Samsung might use color variations to increase Galaxy Note 7 sales after recall

Samsung might use color variations to increase Galaxy Note 7 sales after recall
Samsung won't just lose $1 billion to replace all the Galaxy Note 7 phablets that have been shipped until now. The South Korean company will most likely suffer from lack of confidence coming from many customers that were determined to buy Samsung's flagship smartphone prior to the recall announcement.

Since that usually translates into less sales, Samsung is trying to cope with the massive recall with a strategy that's been using for many years: different colors in different markets.

The Galaxy Note 7 has already been released in South Korea and the United States, but some specific colors haven't been made available in these countries. For example, the Black Onyx version can't be found in Samsung's home turf, while customers in the US can't order the Gold Platinum model yet.

But that's just a temporary setback for those who really want these specific colors, since Samsung will eventually make them available worldwide. According to a new report, Samsung plans to launch the Black Onyx Galaxy Note 7 in South Korea in October.

Samsung might use color variations to increase Galaxy Note 7 sales after recall


Sources close to the matter claim that Samsung has invested quite a lot of resources into making a sophisticated black color that best represents the Note's premiumness. The same sources also confirmed that in other key markets, black is the main phone's campaign color and that there was a huge demand for this particular color before the company issued the recall order.

The move is meant to ramp up the sales momentum even after the Galaxy Note 7's initial release on the market. Although it's unclear when exactly the Gold Platinum version of the phablet will be available in the US, it's almost sure that Samsung will introduce this color in the country at some point during the year.

And the same goes for the Coral Blue version, which hasn't been announced as one of the options for customers in India. It remains to be seen whether or not Samsung's different color strategy in different markets will be able to renew the sales momentum after the Galaxy Note 7 massive recall.

source: Korea Herald

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42 Comments

1. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

I'll still be getting the Black Onyx later in 2017 regardless what colour they add...

3. Clars123

Posts: 1072; Member since: Mar 16, 2015

rumours say we'll get a Green Emerald with a proper gold frame..would definitely switvh from Blue Coral to that if its true

9. Bm888

Posts: 517; Member since: Jul 06, 2015

used to be a black color favorite of phones.. but now my favorite is gold.. I also think the gold platinum has the most premium feel....

20. trojan_horse

Posts: 5868; Member since: May 06, 2016

Yep, Gold color gives some premium feel. I had it on my LG G3, with faux metal. But the white color remains my favorite. I've never liked black, because it's just too common.

29. spin9

Posts: 310; Member since: May 31, 2014

All colours and capacities to all countries. Dont't do half the job now Samsung. And make a flat dsplay version with ir blaster, removable battery, fm radio and airplane grade metalic back with sony zx's alcaleido finish. No spiderwebs and no explosions this time ok?

30. spin9

Posts: 310; Member since: May 31, 2014

It's already big enough to carry it around with an armor case

49. NarutoKage14

Posts: 1275; Member since: Aug 31, 2016

If they release emerald green I'll definitely consider getting it. They really need to stop with color exclusivities for certain countries.

2. sarcastic_nerd unregistered

Because everyone will be willing to buy a 1000$ phone which exploded just because it's available in a gaudy color too.!!! I don't know what kind of coolaid Samsung executives are.

12. tedkord

Posts: 17047; Member since: Jun 17, 2009

They're removing the affected phones, and since it's the best there is, people will buy it once they fix the battery issue.

24. sarcastic_nerd unregistered

That's not how it works. 1. Note 7 isn't that much better than even 400$ phones like Axon 7 or oneplus 3. The double price was an issue without the batterygate. Just look at reviews. All of them say it's not worth the price. 2. People will be skeptical about a phone that got such a bad press. Most of them won't even know that it was recalled or if the issue is fixed now. 3. Other issues plaguing the note 7 like scratching of gorilla glass 5, lag/stutters, memory management issues are still there. 4. No visible signs of nougat, which is only pushed back due to this whole battery fiasco. 5. iPhone launch today. And guess what, it will be awesome. At least it will be twice as fast. It's a great phone. I have no arguments about that. But this kind of boneheaded attitude of Samsung towards the problem will just compound the issue. They did right by recalling the device. They have occurred a significant loss and the phone will suffer in future sales due to this. What they should do is put offers and sell it for less price instead of offering more colors. This is the second worst damage control I've seen( 'you're holding it wrong' still takes the cake).

34. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

1. It comes with a lot more in the box compared to those cheaper options, pointed those out in post #11 of this article ( http://goo.gl/COUlZT ). You're merely paying less to get less in that case. 2. They already offer hundreds of dollars in gifts just for using the device as you normally would. Adding more gifts and whatnot won't change the mindset of such skeptics... 3. Easily fixed with a film screen protector while keeping the major advantage of being shatter resistant. Those lag/stutter are occasional like on any phone, same thing with the iPhone. The memory management, not a problem in daily use ( https://www.youtube.com/watch?v=ppdIqf-c4nw ), besides, no one will be jumping between multiple games in a short period on their device...or do you? 4. That's definitely coming, but regardless, Nougat is merely playing catch up with what OEMs offered on their device already, even my OnePlus One has everything it calls "new", besides the improvements in Doze. 5. Twice as fast, still too dumb to do simple tasks. The iPhone will do a fraction of the tasks much faster, the Note 7 will do all the tasks in a reasonable amount of time. Speed vs. Versatility.

41. sarcastic_nerd unregistered

1. Most of those features don't even matter for most cases. They sure pack the most hardware compared to others, as Samsung has always done. However, that's usually a very bad way to make smartphone. I'm on oneplus 3 right now and the only thing I would improve on it is the screen. I can argue against most of the features mentioned in your post, but don't want to. 2. Yeah, no one uses those. I had an s6 for 1.5 years and didn't use a single one of those. I would rather have the device at 100$ cheaper than have 400$ worth of useless addons. 3. screen protector stinks. And more so with these curved screens since decent ones are so hard to find. And the speed is definitely an issue. Exynos variant here: https://www.youtube.com/watch?v=FwLj_el7-_w 4. When? Next year maybe. Meanwhile oneplus 3 already has beta CM14 and will have a stable one in a month. Read this if you think nothing is new: http://arstechnica.com/gadgets/2016/08/android-7-0-nougat-review-do-more-on-your-gigantic-smartphone/ 5. iPhones are crap anyway. Still it's disturbing to think that another device is 2x as fast as my 1000$ phone. That alone kills the appeal of note 7 for me. Though I'm a silicon junkie. I'm not saying that note 7 is bad. Just saying it shouldn't cost as much as it does. I would happily buy it over my oneplus 3 for 500$ because of the screen and the processor(exynos FTW). Will have to change the kernel and remove the bloat to make touchwiz usable though.

51. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

1. Just 'cause they don't matter to you doesn't mean the device is overpriced. If you don't care about what it offers, then it simply isn't for you, that's what options are for, and that's the great strength of Android. 2. You don't use them, again, doesn't mean the device is overpriced, go for a cheaper device. They also offered $250 gift in a Smartwatch/256GB MicroSD Card/Speakers, they may be useless to you, but I can make a lot of use out of a 256 GB MicroSD card. Already have a 200GB one acting as a second partition in my 512GB Surface Pro 2, and only 70 GB remain in it. 3. Incipio's film screen protector has been great on my Surface Pro. They're wrinkle free like glass, work great with my active digitizer, are easy to apply, and they work great with any case. That's what I plan on getting for my Note 7 as well. 4. As I said, Android Nougat is merely stock Android catching up with what what Touchwiz had long offered. Everything in the contents of that article you linked to, besides the updated Android Runtime + Developer goodies + Updated WebView + Android for Work, is already available in Samsung's device, heck, they're all on my OnePlus One via Cyanogen OS 13 plus a lot more. So, yes, not missing out on anything major in stock Android Nougat. 5. Yeah, I do wish Samsung would have waited longer and implemented the Exynos 8893 instead, plus added NVME based storage, as well as supper for their next gen Memory cards. That would have made the Note 7 a lot more future proof for me. However, it already offers a lot of other benefits and uses that justify its price tag for me, so, not complaining. Then again, I buy my tools to get work done, and no matter how fast it is, it'll be useless if it isn't versatile enough to do the task.

52. sarcastic_nerd unregistered

1. see, so you can't say it's better because of personal preferences. So this point is taken away. For me, a metal body and a stock android experience is more important than the useless features Samsung has. As I said, you can't consider them as Note 7's advantage. 2. That maybe the case in your country. Here they only give a 50$ discount on gear VR and some useless apps for free from Samsung store. If they offered a 256GB SD card, I would consider it pretty useful. 3. You probably didn't realise is that the note 7 doesn't have flat glass. I am finding tempered glass for my oneplus 3 for months now and none of them fits right. Never had this issue with flat glasses. 4. " Everything in the contents of that article you linked to, besides the updated Android Runtime + Developer goodies + Updated WebView + Android for Work, is already available in Samsung's device, heck, they're all on my OnePlus One via Cyanogen OS 13 plus a lot more." That's pure lie. Updated android runtime is not present in any ROM, since all ROMs use google's runtime. Same with Webview since google makes webview. You didn't even read the article properly if you took this conclusion. Cyanogenmod is incredibly customizable, but it's still based on AOSP(Android Open Source Project). They can offer new modules on AOSP, but they don't change the codebase since doing that won't keep it android anymore. It will be a different OS. So all the change to the basic codebase is in no ROM. Yes, they are catching up in some regards, but they have introduced a lot of features. I have ran CM13 for a couple of days a few weeks ago, and while it offers a lot of things over stock android, it doesn't offer much of nougat. At least don't lie for god's sake. The only thing touchwiz had was split screen, and nougat will do it for all apps and much better. 5. Well, you agreed already.

53. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

1. Better is all subjective. What the device offers is no personal preference, that's objective way of looking at it. You liking or not liking what it offers, now that's personal preference. 2. Oh, in that case, yeah, I'd definitely not get it at the full price either, and it'll surely be overpriced IMO. I'd instead wait for the price to drop and become more reasonable, similar to what I did with jailbroken iPhones back in my iPhone days. The $250 gift is what made it reasonably priced for me. 3. Yeah, decent tempered glass screen protectors that work well with a case would be tough to find for the curved screen. That's why I'm falling back to film screen protectors. Used them through out my iPhone days, and still use one on my Surface Pro. They're never gonna feel perfectly like glass, but I find Incipio's film screen protector on my Surface Pro to be almost the same as glass; smooth to the touch, never wrinkles, easy to apply, totally disappears out of sight like it's part of the display, and easy to use the digitizer pen on it. Frankly, not sure what's missing on my Surface Pro compared to the tampered glass on my OnePlus One, besides the thought that it's actual glass on my OnePlus One. 4. You misunderstood, I meant those few mentioned aren't in Samsung's device, everything else is. Including split-screen, been using alt-tab on my OnePlus One via double-tap of capacitive home button, quick settings have long been customizable by developers (OneNote for example does that on my OnePlus One), etc.

35. tedkord

Posts: 17047; Member since: Jun 17, 2009

I don't know what reviews you're reading, but they're almost exclusively positive, with most calling it the best phablet around.

40. sarcastic_nerd unregistered

It is the best phablet around. However, the value for money is almost zero. You can read review from linustechtips, michael fisher, android police, or any popular reviewer. The reviews are positive. I never denied that. But they tell that it's not good value.

46. sissy246

Posts: 6907; Member since: Mar 04, 2015

Your brain needs to explode.

4. phonehome

Posts: 812; Member since: Dec 19, 2014

I don't care if there is a new variant actually labeled 'fecal color'. Unseal the battery and make the display straight!!!!!!

5. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Well I don't see any major problems on the Note 7 after Samsung fixed the batteries. Ready for troll replies.

10. Hallyu

Posts: 790; Member since: Jul 21, 2015

That's right. Those trolls are certainly envy of Samsung's success. They'll never grow up if they keep behaving like that.

6. Tom5521

Posts: 41; Member since: Sep 04, 2016

Samsung released a dangerous product and put millions of customers at danger and now they think people will buy their "Grenade 7" just because it has new colors? well they are right! Samsung fanboys will go nuts over that black onyx sh!t!

14. tedkord

Posts: 17047; Member since: Jun 17, 2009

No, they think they'll buy it because they quickly stepped up, took responsibility and rectified the issue, and because otherwise it's the best large phone available. And, they're probably right.

15. Hallyu

Posts: 790; Member since: Jul 21, 2015

That's why Samsung makes a recall and replaces the faulty batteries. The colors variants have been long in the pipeline regardless of the incident. Don't you have anything better to troll?

47. sissy246

Posts: 6907; Member since: Mar 04, 2015

Just like I have seen iphone fanboys going nuts over black icrap color. Stuff gets recalled every day that is or can be dangerous. Heck my 2015 car had 40 miles on it when we bought it, had it 2 months and had a recall that could be dangerous will that stop me from buying that make of car again, NO

7. cnour

Posts: 2305; Member since: Sep 11, 2014

This phone is dead. They need to focus on Note 8 now. This is a reality!!!!!!

36. tedkord

Posts: 17047; Member since: Jun 17, 2009

Looking to you for what's reality is like looking to Fox News for a Hillary endorsement.

43. tedkord

Posts: 17047; Member since: Jun 17, 2009

8. Hallyu

Posts: 790; Member since: Jul 21, 2015

At least Samsung is pretty honest with customers. We acknowledged the problem and deal with it immediately unlike the fruity company which always defends its claim even tried to teach you how to hold that phone. Samsung hasn't become world number one neither by making unreliable products, nor by cheating customers.

23. HugoBarraCyanogenmod

Posts: 1408; Member since: Jul 06, 2014

off topic, Im very admire your patriotism. Kudos for that for real mate

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