x PhoneArena is hiring! Reviewer in the USA

RIM makes a terrible music video to woo developers

Posted: , by Michael H.

Tags :

RIM makes a terrible music video to woo developers
We have been sort of waiting in fear ever since we heard the name "BlackBerry Jam Americas" for the event that RIM is holding in San Jose right now. We knew that at some point there would be a "jam", and we were right to be worried, because the music video that RIM has released could very well undo all of the good that the company did today.

We were pleasantly surprised with what we saw from the BlackBerry 10 beta 3 software, and RIM CEO Thorsten Heins seems to have a pretty realistic vision of what BlackBerry can accomplish. And then, there is this music video. It almost feels like RIM saw the Foo Fighters close out Apple's recent announcement and scrambled to put something together. 

The song is a play on the REO Speedwagon song "Keep on Loving You", and is titled "Devs, BlackBerry Is Going To Keep On Loving You", which should be your first red flag. The song's lyrics have been changed with the aim of making BB10 sound good to devs, but it completely ignores specifics, so you get lyrics like, "We'll have BlackBerry 10, both in full touch and QWERTY editions." 

If it were more clear that this was intended to be a joke, it wouldn't be so bad, but there is a solid feeling of earnestness in the video. 

source: BlackBerry

  • Options

posted on 25 Sep 2012, 19:44 7

1. flexile (Posts: 78; Member since: 03 Jun 2012)

I love their faces of: "What am I doing with my life?"

posted on 25 Sep 2012, 19:44 3

2. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)

kill me pls

posted on 26 Sep 2012, 00:59 2

13. kartik4u98 (Posts: 511; Member since: 19 May 2012)

What would had Apple fans thought if Apple showed this video to them???

posted on 25 Sep 2012, 19:58 2

3. Android4u (Posts: 456; Member since: 16 Aug 2012)

Lmao wtf. Maybe they should have nicki minaj dance half nude haha that will drive stockholders and developers lol

posted on 25 Sep 2012, 20:25 5

4. PapaSmurf (Posts: 10457; Member since: 14 May 2012)

What were they thinking when making this....

posted on 25 Sep 2012, 22:54 1

11. StephenGalop (Posts: 52; Member since: 21 Sep 2012)


posted on 25 Sep 2012, 20:45

5. Glim12808 (Posts: 394; Member since: 26 Oct 2011)

I don't make negative comments about other platforms, excepts Windows Phone of which I am a fan, but this is cringe-worthy!

posted on 25 Sep 2012, 21:03 3

6. GoBears (Posts: 454; Member since: 27 Apr 2012)

This was an awesome video. Sure beats most lame commercials lol. I laughed pretty hard at the lyrics!

posted on 25 Sep 2012, 21:14 5

7. Nookie4u (Posts: 133; Member since: 13 Aug 2012)

Berry Desperate?

posted on 25 Sep 2012, 21:33

8. vddeguzman (Posts: 41; Member since: 12 Jul 2012)

when you're desperate, you do more stupid things... This is more like a spoof music video than a real one.

posted on 25 Sep 2012, 21:57 1

9. Yummy (Posts: 117; Member since: 28 Mar 2012)

They are all Vice Presidents lol

posted on 25 Sep 2012, 22:39

10. CWBAlfredo (Posts: 28; Member since: 26 Apr 2012)

Haha I just couldn't help but laugh. They sure know how to play the court jester. I loved the line "our updated sdk is really cool".

posted on 25 Sep 2012, 23:46

12. zibbyzib2000 (Posts: 221; Member since: 18 Nov 2010)

Still a better singer than me :'(

posted on 26 Sep 2012, 00:59

14. yajia1 (Posts: 151; Member since: 22 Aug 2012)

The eff did i just watch!? Hahaha.

posted on 26 Sep 2012, 01:05 2

15. marceldy (Posts: 18; Member since: 21 Sep 2012)

this is aint that bad ! its kind of funny, very geeky..... makes me kind of want to be a dev ;(

posted on 26 Sep 2012, 01:28

16. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

If it's a joke, I'm chuckling.

If it's not a joke...I'm weeping for the death of the company.

But at least they didn't tear up a jetliner when they got drunk this time.

posted on 27 Sep 2012, 13:29

17. hltechie (unregistered)


posted on 01 Oct 2012, 04:49

18. cheeseaddict (Posts: 49; Member since: 05 Sep 2012)

what's with all the haters' comments out there. of course when your down you need to do all of your best to go up again. at least RIM is trying to do it in a fair way. I admire this company because they really mean what they say and not just giving up all the way.

Want to comment? Please login or register.

Latest stories