Samsung Galaxy S4 outsold 2013's HTC One four-fold: S4 sales clock in at 20 million, while One only reached 5 mil

Samsung Galaxy S4 outsold 2013's HTC One four-fold: S4 sales clock in at 20 million, while One only reached 5 mil
The original HTC One (M7) registered sales of 5 million units within its first two months of availability, while Samsung Galaxy S4 outsold it by a whopping four times, recording 20 million sold units for the same period of time, according to newly published data. 

Sales statistics about the 2013 flagships from Samsung and HTC surfaced in a piece by Bloomberg, which also mentions that a few months prior to the launch of the two Android phones, Apple sold 5 million units of its iPhone 5 within 5 days of availability.

What this tells us is that Samsung practically dominated sales in the top-end part of the Android spectrum. Not a surprise given the Korean company’s huge marketing budget, but still, it’s the first time we hear the actual sales numbers that add quite literal hard-number context to Samsung's advantage over its biggest Android rival.

This year, the Galaxy S5 and HTC One (M8) will also be competing on the top shelf, but it seems that HTC has already lost its mood for a fight - the company not only continued witnessing its shares losing value, but it also said it plans to focus more on lower-end devices, backing one step away from the fierce battle of high-end devices.


source: Bloomberg

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39 Comments

39. ajac09

Posts: 1482; Member since: Sep 30, 2009

Isheep website has to mention apple in every article even when its only about android.

36. ghanemsam

Posts: 64; Member since: Nov 21, 2012

sometimes quality is not everything,,, feel sad for HTC , u r gr8

33. Roeshak

Posts: 38; Member since: Apr 17, 2013

You can always detect a htc fanboy once you hear them blaming marketing for HTC's predicament. Pure nonsense. I think you guys need to look to idiotic moves like 4mp camera to find answers. Samsung makes feature packed devices with great specifications. Yes their designs aren't the best but they're fine for most. Is Sony, who are making a strong comeback also spending billions on marketing. Samsung has never responded to anything htc has done because they know it's all bull. You don't see stereo speakers on Sammy devices but you do see them making their devices waterproof like Sony. If you do something noteworthy, you'll get the rewards for it. Htc think all aluminum will save them. Jokers! They're digging their own graves

23. maxmppower unregistered

You only truly lose the battle you don't fight.

37. tedkord

Posts: 17526; Member since: Jun 17, 2009

Well, that and the ones you actually lose.

20. BCMWorld

Posts: 60; Member since: Mar 24, 2014

Let the ifans come now and tell us the difference between shipped and sold....plz...

17. hemedans

Posts: 763; Member since: Jun 01, 2013

this contradict with earlier statistics which show 2 million www.taipeitimes.com/News/biz/archives/2013/06/07/2003564143

16. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Not surprised. S4 is the best selling Android model in history. S5 is going to take over this year.

21. docxx

Posts: 63; Member since: Feb 27, 2014

Definitely not the S5 is going to sink and this not just because the waterproof design is crap!

24. The13thKing

Posts: 849; Member since: Feb 26, 2014

lmaoooooo I will keep you updated with sales numbers.

31. Retro-touch unregistered

I've noticed where I live people don't even care about the design much, as long as it looks different and nice enough and its the new Galaxy S they'll buy. Samsung also play their cards right by having great cameras and updating the tech incrementally so customers know they're getting the latest stuff, HTC and their Ultra Pixel nonsense need to sack whoever came up with that gimmick. Would have been the best phone if not for that camera

14. cai4651

Posts: 26; Member since: Mar 09, 2014

The problem is that HTC lives of selling phones, for samsung the mobile division is only a small part of his business

13. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Marketing is the biggest flaw on HTC, HTC really need to step up or else they will be in a struggling situation like Blackberry. Their phones aren't bad though, it's just only the marketing, if you don't advertise, no one will know your flagship and your Ultrapixel Duo Camera thingy.

30. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

"Marketing is the biggest flaw"????? LOL. The biggest flaw is that M8 has nothing to be "marketed" P.S. Don't even mention the cheap ALUMINUM, because nobody cares(exept of iboys)

38. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Well the iphone 5s also has nothing to be marketed about. Except the fingerprint scanner and gold color that ifans praise

12. Whateverman

Posts: 3295; Member since: May 17, 2009

HTC keeps screwing themselves with horrible marketing, carrier exclusives and 4 "Ultra-Pixle" hype. Yeah, yeah... we know pixle count doesn't matter, but in the minds of a consumer shopping for the absolute best phone they can buy, 4 gets its a$$ kicked by 8, 13, and 20 every time. I think they have a fighting chance if they would just double the pixles and quit trying to prove a point.

8. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Htc needs to step up and do aggressive marketing or else this would never change

15. HTCOE

Posts: 650; Member since: Nov 20, 2011

well they did just hire samsungs marketing lead

7. tiara6918

Posts: 2263; Member since: Apr 26, 2012

With htc's terrible advertising I would not be surprised to see the same figure as last year for the iphone and galaxy s to be the top two leading best selling devices this year

29. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

The truth is that HTC has NOTHING to adverise. Do not count on the cheap ALUMINUM to make the "magic"

4. TheNeighbor

Posts: 370; Member since: Nov 15, 2013

A product is successful because it answers most of the needs its customers. You can't expect profit to soar with little choices or little features.

5. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

You will be sooo wrong to find out that a product with the best and most marketing wins and not the best product actually. Samsungs budget is 10-15 times more than HTC and 4-5 times more than Apple. From a 2013 article I remember reading that Samung spent on marketing in whole 2012 around 9-10 billions while apple did around 2billions. They didnt include HTC cause it spent so much less it wouldnt make a point. You can make an amazing phone without marking it will fail.

6. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

10. tech2

Posts: 3487; Member since: Oct 26, 2012

You can fool someone with marketing once not over and over again. If Samsung's success is only due to marketing then tell me why does every Galaxy S generation outsells the previous ? S3 outsold S2, S4 outsold S3 and by the looks of it S5 is averaging more sales for the same period than S4. Only a satisfied consumer buys again. By your logic every company should just invest in Marketing and leave the R&D high and dry. P.S. Samsung also ranked 2nd in R&D spending. Because of which their products are great and that is what motivates people to buy them.

19. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Samsung is not only investing in R&D of mobiles but also in nano technology and bio health care... this is the reason I regard samsung higher than others although I didnt own their phone from quite a long time

28. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Even if HTC put huge marketing on M8 it will not sell. Because M8 has NOTHING to be marketing(advertising) You will be sooo wrong to think, that the cheap ALUMINUM , could make the sale better. LOL Only ifan boys from the tech sites and iboy commenters think that ALUMINUM is "magic" and worship M8 . But they buy only iphones.

3. amiroo3

Posts: 10; Member since: Mar 12, 2014

desire 816 is a big step to forward in mid-rang phones with great spc and very good price specially in india and china..

2. amiroo3

Posts: 10; Member since: Mar 12, 2014

i think htc is on true way of price marketing and better advertising.. i hope htc back to ring with these excellent products.. im going for m8 this year since note 4.. keep going htc.

9. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They keep screwing up because of their camera shenanigans. For a high end phone everything better be above good to excellent, not marginally below acceptable. Asus for example just revealed their pixel binning camera tech which is 10x better than HTC low light tech and gives you the higher resolution as well. That is why HTC are going to lose this race because one component of their system is a deal breaker not because their marketing is bad. It was okay when they tried it once and enough people respected that to keep them afloat. This again a second time with a gimmick second camera whose main advantage (background blur) is destroyed by Google's free camera app is just unacceptable.

26. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Not only the camera makes M8 not to compete good. Many other specs , too

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