Samsung continues its push in India with huge new flagship store
Samsung Galaxy Note 9
Samsung, on the other hand, is permitted to open stores in the country due to its large manufacturing facilities in India – the brand recently opened the world’s biggest smartphone plant. And now, as part of a move that takes advantage of Apple’s inability to do so, Samsung has just opened its biggest store worldwide.
Overall, Samsung’s new strategy in India appears to mimic Apple’s by aiming to provide a premium experience and a large ecosystem of connected products. However, with the Indian market still favoring low-cost alternatives, it’ll remain to be seen how Samsung’s flagship stores affect its revenues. In any case, the company is pretty confident and even has plans for more stores in India’s biggest cities.
source: Reuters
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