Consumer rating giant J.D. Power and Associates has released the results of its latest U.S. Wireless Purchase Experience Study. J.D. Power looked at a number of different things including in-store phone reps, websites and pricing. So which full-service carrier in the U.S. provides the best experience when it comes to hooking you up with a smartphone and data plan? According to J.D. Power, T-Mobile scored the highest for overall experience with a score of 854 (on a 1,000 point scale), with the results coming in ahead of the industry average.
Not only did T-Mobile win this award for the fourth time (and three years in a row), its pre-paid unit, Metro by T-Mobile, won its category for the third time. T-Mobile was going up against the other three major stateside wireless providers like AT&T, Verizon and Sprint. The competition for Metro by T-Mobile included Boost Mobile, Cricket and Virgin Mobile. Ironically, both Boost and Virgin are owned by T-Mobile's proposed merger partner Sprint, which is one of the reasons why some organizations, unions, and regulators are opposed to T-Mobile hooking up with Sprint.
Among full-service carriers, AT&T finished second in the study with 846 points. Verizon finished third (837 points) with Sprint (815 points) bringing up the rear. For non-contract carriers, Cricket's score of 851 put it right behind Metro by T-Mobile. Virgin Mobile was third, with Boost was last; the pair scored 848 and 832 points respectively. Consumer Cellular won the non-contract value division with a tally of 873.