Samsung Galaxy S III T.V. ad debuts

Samsung Galaxy S III T.V. ad debuts
The international version of the Samsung Galaxy S III will launch at the end of this month and Samsung has released a 60 second television ad for the highly anticipated device. Instead of showing off the specs of the phone, such as the quad-core 1.4GHz exynos processor or the 4.8 inch HD Super AMOLED display or even Android 4.0, the ad aims for a more emotional connection to the viewer.

Instead, we are told that the Samsung Galaxy S III understands you, shares what is in your heart, keeps track of loved ones, recognizes who you are, follows your every move, sees you best side, connects with nature and waits until you're asleep. All of this touchy-feely stuff doesn't really tell you much about the phone which is why we have always been fans of ads that show off the features of a handset.

This commercial will most likely not be seen in the States. Not only isn't the phone expected to launch in the U.S. until June, but the ad uses the international version of the phone and the European spelling of the word "recognises" using the "s" instead of the "z". Perhaps the ad aimed at U.S. audiences will focus more on the phone instead of trying to tug on viewers' heart strings.

source: PocketLint

Related phones

Galaxy S III
  • Display 4.8" 720 x 1280 pixels
  • Camera 8 MP / 1.9 MP front
  • Processor Samsung Exynos 4 Quad, Quad-core, 1400 MHz
  • Storage 32 GB + microSDXC
  • Battery 2100 mAh(11.60h 3G talk time)

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42 Comments

1. DogsGoMeow

Posts: 18; Member since: May 04, 2012

"designed for humans" no its designed for my dog.

2. abdane

Posts: 507; Member since: Oct 07, 2011

why people dont get what it means ??? Designed For Humans means REAL HUMANS, NOT SHEEPS !!! get it ? like iSh*eps, this isnt for them :)

3. DogsGoMeow

Posts: 18; Member since: May 04, 2012

its called sarcasm... they could have picked a better slogan for it thats all :s

21. buggerrer

Posts: 306; Member since: Sep 21, 2011

If that's what they really mean by that, then that's not only just juvenile but plain dumb for a large campaign for what should be a flagship phone. And if that's not what they mean by that, then it's just a pretty stupid tagline...who else would it be designed for, and what does that even say about the phone anyway?

9. GuiltyBystander

Posts: 199; Member since: Mar 05, 2012

Designed for humans, by monkeys. :p lol jk.

12. Rangers

Posts: 12; Member since: Apr 19, 2012

I really envy your dog.

4. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I dunno, I think it's an excellent ad. People will pay attention to ads that actually seem pleasant to watch sometimes.

20. djg71087

Posts: 70; Member since: Oct 10, 2010

I agree, it would have been nice to see a little bit more of the GS3 phone though.

5. ananya22

Posts: 93; Member since: Apr 23, 2012

It's a great ad. The music blends with the visuals. I know it doesnt say much about the specs but it does exactly what an ad is meant for- its catchy, and makes me want the phone. I say this ad is a success

6. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

After watching this video I have started to think that not only some people (or maybe many people), but Samsung also realizes that Galaxy S III doesn't have successful design. YouTube video:http://goo.gl/EDVEs P.S. I don't like Apple as a company, so, please don't say that I'm fan or something... This video just talks about the fact.

8. SleepingOz unregistered

The white one looks quite sexy actually. I don't like its glossy back though but should be fine with a nice case.

10. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I agree with you, it isn't very bad, but I also can't call it successful design. :)

11. ffaarrooqq

Posts: 65; Member since: May 26, 2011

yes we can't call it successful design. samsung should have done better because it is a flagship product. Now I 'LIKE' s3 but if it had better design, I would have 'LOVED' it.

7. ivanko34

Posts: 617; Member since: Sep 04, 2011

Very nice Full of simple emotions

13. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

"Follows your every move"

22. buggerrer

Posts: 306; Member since: Sep 21, 2011

And "waits til you are asleep"...draw your own conclusions there.

24. blinkdagger

Posts: 81; Member since: May 04, 2012

So basically, s3 is a stalker?

26. buggerrer

Posts: 306; Member since: Sep 21, 2011

Stalker, creep, who knows what. The wording is just weird and creepy and a very poor choice on the part of the ad agency.

27. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

And while you are sleeping Samsung Galaxy S III will find your iPhone and kill it. LOL! :D :D :D

31. buggerrer

Posts: 306; Member since: Sep 21, 2011

Or perhaps kill you and/or all those loved ones that it follows...

34. fernsruben

Posts: 28; Member since: May 10, 2012

dude......its talkin bout the smart stay feature which senses your retina..........................once your retina's angle is away from a certain radius of the sensors...................the screen blanks out .........................................rather than pressin the lock key every sec after timin out!!! This phone might not be a hardware marvel!!! BUT SURELY A SOFTWARE MARVELL!!

41. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Thanks for explanation, but I guess that most (who are interested) already know that, so...

14. henrickrw

Posts: 408; Member since: Sep 16, 2011

I will get one and continue with the legacy.. The droid will always split the apple into pieces.

28. blinkdagger

Posts: 81; Member since: May 04, 2012

'Droid' is not short for 'Android'. Cheers :)

15. networkdood

Posts: 6330; Member since: Mar 31, 2010

Remember, if Apple can sell inferior products with great marketing, Samsung can, too. Or, is that copying?

19. buggerrer

Posts: 306; Member since: Sep 21, 2011

Except this is as horrible marketing as can get. Completely gimmicky, fairly irrelevant, and even just plain weird.

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

Well.. heartstring pulling or not, they mentioned a lot of the major features. I guess its just the beginning of a series to wet people's appetites for more. I assume we will see more shortly that explain the statements made in this intro commercial.

17. hova1

Posts: 7; Member since: May 14, 2012

the part where the couple placed their galaxys alongside the glass as if their hands connected was quite touching ............ i must say........

43. fernsruben

Posts: 28; Member since: May 10, 2012

i cant believe that u've got thumbs down..............................i think users abe blindly thumbin down!!

18. buggerrer

Posts: 306; Member since: Sep 21, 2011

Pretty horrible ad campaign. What is all this "nature", "emotion", "human" stuff in relation to a piece of technology? It's just silly and pretty much idiotic. And then there's all the "it knows you", "it tracks your loved ones", "it waits til you are asleep"...seriously?! Who came up with this? The phone is your stalker that knows you and tracks you and your loved ones and waiting to do something when you are sleeping? Talk about someone in the marketing department really overlooking the obvious weird connections there. Sad.

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