Phablet sales expected to reach 150 million in the next five years, Windows gear to get in the mix

Phablet sales expected to reach 150 million in the next five years, Windows gear to get in the mix
Transparency Market Research just published its "Phablets and Superphones Market - Global Industry Analysis, Size, Share, Growth and Forecast, 2012 - 2018" report, and it is a doozy for CEO Tim Cook, who yesterday said there are too many tradeoffs with big-screen phones for Apple to pursue this market immediately.

The research firm concludes that the total market for "superphones and phablets" will reach the astounding 825 million units by 2018, making it a $116 billion industry. "Phablet" they define as any handset with screen size 5-7", and 1 GHz or faster processor, so we guess "superphone" is anything fast enough with a screen 4.99" and below.

Phablets are expected to grow as a percentage of total, from 12% now, to 30% in 2018, but we are most interested in this nugget of info the research firm is sharing: "The market for Windows based phablets is expected to grow at a significant rate, with an expected CAGR of 58.8% from 2012 to 2018, which can be primarily attributed to the introduction of new Windows based phablets by manufacturers such as Nokia, HTC, Sony, and ZTE among others."

Wait, what now? Granted, we've already heard that Nokia is prepping a big-screen Lumia of sorts, and HTC has its Windows Phone line, too, but Sony? In any case, five years is a long time to make any final predictions in the breakneck world of mobile.

source: TMR



1. FlushGordon unregistered

Uhm...5 inchers aren't phablets (well at least in my own standards) The yardstick should be 5.5 " +++ since Samsung started this trend

7. g2a5b0e unregistered

Samsung technically didn't start it. Dell started it with the 5" Streak back in 2010. But, it's safe to say Samsung popularized it, so wouldn't you start with the 5.3" original Note?

10. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

im glad you said before me becauswe the Dell Streak really did start the "Large Smartphone" craze. the problem Dell and AT&T had was the lack of marketing. as far as the article is concerned, It will be interesting to see who will make phablets over the next 5 years. hopefully, they'll handle the demand of a stronger battery and more RAM. The Dell Streak started it all, the Galaxy Note made it popular, but who can keep this craze going?? id be surprised if Apple and Nokia didnt get make a model larger than their normal 4" - 4.5" phones

2. akki20892

Posts: 3902; Member since: Feb 04, 2013

No phablet for me, just need perfect size smartphone 4.5".

8. MistB

Posts: 581; Member since: Jul 07, 2012

4.5 inches really is a bit on the small side, fine you like that size but I welcome larger screened handsets and the minimum for me is around Optimus G Pro/Note 2 size but I do use my lumia 920 from time to time, Nokia are also jumping the 5 inch plus bandwagon. And yeah, 5.3 onwards to just below 7 inches is phablet, the smallest tablets are around 7 inches. Phablets will or should carry far more horsepower and battery than a handset around the 4-5 inch mark.

11. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

Im glad you mentioned horwepower and battery of these "phablets."


Posts: 27; Member since: Apr 13, 2011

5 to 7 inches ?

4. Whateverman

Posts: 3295; Member since: May 17, 2009

A 5.5 inch phone with WP8 would be gorgeous. Still not a huge fan but I think it would turn heads.

5. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

Yeah, for me 5" would be considered as phablet. below that would be a standard phone, 4.7 I guess or 4.5"..

6. InspectorGadget80 unregistered

Stop calling 5" screens phablets. Plus theres not too many manufacturers support windows

9. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

12. Myrith

Posts: 57; Member since: Feb 17, 2012

Once you go bigger, you can't go back. :D (That's what she said.) I'm actually curious if most people who say X size is too large have actually tried it and given it a fair chance - as in, try it as their main phone for at least a day.

13. snowgator

Posts: 3621; Member since: Jan 19, 2011

Hey, another analysis for 5 years out in an industry in which things change basically quarter to quarter. No biggie. Guesses welcome.

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