Nokia planning to differentiate Lumia models for U.S. carriers in its comeback bid

Nokia planning to differentiate Lumia models for U.S. carriers in its comeback bid
Nokia shipped 600,000 devices in North America in Q1, and while that number is a 50% decrease from the previous year, it’s also the first statistical glimmer of hope in Nokia’s turn around, as North America was the only region to show a quarter-over-quarter increase from Q4 last year. Now Nokia hopes to build on that trend, with upcoming releases for all of the major U.S. carriers coming later this year. The key to that success? Product differentiation, according to Chris Weber, the head of Nokia’s North American unit.

Weber says that Nokia wants to offer major U.S. and Canadian retailers a “unique proposition” – that is, a unique phone for each carrier – so that carriers can demonstrate devices that stand out from the iPhone or various Android models. Of course that form of differentiation is exactly what Android has long offered the carriers, who actively encourage Android OEMs to continue to create ever more unique variants of Android that will help them stand out from the pack.

Presumably Nokia will have to do much of this differentiation with hardware, since Microsoft has largely locked down the operating system to ensure a consistent experience. As a result, software differences between Windows Phone devices tends to be restricted to a couple of preinstalled apps, or a unique weather app, or similarly minor changes to the user experience.
But hardware can be important – how often do you head users who don’t like Apple’s mobile operating system complement the iPhone’s build quality? If Nokia can offer similarly compelling hardware, they may be able to present themselves as a premium device that is “Appleish” while running a different OS. Of course any such phones will likely launch alongside Windows Phone 8, so it’s also possible that greater carrier and OEM variability will be available in the next version of Microsoft’s mobile platform. We’ll be sure to keep our eyes peeled in the second half of 2012!

source: Bloomberg via WMPoweruser



1. mercorp

Posts: 1045; Member since: Jan 28, 2012

hmm... lumia 615,715,850? Playing the number game....

2. Birds

Posts: 1172; Member since: Nov 21, 2011

I just simply wish Nokia the best. Windows Phone could have possibly been their best route. If they would have went with android, they would have gotten lost in the flood of devices. I just hope Microsoft gives Nokia and extra leg or something. Microsoft should learn from Google and make a Nexus-like device but with Windows Phone and have Nokia be the hardware manufacturer.

12. destr0y3r

Posts: 33; Member since: Jun 12, 2012

If going with Android, Nokia will be killed dead by fragmentation, spyware, malware in it.

13. jlscott777

Posts: 45; Member since: Feb 10, 2012

I think integration with Windows 8 will be one of there best selling points, it would be really nice if I could simply log onto my home or work network and directly connect to my desktop or laptop without using some restrictive third party app.

3. Jyakotu

Posts: 868; Member since: Dec 12, 2008

Nokia definitely has the right idea and I hope one of their WP devices comes to Sprint in the near future because I am kind of tired of Android at the moment. Most Android hardware is starting to look the same, save for the Sony devices, and most of the time, updates are an issue. I agree with Birds, in that, Microsoft should create a flagship Windows Phone that offers the pure WP experience and have Nokia manufacture the hardware. Honestly, I couldn't see Nokia being successful with Android because they'd have to catch up to the likes of Samsung, HTC, LG, and Sony, not to mention the other OEMs out there. I'm rooting for Nokia and Windows Phone.

4. -box-

Posts: 3991; Member since: Jan 04, 2012

600k Lumia 710s then, as the 900 didn't sell before Q2. Good job, Nokia

6. -box-

Posts: 3991; Member since: Jan 04, 2012

And a smattering of Symbians as well

5. AndrewRamirez

Posts: 26; Member since: Apr 24, 2012

If it wasn't for the "limitations" of Windows Phone OS, I'd already chose this... but sadly, those little but important features are found on Android.. :( [ex. Bluetooth File Transfer, External Storage, etc.] Windows Phone is a powerful and unique OS, no doubt about that, but hopefully, these small features of being a "smartphone" will be added in the next major release of WP, Windows Phone 8, a.k.a Apollo, or at least on the upcoming feature pack update on the current WP7.5 smartphones which wouldn't be included in the next major update. :)

7. Anthony_Gonzalves

Posts: 46; Member since: May 11, 2012

Those phones in the above pic look awsome....why did nokia kept those devices as concept, although lumia 900 design is good too but i liked this one. Hopefully nokia will make this phone with apollo 720p screen and dual core s4 chips. :)

8. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

Hmm sounds like a winners plan. Nokia is already making a special Windows 8 smart phone for the Verizon network. Who knows maybe AT & T will keep the lumia 900 body but upgraded with Windows phone 8 electronics inside it with a High def screen. Sprint says they will give Windows phone 8 a try.T-Mobile already has windows smart phone but could use a unique Windows smart phone only they have. I like Nokia and Windows smart phone is my favorite but I wish Nokia had made at least one really good Android smart phone to sell to the public to help them sell more smart phones to financially stay in the black so they could make more great windows smart phones. Everybody knows a Lumia 900 body with the electronics inside it to be running Android Ice cream sandwich would out sell a Samsung galaxy 3 in the market place oh well that life it does not always go the way you want.

9. skymitch89

Posts: 1453; Member since: Nov 05, 2010

They can differentiate their Lumia models for US by doing the following: Making a Blue/Electric Blue for At&t A Hot Pink/Magenta for T-Mobile Red for Verizon (if it were ever to come to Verizon) Golden Yellow/Orange Yellow for Sprint (if it were ever to come to Sprint).

10. Stoli89

Posts: 333; Member since: Jun 28, 2010

Lumia devices bringing Apollo (WP8) + PureView + Rich Recording + Nokia Apps (e.g. Maps) + FM Transmitter...that would seal the deal for me.

11. Samsomesh

Posts: 195; Member since: Jun 11, 2012

Nokia can catch up with Android and for this they are on the right track.. But i hope nokia should also work on meego/maemo.. Like n9 is just awesome!..

14. cityeighteen

Posts: 40; Member since: Mar 28, 2012

Well I'm planning to switch to a SIM-only plan with StraightTalk, so I hope Nokia sets up an online shop where they sell all of these phones unlocked and without carrier branding.

15. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

I hope carriers don't feel lazy to sell Windows Phone.

16. tward291

Posts: 559; Member since: Feb 14, 2012

come on tmobile lets get some nokia tech

17. tigermcm

Posts: 861; Member since: Sep 02, 2009

do we have to wait till june 20th to know what new nokia's will go to which carrier? Im praying very hard that along with wp8 announcements somewhere in all the excitement a sprint bound sp8 is announced

18. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

I'm a recent WP convert from Android. I'm surprised that it is not more popular. The interface unlike Android, Blackberry, and to a lesser extent iOS is virtually frustration free.

19. mafiaprinc3

Posts: 585; Member since: May 07, 2012

hope wp8 offers bluetooth file transfer(music,vids,pics,etc),mass storage mode and expandable memory,these are realy a deal breaker for me. i really like wp interface,its clean and fluid and different from android or ios

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