Samsung outing Galaxy W, M Pro, Y, Y Pro in its new naming scheme for an Android assault on emerging markets
The new title nomenclature is listed in the infographic on the right, and Samsung explains it as follows:
- “S” (Super Smart) – Devices at the very pinnacle of Samsung’s mobile portfolio. This class will only be used on flagship devices such as the multi-award winning Samsung Galaxy S “R” (Royal / Refined) – Premium category models, a combination of power, performance and productivity.
- “W” (Wonder) – High quality, strategic models, striking a balance between style and performance
- “M” (Magical) – High-performance models at an economic price-point
- “Y” (Young) – These are entry models or strategic models for emerging markets or a younger audience more sensitive to price.
Class indicators allow a more specific description of the key selling points of a device:
- “Pro” – This indicates that the device includes a QWERTY keyboard for speedier email typing and increased productivity for professionals.
- “Plus” – This indicates that the device is an upgrade from an existing model.
- “LTE” – This indicates that the device is designed to utilize LTE (Long-Term Evolution) connectivity standards, a 4G standard to provide increased mobile network capacity and speed.
Samsung Galaxy W
Samsung Galaxy M Pro
Last but not least come the two entry-level warriors, Samsung Galaxy Yand Samsung Galaxy Y Pro. "Y" in the new naming scheme means the phones will be targeted to the younger crowd at rock-bottom prices, and the specs of the Samsung Galaxy Y certainly confirm that. It sports a 3" 240x320 pixels LCD display, 832MHz CPU, 2MP camera, 7.2Mbps HSDPA, Bluetooth 3.0 plus Wi-Fi, and a meager 1200mAh battery. The specs on theSamsung Galaxy Y Pro weren't specified but it is most likely just a keyboarded version of the Galaxy Y above.
All four handsets should be showcased at the IFA 2011 next week, probably at Samsung's Unpacked event on September 1, but what we are really hoping to see there are those sweet Super AMOLED HD handsets and tablets. Not that the Galaxy W, M Pro, Y and Y Pro are not important for Samsung's strategy towards world smartphone domination, but the are just not as exciting.
A Samsung Mobile executive has told his peers yesterday that "Samsung seeks to expand market share in the emerging market with models costing around $200, as those markets have lower smartphone penetration rates compared with advanced markets". Apple and Samsung overtook Nokia for the first time as the world's largest and second largest smartphone makers last quarter, and the Koreans are obviously aiming for the top spot here.