Porsche detects shift in China to Android from iOS

Porsche detects shift in China to Android from iOS
Considering the price of the Apple iPhone 11 Pro ($999 and up) and the iPhone 11 Pro Max ($1,099 and up), it might not come as a surprise that 91% of Porsche owners in the U.S. are also iPhone owners. That information comes from Klaus Zellmer, the President, and CEO of Porsche North America. Zellmer made this revelation as he appeared on stage doing an interview at Automobility LA 2019.

In a video posted by 9to5Mac (via ZDNet), Zellmer pointed out that while a large number of Porsche owners in China are also iPhone owners (80%), 40% of them said that their next device will be powered by Android. Perhaps one reason why half of Porsche-owning iPhone users in China plan to switch has to do with 5G. While Android phones compatible with the next generation of wireless connectivity are available now in China, 5G iPhone models won't be offered until next September at the earliest.

Another reason to switch might have something to do with the foldable form factor. Samsung's second foldable phone, the W20 5G, is similar to the Galaxy Fold and it will be released next month, but only for Chinese consumers. Unlike the Galaxy Fold, it has squared-off corners; when closed, the two sides come together and leave a much smaller gap than seen with the Galaxy Fold. It also sports the Snapdragon 855+ with a GPU that offers a 15% hike in performance. Everything else is the same as found in Samsung's first foldable except for the battery which is a bit smaller at 4235mAh (compared to the 4380mAh battery found in the Galaxy Fold). And the Huawei Mate X recently launched in China at a price equivalent to $2,425. We're not saying that you have to be able to afford a Porsche to buy the Mate X in China, but it surely helps.

We also can't rule out the amazing patriotism seen among Chinese consumers that allowed Huawei to control over 42% of the smartphone market in the country during the third quarter. While Huawei saw its shipments in China soar 66% year-over-year, deliveries of iPhone units in the same country declined 28% from July through September. Many consumers in the country believe that Huawei is being being picked on unfairly by the U.S.


While Zellmer has pointed out that Porsche has focused on iOS compatibility, and in the U.S. that makes sense. With the huge shift coming in the Chinese market, the executive says, "...there's a lot of movement in the market and obviously you have to do what customers do and that's why Android will be a solution going forward."

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12 Comments

4. tbreezy

Posts: 165; Member since: Aug 11, 2019

The 5G availability in Android is probably the key thing that has them thinking of shifting. Would love to see this statistic in a year’s time though. Many of them may be thinking of shifting but many might not end up doing it if they have invested heavily in iOS. Also, the last time I was in a Porsche I remember that PCM only supported Apple CarPlay, I am guessing the updated version supports Android Auto to?

6. sgodsell

Posts: 7572; Member since: Mar 16, 2013

Alan why not tell the actually truth. Apple didn't even make the top 5 smartphone OEMs in China last quarter. The two largest countries in the world population wise are Android, and have been Android for many years. It's just that Apple continues to see massive declines in China. In India Apple doesn't even have 1% sales in that country. Even though Apple has increased manufacturing in India. Apple has no chance over there, period. People are not sucked into iMessage or FaceTime, or have bought into Apple and it's ecosystem.

7. tbreezy

Posts: 165; Member since: Aug 11, 2019

With Apple being focused on higher end devices it makes sense that they are losing the market share battle, while they win the Profit share battle by huge margins. Companies like Porsche probably also still find that Apple users still make up most of their user base and are worth more to them. Luxury brands don’t care about market share, they care about which people spend the most money, quality over quantity.

8. Vokilam

Posts: 1368; Member since: Mar 15, 2018

Sdgodsel You just described android perfectly. Their ASP is sub $250 phones where Apple doesn’t cater to. I want to see how you would describe 1st world countries where Apple (one company) is taking at least 3rd of the market if not almost half against hundreds of android manufacturers.

10. sgodsell

Posts: 7572; Member since: Mar 16, 2013

1st world offer contracts. Most 3rd world smartphone markets, people have to purchase the smartphones outright. There is no contracts. That is where places in North American, Japan, and some other countries offer contract prices, which are broke out over a period of time. Apple can't or basically doesn't compete when there is no contracts.

11. Vokilam

Posts: 1368; Member since: Mar 15, 2018

Then why doesn’t Samsung or any other fine android manufacturers hold $700+ ASP in areas with contract/installment availability? Aren’t they miles better than trashy iPhones? You’re really are one sided aren’t you?

12. tbreezy

Posts: 165; Member since: Aug 11, 2019

Haha! Exactly! People who buy at the higher end simply do not see the value in Androids at all and also let’s be clear, the top selling Androids are ALL mid to low end, this article proved that long ago, the only flagship listed in the table from the source is the iPhone XS Max, not a single Android flagship made the top 10.

13. tbreezy

Posts: 165; Member since: Aug 11, 2019

Lol, I see my link to the CNET article was removed, here is the PhoneArena article that covered it, if you open the source of the article you will see that the only flagship device there is the iPhone XS Max, not a single Android flagship sells well:https://www.phonearena.com/news/apple-iphone-​xr-best-selling-smartphone-h1-2019_id118738

9. Alan01

Posts: 642; Member since: Mar 21, 2012

Apple was number five in China during the third quarter according to Canalys. It shipped 5.1 million units in the country, well behind the 8.8 million delivered by #4 Xiaomi. Regards, Alan

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