bigger screen, expandable storage, better button placement, thinner and smaller profile, extra software features, much better daylight camera etc.... Also the HTC one having dead pixels, gaps, and buttons that don't work, a s**tty camera etc. Might factor in as well. I dont get this marketing bull crap that seems to make people rule out other possible reasons why a consumer chooses one product over the other. Maybe it is because .....gasp.... People like one product better and haven't even seen a gs4 commercial....

48. jcarrigan unregistered

exactly i have yet to see a single galaxy s 4 commercial but im seeing the htc one commercials.

43. Taters

Posts: 6474; Member since: Jan 28, 2013

All anyone with half a brain needs to do is read that article where they said more HTC One's were returned than GS4's to see why Samsung dominates. Samsung sold a lot more GS4's and were returned a lot less. Usually it would be the more sold, the more returned and not the other way around. That right there shows you why plastic is best and Samsung manufacturing and build quality prowess is quite high rather than cheap and plasticky. Simple logic HTC and Apple fan boys don't seem to understand......

49. E.N.

Posts: 2610; Member since: Jan 25, 2009

Your logic is twisted. Just because people are buying the the S4 doesn't mean plastic is better, it means that a lot of people want to buy the S4. Don't make unnecessary connections

8. Whateverman

Posts: 3295; Member since: May 17, 2009

Wow! This should have been Motorola, but they got lazy. They, along with VZW, made Android or Droid a household name, but they let Samsung come in and steal the spotlight completely! Oh well, great job Samsung!

10. abdane

Posts: 507; Member since: Oct 07, 2011

you see... plastic always wins haters !

17. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

haha(i should put " . " here but it's too mainstream to complete the 5 character rule.)

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