Report: Google to unveil its own smartphone sometime this year; company to follow Apple's blueprint
In some respects, Google will be like Apple. The latter manufacturers the hardware and software for the iPhone allowing the device to run fast and enjoy good battery life. It also explains how iPhone users can have such a smooth and enjoyable experience with their handset despite sporting lower specs when compared to high-end Android models. Google's open source Android operating system is the most widely used in the global smartphone market.
Google CEO Sundar Pichai said last month that Google was going to put more effort into developing phones. Toward that end, it recently signed former Motorola Mobility president Rick Osterloh to lead its hardware division.
Even though Google does plan on designing, manufacturing and selling its own smartphone, the company is expected to continue supporting the Nexus line. "Our plan is still to work with [other manufacturers]," according to Pichai. To reiterate, the first Google branded phone will go on sale some time later this year.
source: TheTelegraph via AndroidandMe