J.D. Power says one company provides the best 'Wireless Purchase' experience in the states
Consumer rating giant J.D. Power and Associates has released the results of its latest U.S. Wireless Purchase Experience Study. J.D. Power looked at a number of different things including in-store phone reps, websites and pricing. So which full-service carrier in the U.S. provides the best experience when it comes to hooking you up with a smartphone and data plan? According to J.D. Power, T-Mobile scored the highest for overall experience with a score of 854 (on a 1,000 point scale), with the results coming in ahead of the industry average.
Not only did T-Mobile win this award for the fourth time (and three years in a row), its pre-paid unit, Metro by T-Mobile, won its category for the third time. T-Mobile was going up against the other three major stateside wireless providers like AT&T, Verizon and Sprint. The competition for Metro by T-Mobile included Boost Mobile, Cricket and Virgin Mobile. Ironically, both Boost and Virgin are owned by T-Mobile's proposed merger partner Sprint, which is one of the reasons why some organizations, unions, and regulators are opposed to T-Mobile hooking up with Sprint.
"Our retail and care teams are simply the best in the business – we’re tops in Customer Care and now Purchase Experience, too. All that winning takes an incredibly driven and talented team, working together to keep our customers the happiest in wireless like it’s their job – because it is! And they’re fantastic at it!"-John Legere, CEO, T-Mobile
Among full-service carriers, AT&T finished second in the study with 846 points. Verizon finished third (837 points) with Sprint (815 points) bringing up the rear. For non-contract carriers, Cricket's score of 851 put it right behind Metro by T-Mobile. Virgin Mobile was third, with Boost was last; the pair scored 848 and 832 points respectively. Consumer Cellular won the non-contract value division with a tally of 873.
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