Samsung looking to change its smartphone naming scheme

Samsung looking to change its smartphone naming scheme
The Galaxy line employs devices as diverse as the Samsung Galaxy Mini and the Samsung Galaxy S II. Samsung also has its bada-powered  Wave line of smartphones, which are ranging from lowly-specced QWERTY sliders, to the Samsung Wave II.

The world's second largest cell phone manufacturer, which grew its smartphone business with the mind-numbing 500+ % for just a year, might be looking to simplify things, or make them worse, depending on the point of view.

We don't know where the source got this info from, but here below is allegedly a new naming scheme for the Galaxy line of devices, which looks like something that came out from a brainstorming session at Samsung's sales and marketing department.



The name of the future high-end Galaxy phones will have the letter S, followed by a number, like now we have the Galaxy S II. We will also have R, W, M or Y series, depending on the price range. "R" indicates phones for $420+ (EUR 300+), "W" is for $280-$420 (EUR 200-300), "M" for $180-$280 (EUR 130-200), and "Y" is for the sub-$180 (EUR 130) category.

Bada OS phones will also receive a change in their naming scheme - the Wave brand will be spared, with the high-ends being Wave 3, Wave 4 and so on. The other bada phone categories will carry the letter "M", while entry level ones will be designated with "Y".

That leaves us with the Windows Phone handsets, which will keep the Omnia brand, again followed by a number for the best of them, but will have "W", and "M" and "Y" designations as well, from more to the less powerful. The numbering scheme for the high-ends will apparently change with Microsoft's consequent versions, like Windows Phone 8, for instance - then we will have Samsung Omnia 8.

On a side note, if all of this rings true, it looks like Samsung is planning to have more categories in its Windows Phone portfolio than its bada devices, which is pretty telling, and might be indicative of WP truly going downmarket with mid-range versions, possibly running the rumored Tango update.

Within all those classes, there will be a coherent naming scheme for outliers, like "Plus" for some extra specs thrown in, "Pro" for QWERTYs, and "LTE" for phones with such radio.

What do you think, does it make sense, or should the marketing team go back to the drawing board?

source: Mobili.lt (translated) via UnwiredView

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