Samsung continues its push in India with huge new flagship store

Samsung continues its push in India with huge new flagship store

For year’s now, Apple’s flagship stores have played an important role in the company’s global strategy. However, due to restrictions imposed by the Indian government, the Silicon Valley-based giant is yet to open any flagship stores in the growing market.

Samsung, on the other hand, is permitted to open stores in the country due to its large manufacturing facilities in India – the brand recently opened the world’s biggest smartphone plant. And now, as part of a move that takes advantage of Apple’s inability to do so, Samsung has just opened its biggest store worldwide. 

Following in the footsteps of its American rival, Samsung’s latest store, which sits at roughly 33,000 square foot (3,000 square meters) in size and is located in Bengaluru, will showcase both the brand’s wide range of smartphones and its line of wearables, which include the Galaxy Watch and the Gear VR headset. In addition to this, though, the company will also have its popular TVs on display alongside its household appliances and any other products it may offer. 

Overall, Samsung’s new strategy in India appears to mimic Apple’s by aiming to provide a premium experience and a large ecosystem of connected products. However, with the Indian market still favoring low-cost alternatives, it’ll remain to be seen how Samsung’s flagship stores affect its revenues. In any case, the company is pretty confident and even has plans for more stores in India’s biggest cities.

source: Reuters 

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2 Comments

1. AbhiD

Posts: 575; Member since: Apr 06, 2012

Good luck to Samsung splurging money on unnecessary stuff while ignoring the real pain point. Unless they bring decent midrange and low end devices with good enough processors, cameras and without skimping any sensors, there is no hope for Samsung. Vivo and Oppo have built a premium image in India and now both have started to price their phones reasonably with good enough specs. OnePlus is already a fan favourite. Likes of Asus, Xiaomi, Honor, RealMe, Poco are also hell bent on capturing the market for low prices and great hardware. With so many options around that not only save money compared to Samsung, but also provide superior hardware and experience why would people go for Samsung? And India is not a country either where they can sell their $1000 flagships in millions. With flagship specs trickling down to all other brand's mid range devices, people have less and lesser reasons to throw money on Flagships. Right now Samsung is following the path of Nokia before it's downfall began.

2. Papa_Ji

Posts: 780; Member since: Jun 27, 2016

Samsung should launch a sub brand for its mid-ranger phones... Just like Honor AND sell only flagships (S and Note) with Samsung branding.

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