Galaxy S10 E could be the name of Samsung's budget flagship

Galaxy S10 E could be the name of Samsung's budget flagship
Leaked Galaxy S10 E case render

Next month, the Galaxy S10 series will be announced. By now, it’s fair to say that the Galaxy S10 and Galaxy S10+ monikers are more or less set in stone. However, one thing that has remained pretty unclear since the very beginning is how Samsung would choose to brand its budget device. But now this appears to have been cleared up.

According to one of the long-standing suppliers in China of online retailer Mobile Fun, the device previously known as the Galaxy S10 Lite will actually be marketed as the Samsung Galaxy S10 E.

At the moment, the logic behind this name remains a total mystery so it’s unclear why the company may have chosen it. Nevertheless, one possibility is that the “E” stands for economical, a reference to the smartphone’s lower price tag. Then again, Apple never officially explained the iPhone XR’s name, so perhaps Samsung simply thought Galaxy S10 E sounded best.

Apart from the marketing name, the supplier in question didn’t provide many important details. However, it did mention the smartphone’s lack of an in-display fingerprint scanner – the device is rumored to include a side-mounted alternative.

As Samsung hasn’t officially confirmed the Galaxy S10 E, Galaxy S10, and Galaxy S10+ naming scheme, it’s worth taking this leak with a pinch of salt. However, it does make much more sense than previous information which hinted at the return of the company's “Edge” branding.

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10 Comments

1. scarface21173

Posts: 620; Member since: Aug 17, 2014

S10 Essential

2. redmd

Posts: 1872; Member since: Oct 26, 2011

Economy

3. Joosty

Posts: 459; Member since: Mar 14, 2013

Nice and smooth.

4. Thanos

Posts: 9; Member since: Dec 14, 2018

S10 E-WASTE

5. cogito

Posts: 49; Member since: Aug 18, 2015

If the two existing variants are Edge variants and the less expensive variant is non-Edge then it would be completely idiotic to name the less expensive variant “E” since most folks would associate it with “Edge” which is completely the opposite of what that variant is.

6. John-Knotts

Posts: 380; Member since: Feb 28, 2015

I think in that case they would just say... EDGE.

8. OneLove123

Posts: 657; Member since: Aug 28, 2018

It gives you and "edge" on price

7. bucknassty

Posts: 1263; Member since: Mar 24, 2017

too much speculation on all these different variants... i understand a phone unique for each person but dang this is ridiculous... might as well introduce a modular phone

9. GoTstan

Posts: 386; Member since: Jul 25, 2015

There's nothing budget about it when it's gonna cost north of 700. Stop calling it budget. Call it lite or basic. Ppl spend their hard earned cash on these phones. Budget is the rca android you see at walmart

10. sleepypandaeyes

Posts: 332; Member since: Apr 12, 2015

Samsung should just call it the S10 neo as they use to release cheaper variants of their flagships under the neo moniker (with slightly weaker processors) or call it the S10 mini

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