Pandora hits 200 million U.S. listeners; Apple waiting in the wings

Pandora hits 200 million U.S. listeners; Apple waiting in the wings
With Apple apparently in the wings, getting ready to launch a streaming music service that has been dubbed "iRadio" by the media, Pandora has announced that it now has 200 million listeners in the U.S. That is double the 100 million that had signed up with Pandora by July 2011. Pandora, which is now a public company, spun its first record (yes, we know it's digital, we're just using a phrase) in the summer of 2005. Now, on an average day, over 200 million songs are streamed before 10am.

Over 25 billion thumbs up and thumbs down have been posted by Pandora users and last month alone, over 100,000 unique artists were heard over the service, with more than 1 million different songs played adding up to 1.49 billion hours of music. In addition, 70% of Pandora's listeners have downloaded its mobile app and the company says that 1 out of every 3 smartphone users listen to Pandora each month.

Licensing issues have limited Pandora's reach to the U.S., Australia, and New Zealand with the company providing streaming music only in a radio style, with no music downloads. This is where Apple's rumored service could differ from Pandora with users of iRadio possibly given the opportunity to purchase songs they hear from iTunes. This extra revenue stream could allow Apple to convince the labels to let them pay as low as 6 cents for each 100 songs streamed. Currently, Pandora pays 12 cents per 100 songs, the rate that is established by the Copyright Royalty Board for a web radio station.

While desktop users get Pandora for free, mobile users get up to 40 hours of music free with ads on the service. You can get rid of the ads and expand use beyond the 40 hours monthly cap by paying a $3.99 monthly fee. Pandora's stock closed Tuesday at $12.91, up 3 cents on the day. It has traded as low as $7.08 and as high as $14.70 over the last 52 weeks.
 
source: Bloomberg via Pocketlint

FEATURED VIDEO

7 Comments

1. ThePro

Posts: 26; Member since: Nov 03, 2012

There isn't an hour limit on the mobile apps anymore.

2. gmracer1

Posts: 646; Member since: Dec 28, 2012

*coughSPOTIFYcough*

3. papss unregistered

Pandora is my favorite service.. I loved it on android and really love it on WP being ad free.

4. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

If I was pandora I would demand the same rates apple is supposedly getting.

5. KParks23

Posts: 733; Member since: Oct 13, 2010

Pandora sucks.. There is a damn 1min commercial after every song and a ad telling u to upgrade every 30 seconds

6. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Slacker is the best all around solution, but people are cheap bastards and Pandora is free. I spend $35 a month just on music app subscriptions WORTH EVERY PENNY. And I've tried pretty much all the US market music services, pandora is pretty bad....

7. TheMan

Posts: 494; Member since: Sep 21, 2012

Two hundred million?! I'm sure that's an overstatement of reality. That's a 65% (give or take) adoption rate for the entire country including folks who'd never consider opening an account. I stopped listening to Pandora about 4-5 years ago because I wanted more control (it's also why I don't do Apple)

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.