Samsung CEO: we will strive to be innovation leaders, not 'fast followers'

Samsung CEO: we will strive to be innovation leaders, not 'fast followers'

Samsung's restructuring efforts are already bearing fruit, judging from the $6+ billion in profit that it announced for the last quarter, but the company won't be resting on its laurels, it seems. The CEO of Samsung Electronics Kwon Oh-hyun gave a candid interview, where he stressed that the reorganization is far from over, and there will be much more clerical staff from the headquarters moved to the business division, while more will be advised to take voluntary retirement, much more departments will be closed or merged into others, and so on.

The goal, he said, is to make Samsung leaner and meaner, in order to face the challenges of tomorrow: "We should adapt ourselves to the new environment instead of sticking to our success in the past. I believe now is the time for us to turn ourselves into a first mover from a fast follower." The reason that Samsung wants to step it up in such a major way, despite profits that could be the envy of many companies? Well, the competition, of course.

Mr Kwon Oh-hyun said that there are fresh and innovative startups that come up with brilliant ideas, and Samsung doesn't want to fall behind on account of its sheer size and more cumbersome decision-making. Given Samsung's R&D prowess in screens, chipsets, batteries and cameras, we can only cheer its renewed focus on innovation, and are curious to see what the push will bring, hopefully as soon as next year. Project V, anyone?

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55 Comments

1. Zylam

Posts: 1802; Member since: Oct 20, 2010

Really? You guys have copied the iPhone more than anyone else and now the start ups are eating away at you. Seems like you should have done this sooner.

7. promise7

Posts: 894; Member since: Jul 03, 2013

I couldn't agree more that they should've done it sooner. Samsung is a juggernaut of a company, and has all the resources in the world. For the Android ecosystem, they pretty much have to start doing it now since there are SO many companies now that offer flagship phones at mid-range pricing, which in the long run is going to kill the premium smartphone tier unless your phone has features that GREATLY differentiate the price difference. Interested to see what they'll bring. That foldable phone concept PhoneArena posted about awhile ago seemed very cool.

26. Supersonic

Posts: 226; Member since: May 15, 2015

Result is really showing. For last couple of years Apple started copying Samsung. Any doubt Mr Zylam?

52. Zylam

Posts: 1802; Member since: Oct 20, 2010

The story from the last couple of years; - Apple releases the iPhone with a physical home button and has icons that are the same shape. - Samsung than releases the first Galaxy S with a physical home button and adds rounded squares behind every app to look more like iOS's layout. -Apple sues samsung and court documents show samsung execs sending emails between each other mentioning apple and telling the teams to make it more "like" apple. -Apple releases the iPad. -Samsung starts making tablets a year later. -Apple adds siri, a personal digital assistant to the 4S. -A year later samsung adds "S-Voice" to the S3 -Apple releases a super thin iPad 2. -Samsung already had a galaxy tab in the works and after the iPad 2 is shown, admits apple did better and copies them in the same generation and tells everyone a thin galaxy tab is coming. -Apple adds a fingerprint scanner to the 5S. -A year later Samsung adds a fingerprint scanner to the 5. Yea i know the Atrix had it first but no one cared until apple added it. -Apple launches Apple Pay -Samsung follows suit and launches Samsung Pay. (why didnt they do this before apple?) -Apple made the 4 out of glass front and back and a metal band around the outside. -Samsung's latest phone has glass front and back and a metal band on the outside. They even copied the speaker grill layout and took out the SD card and removable battery, something apple did before anyone else. ...So from the last few years.. Apple copied Samsung? Really? Than explain to us why exactly does samsung always show up a year later with what Apple introduced before? The Future. -Apple adds 3D, a pressure sensitive way of using the touch screen, -Samsung will add force touch/pressure touch/3D touch to the S7. We all know this will happen. Any doubts Me.SuperSonic?

53. enthasuium

Posts: 150; Member since: Nov 21, 2013

Zylam, LG releases the Prada with a physical home button - Apple and Samsung then releases Microsoft releases Tablet PC in 2001, Apple copied it .so on Google has voice command feature since android 2.2, apple copied it adding a female assistance Samsung release bigger phone , apple also Samsung Releases 2 flagship S series and Note series in year, apple directly copy and started to release 2 flagship 6 and 6 plus finger print , you know who did it first Samsung Pay was there since S3 with NFC enabled phones, apple copied, add fingerprint instead of NFC 3D touch , lets say samsung copying Huawei mate S , not apple Multi tasking , multi screen from samsung , Apple copied There are more , guys add more here . Any doubts ??

54. AlikMalix unregistered

You do realize there is a voice control on the iPhone without Siri. Fun fact: it was there way way before Siri when android was still developing into something usable. If you want proof, go to settings> turn off Siri > and then hold the home button just like you would with Siri. The trick is - there's still voice assistant available even if you don't have Internet. Other things: Go ahead and use Microsoft tablet and I'll stick to the iPad - see who's gonna be more productive, more enjoying their device, and get things done. Prada was an experiment that failed. Samsung didn't release one big and one small phone - they release a different phone once every week - you can't design a device without having one not look like one of Samsung's (that also applies to features as Samsung has put anything available on market whether it's good, bad, or horrible). Multitasking? Like no devices ever had multitasking - I have had multitasking in iPhone since day one - I was alway able to play music and navigate while on call using safari on iOS. Multi screen was on Windows and Mac OS since dinosaur era - it's not like android or Samsung invented it. Dude Zylam is right!!! When it comes to backbone features that shape our favorite devices - Apple was the one that set the trend.

35. tedkord

Posts: 17094; Member since: Jun 17, 2009

Nobody has done more copying the last few years than Apple. Not even close.

48. Commentator

Posts: 3722; Member since: Aug 16, 2011

Numbers or it's BS. ;)

41. jroc74

Posts: 6023; Member since: Dec 30, 2010

I think you may have Samsung confused with the folks behind the Meizu phone. Also...join us in 2015 and leave 2010 behind.

42. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Good answer Samsung good answer.

47. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Apple has copied more than any company on the face of the Earth.

2. darealist

Posts: 107; Member since: Feb 25, 2015

Even Samesung CEO admits of being followers. All 2015 and older Samesung phones are now considered as a poor man's iPhone.

18. techspace

Posts: 1037; Member since: Sep 03, 2012

Samsung's flagships are almost as expensive as the iPhones.

22. Tizo101

Posts: 515; Member since: Jun 05, 2015

According to your country.

27. Supersonic

Posts: 226; Member since: May 15, 2015

And Iphones are rich man's crap? Is it?

31. Oxygen

Posts: 125; Member since: Mar 29, 2012

* smart man's

36. tedkord

Posts: 17094; Member since: Jun 17, 2009

My Note 5 is hands down the best smartphone on the planet. The iPhone 6s+ is the followers Note 5.

50. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

No, my Note 5 is lol.

3. runzlord

Posts: 245; Member since: Oct 13, 2013

Please someone should clap for Apple! They merit it.

5. runzlord

Posts: 245; Member since: Oct 13, 2013

I mean. Samsung has copied apple so much. They now want to be apple(the innovation leader) Clap for apple. Its not easy to be number 1.

13. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Everyone copies everyone, it's not just Samsung copying Apple. Tip: do not attract the trolls, and stop generating more Apple haters, thank you.

16. runzlord

Posts: 245; Member since: Oct 13, 2013

Lol. Very true.

17. runzlord

Posts: 245; Member since: Oct 13, 2013

Lol. Very true.

37. tedkord

Posts: 17094; Member since: Jun 17, 2009

Innovation leader? Other than pressure sensitive displays, every new hardware and software feature they've added the last 3+ years has been copied from someone else, usually several years after the actual innovator implemented it. (And that includes the "peek and pop" that they copied from the 2 year old Galaxy S4.)

38. j2001m

Posts: 3060; Member since: Apr 28, 2014

Samsung also did patent sensitive screens In 2014 and came up with airview that did all things that Apple have added but without even hitting the screen a very long time ago on the note phones, they only did not add more things like this to there phones as all the reviews on phones. Said gimmicks and made a big deal of it when airview was added on the s4 and other things, but when Apple adds the gimmicks they the best thing going

39. j2001m

Posts: 3060; Member since: Apr 28, 2014

Sorry but the biggest copy of all time is Apple going. To big screens due to there ads, sorry but it's true and there is nothing Apple fans can say about that.

55. AlikMalix unregistered

When Samsung added airview - it sucked so much they removed it. When Apple added force touch it worked so well everyone is going to copy force touch. Let me know when everyone is adding air-view.

23. nuldolor5x.com unregistered

I didn't see where Samsung copied Apple. If you don't have the ability to differentiate between different works of arts, the best thing to do is better shut up. You didn't see where Apple copied HTC, All you could see is Samsung copying Apple. Why do I even bother to respond to junk heads with junk minds.

4. MINDoSOUL

Posts: 322; Member since: Feb 28, 2014

That's the way to go Samsung!. I wish you luck in pleasing us.

6. aba71983

Posts: 807; Member since: Jul 24, 2014

I'm not sure about that. But we will see what they can offer for their new S7

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