Report: Apple's board concerned about lack of innovation, puts pressure on CEO Cook

Report: Apple's board concerned about lack of innovation, puts pressure on CEO Cook
A report from Fox Business reporter and former Wall Street Journal scribe Charlie Gasparino, says that Apple's board is beginning to worry about the company's "dry spell" in producing innovative products. As a result, the board is putting pressure on CEO Tim Cook. According to Gasparino, the board of the Cupertino based tech titan wants action and wants it now.

Apple continues to update its product line at regular intervals, but has not launched a new device since the Apple iPad mini last October. Despite the pressure from the board, the FOX Business reporter says that Cook's job is not in jeopardy. As for what might be coming from Apple, there is talk of a low-cost variant of its smartphone, apparently called the Apple iPhone 5C, that is aimed at emerging markets where low priced Nokia Lumia models and Android handsets have done well.

The next iteration of the full-priced Apple iPhone, dubbed the Apple iPhone 5S, is supposed to offer an improved camera sensor in order to compete with camera centric models like the Nokia Lumia 1020, the Samsung Galaxy S4 Zoom and the upcoming Sony i1 Honami. The iPhone 5S is also expected to have an improved battery and a fingerprint sensor. These new models are expected to launch in September along with a new Apple iPad mini sequel, possibly with a Retina display, and a 5th generation iPad.

And of course, there is the rumored Apple iWatch smartwatch. Now pushed back to 2014, the smartwatch will face competition from almost every major tech manufacturer. With a rumored September 4th unveiling of Samsung's Galaxy Gear smartwatch, Apple might not be first to market with the new generation of wristwatch. Something like that could make Apple's board very unhappy, looking for a scapegoat. Remember, the Apple Maps failure also came under Cook's tenure as CEO.


source: FBN via AppleInsider

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75 Comments

1. ocilfa

Posts: 334; Member since: Aug 03, 2012

I guees you could say he needs to "Cook" up some ideas.

26. dinzle

Posts: 21; Member since: Dec 03, 2011

I thought Walter White was the one who Cooks

29. AnTuTu

Posts: 1621; Member since: Oct 14, 2012

Tim Cook if you want to know about innovation Note the date 4th September. I mean take a Note.

34. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Agreed that the Note 3 won't be a slouch but so far as the news has been updated, i don't hear anything worth calling 'innovation' yet. What it brings, and what's new inside it will be determined only after it's release...but until then, it's a phablet with 'deadly' hardware. That's all i can say.

47. AnTuTu

Posts: 1621; Member since: Oct 14, 2012

Then you also take a Note mate.

63. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Nah, i'll take a jot! :P

33. akki20892

Posts: 3902; Member since: Feb 04, 2013

51. Topcat488

Posts: 1419; Member since: Sep 29, 2012

Someone should tell Tim Cook that trying to imitate Steve Jobs in a photo is a "FAIL". Only Steve Jobs could pull off this kind of photo headshot for Apple.

2. CX3NT3_713

Posts: 2363; Member since: Apr 18, 2011

Haha.. Tim Crook, needs to take notes, on whats Hot, nowadays

32. Shatter

Posts: 2036; Member since: May 29, 2013

Well it toke them 2 years to get LTE so they obviously don't know anything besides brain washing.

35. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

And when will iPhone come with NFC? Probably never...?

56. ianbbaa

Posts: 332; Member since: Mar 20, 2013

...next year...we will get it...

74. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Next year has been a very long time you know.

36. akki20892

Posts: 3902; Member since: Feb 04, 2013

Hot wings are hot nowadays.

68. designerfx

Posts: 76; Member since: Mar 26, 2013

he basically said that when he'd come on as CEO he wasn't intended to make changes because of jobs worship, but keep apple in the black. the reality is that apple was/is already headed downhill well before jobs passed away. sales are way, way down.

3. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Good to hear that someone is forcing Apple to innovate. Let's hope that this time innovations will be real innovations not "innovations" and of course not stolen from others.

11. darkkjedii

Posts: 31596; Member since: Feb 05, 2011

"Real innovations not "innovations". Not trolling PAU, just asking you to clarify? I know English isn't your native language.

24. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Yes, English is not my native language. You see there is difference between real innovations and "innovations". Since second word "innovations" is between quotation marks, in this case it suggest you to read it between the lines (not real innovations). ;)

25. darkkjedii

Posts: 31596; Member since: Feb 05, 2011

Understood

49. Glim12808

Posts: 394; Member since: Oct 26, 2011

"innovations" also equates to "revolutionary!" LOL!

60. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

True, true. :)

69. designerfx

Posts: 76; Member since: Mar 26, 2013

sometimes people come up with new things from remixing other peoples ideas. this is acceptable and follows historical trends for over 500 years. sometimes people just remix other people's ideas and claim it's entirely their own and unique, new, innovative, etc - even when using their products, and then suing them for "copying". this is apple's approach.

73. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

True.

65. -box-

Posts: 3991; Member since: Jan 04, 2012

I guess they're SOL then? They've never had that, so why would they start?!

4. zig8100

Posts: 243; Member since: Dec 13, 2012

I guess its time to start stealing ideas and patenting them again. They never were innovative. LOL.

9. InspectorGadget80 unregistered

nope they never were innovative zig8100

45. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

This worked for Apple in the past BUT their tactic's are well known now days and they won't be able to pull off these cheap tricks in the future, as others patent their innovations straight away.

50. Glim12808

Posts: 394; Member since: Oct 26, 2011

They may not have been innovative but they sure were "revolutionary!" LOL!

5. tedkord

Posts: 17463; Member since: Jun 17, 2009

The board said innovation, but Apple heard litigation.

13. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I was thinking the same thing since the patent case seems to be getting closer and closer. 2014 should be interesting.

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