Today, adidas and Samsung announced their partnership and unveiled the first product initiative, result of their collaboration, called miCoach. This is a system, claimed to act as a personal trainer, designed to motivate and inspire you. It consists of five elements: the miCoach Samsung phone
, a heart rate monitor, a stride sensor chip to fit all adidas running footwear, compatible adidas apparel and the miCoach website to create training programmes. Expect our real experience with the miCoach system soon!