Opinion: With the HTC 10, HTC kind of revives its old "Quietly Brilliant" tagline

This article may contain personal views and opinion from the author.

In case you did not know, HTC killed off its popular "Quietly Brilliant" slogan back in 2013, as it wanted to "be louder" and freshen up its brand image. 

With the HTC 10, however, the "Quietly Brilliant" slogan is sort of making a comeback. No, HTC is not resurrecting it; it's just that its recent flagship phone perfectly falls in line with that tagline.

It's not flashy, it does not come with a host of questionable and not so useful features, it does not try to win us over with gimmicks or anything of the sort. On the contrary, the solid HTC 10 feels like an excellent phone with great all-around experience.

Quietly brilliant.  

Do you think this is true? Did HTC do the right thing by making a product that simply delivers on all fronts, and doesn't employ flashy techniques of questionable usefulness to attract buyers?

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  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32GB + microSDXC
  • Battery 3000 mAh(27h 3G talk time)



1. der_damo

Posts: 213; Member since: Sep 16, 2014

HTC 10 articles are exploding.

2. seret6

Posts: 279; Member since: Aug 14, 2013

Htc is obviously paying phonearena to praise htc 10, last breaths of a failing company

4. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Wow, so that's Apple and HTC that pay off everyone, I guess Samsung are the only "clean" company according to most people here?* *despite previously cheating in benchmarks obviously, let's forget that...

6. ibend

Posts: 6747; Member since: Sep 30, 2014

samsung cheating benchmark?? well, thats explain why S7 have terrible battery bench result in this site..

8. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Well technically HTC were cheating too, but it makes me laugh that most users of this site agree wholeheartedly it when it praises their favourite brand (mainly Samsung) but any other view or opinion is obviously lies, wrong, paid off etc... http://bgr.com/2013/11/27/samsung-benchmark-cheating-banned-htc/

9. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Just like Apple did:http://www.theregister.co.uk/2003/06/24/apple_accused_of_cheating_over/ Inb4 called fandroid, apple hater etc.

32. llbird

Posts: 4; Member since: Apr 18, 2016

I just watched 2 You tube videos the HTC 10 verses the Samsung G7,they both agreed the 10 has better camera,screen,& a few more options that rated higher than the G7. Way to go HTC.

41. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

Jimrod, you've been trying too hard to make Samsung fans look bad. Just beat it, man. You won't get anywhere with that.

49. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Many of the Samsung fans here do it all by themselves dude. No help required.

51. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

Because you're bashing them, so they too respond by defending Samsung.

55. CoryMeetsWorld

Posts: 170; Member since: Oct 17, 2014

No. It's because Samsung fans are stupid rude trolls and insufferable twats. Just like you.

20. maherk

Posts: 7056; Member since: Feb 10, 2012

Funny thing, that almost all my comments I posted yesterday stating that while the 10 is a solid device, but still doesn't match the S7, all of them are gone now. Something is really fishy in here.

30. ishaqthkr

Posts: 159; Member since: Mar 26, 2015

Is it? Hahaha!. I'll agree. S7 and S7 edge are still kings.

57. CoryMeetsWorld

Posts: 170; Member since: Oct 17, 2014

The only thing the S7 and S7 Edge are kings of is the Kings of utter gah-bage. They are ugly. They have a terrible design. Terrible software.

56. CoryMeetsWorld

Posts: 170; Member since: Oct 17, 2014

You are a lying twat.

29. amats69

Posts: 1527; Member since: Nov 12, 2012

As far as ive known. Samsung is the one who hire students just to release a review praising the Samsung Galaxy and malign the HTC One. a pathetic move from a giant company.

33. llbird

Posts: 4; Member since: Apr 18, 2016

I agree it is pathetic.

43. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

That doesn't mean Samsung is hindering HTC's sales.

48. kabhijeet.16

Posts: 895; Member since: Dec 05, 2012

Phone arena is referred by very few people in the world. May be only few thousands.. HTC doesn't need to invest in such useless place where it can't get any publicity. If they want to pay for advertising, they may publish on TV or newspapers which is far more accessible to general public.

52. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

PhoneArena is a US website. So, PA's reviews have an impact in the US smartphone market.

3. w1000i

Posts: 251; Member since: Jul 22, 2015

My HTC m7 did his duty will. Waiting for THE 10 and my plan to keep it at least 4 years ( overhauling could be required :)

12. sniper1087

Posts: 537; Member since: Dec 31, 2011

nice my friend the M7 was a great device and I am glad to see some people still hold up to older phones, considering I see people change phones often is glad to see some people holding onto the older models and use them as much as possible.

17. sintruder

Posts: 162; Member since: Aug 30, 2012

I still have the m7 as well, almost 3 years now but not a single problem. One thing I've noticed is that the battery hasn't depreciated one bit! it lasts almost the same as it used to when I first got it.

36. marorun

Posts: 5029; Member since: Mar 30, 2015

My wife using my old M9 but i stil have the M8 and M7 and they all in great working order ( a few dent in the M7 as i droped it several time lol ) I usually sell all my old device but the HTC one i keep as backup.

44. belovedson

Posts: 1061; Member since: Nov 30, 2010

my m7 charging port burnt out for no reason. the m9 also had charging issues. htc generally has crappy charging ports. I have no understanding why as it looks the same as every other phone

5. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

The HTC 10 is...well...it's,Quietly brilliant.

7. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Gotta love that premium build. Your move Samsung?

34. llbird

Posts: 4; Member since: Apr 18, 2016

Said perfectly, I just can't understand why anyone would want to spend over $700. for glass and for it to always have finger prints etc. Like I said above the 10 beats the 7 in the You tube videos there's tons of them people can watch.

47. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

Are you aware than metal build obstructs wireless charging? That's why Samsung used glass.

58. CoryMeetsWorld

Posts: 170; Member since: Oct 17, 2014

Are you aware that wireless charging is trash? And the only reason Samsung uses glass is because Apple did. Making the phone with a glass back is pathetically stupid. But stupid sums up Samsung. Stupid products for stupid gah-bage people.

* Some comments have been hidden, because they don't meet the discussions rules.

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