RIM makes a terrible music video to woo developers

RIM makes a terrible music video to woo developers
We have been sort of waiting in fear ever since we heard the name "BlackBerry Jam Americas" for the event that RIM is holding in San Jose right now. We knew that at some point there would be a "jam", and we were right to be worried, because the music video that RIM has released could very well undo all of the good that the company did today.

We were pleasantly surprised with what we saw from the BlackBerry 10 beta 3 software, and RIM CEO Thorsten Heins seems to have a pretty realistic vision of what BlackBerry can accomplish. And then, there is this music video. It almost feels like RIM saw the Foo Fighters close out Apple's recent announcement and scrambled to put something together. 

The song is a play on the REO Speedwagon song "Keep on Loving You", and is titled "Devs, BlackBerry Is Going To Keep On Loving You", which should be your first red flag. The song's lyrics have been changed with the aim of making BB10 sound good to devs, but it completely ignores specifics, so you get lyrics like, "We'll have BlackBerry 10, both in full touch and QWERTY editions." 

If it were more clear that this was intended to be a joke, it wouldn't be so bad, but there is a solid feeling of earnestness in the video. 

source: BlackBerry



1. flexile

Posts: 78; Member since: Jun 03, 2012

I love their faces of: "What am I doing with my life?"

2. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

kill me pls kthx

13. kartik4u98

Posts: 511; Member since: May 19, 2012

What would had Apple fans thought if Apple showed this video to them???

3. Android4u

Posts: 456; Member since: Aug 16, 2012

Lmao wtf. Maybe they should have nicki minaj dance half nude haha that will drive stockholders and developers lol

4. PapaSmurf

Posts: 10457; Member since: May 14, 2012

What were they thinking when making this....

11. StephenGalop

Posts: 52; Member since: Sep 21, 2012


5. Glim12808

Posts: 394; Member since: Oct 26, 2011

I don't make negative comments about other platforms, excepts Windows Phone of which I am a fan, but this is cringe-worthy!

6. GoBears

Posts: 456; Member since: Apr 27, 2012

This was an awesome video. Sure beats most lame commercials lol. I laughed pretty hard at the lyrics!

7. Nookie4u

Posts: 133; Member since: Aug 13, 2012

Berry Desperate?

8. vddeguzman

Posts: 41; Member since: Jul 12, 2012

when you're desperate, you do more stupid things... This is more like a spoof music video than a real one.

9. Yummy

Posts: 117; Member since: Mar 28, 2012

They are all Vice Presidents lol

10. CWBAlfredo

Posts: 28; Member since: Apr 26, 2012

Haha I just couldn't help but laugh. They sure know how to play the court jester. I loved the line "our updated sdk is really cool".

12. zibbyzib2000

Posts: 221; Member since: Nov 18, 2010

Still a better singer than me :'(

14. yajia1

Posts: 151; Member since: Aug 22, 2012

The eff did i just watch!? Hahaha.

15. marceldy

Posts: 18; Member since: Sep 21, 2012

this is aint that bad ! its kind of funny, very geeky..... makes me kind of want to be a dev ;(

16. Sniggly

Posts: 7305; Member since: Dec 05, 2009

If it's a joke, I'm chuckling. If it's not a joke...I'm weeping for the death of the company. But at least they didn't tear up a jetliner when they got drunk this time.

17. hltechie unregistered


18. cheeseaddict

Posts: 49; Member since: Sep 05, 2012

what's with all the haters' comments out there. of course when your down you need to do all of your best to go up again. at least RIM is trying to do it in a fair way. I admire this company because they really mean what they say and not just giving up all the way.

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