Nokia X2 commercial highlights fast lane in a sort of super-stunt fashion

Nokia X2 commercial highlights fast lane in a sort of super-stunt fashion
What do you do when you know the light at the end of the tunnel is a train? In the Nokia X series of devices, do some promotion work.

The Nokia X2 was only introduced a month ago, and we know that it basically has no future. Still, you need to get the word out and make room in the warehouses, so put together a marketing campaign and extol the virtues of this Android based smartphone.

The distinctive feature of the Nokia X series is “Fast Lane,” which allows for an efficient ability to see all the recent notifications and recent app activity on the device. Given the last ad campaign designed to show off this and other features, we were hoping to see something a bit more practical that folks could relate with.

So, Nokia took over part of a city block in Vancouver, British Columbia, Canada, fitted some folks with some faux wings, and had them jump off a building, with some rad surfing music in the background. Makes sense, right?

Props for using real stunt people flying along a cable wire for flying effects in lieu of CGI, but we are not sure that it sufficiently highlights what will appeal to people that are on a budget and do not want to have to worry about what they are buying with their hard earned $130. Price-wise, the Nokia X2 is a solid competitor to the Motorola Moto E, but comparing commercials below, which one makes the best case?


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16 Comments

1. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Who could recommend this with a straight face honestly. Moto E has a little more going for it in way of not being abandoned by its foster parents which is a familiar trait with WP, burning bridges. Always smoke on their horizon dang.

7. hemedans

Posts: 761; Member since: Jun 01, 2013

this phone is good for those who like to play with their smartphone, you can root it very easy just single click and install custom rom. and good news cyanogen 11 have already been ported in this device so you can enjoy kitkat. this phone also is rich in specification compare to moto e like 1.clear black display 2. front camera 3.flash many people will buy these devices and in some part of the world they ship with custom rom preinstalled (lewa)

9. sgodsell

Posts: 7519; Member since: Mar 16, 2013

There are better hacking phones out there then the Nokia X. How could anyone recommend a lowest of the low dual core 1ghz cortex-A5 CPU for hacking with only 512mb of ram. Please almost anything is better then that junk. I can't believe you list clear black display as a plus when the display is still a low resolution 800x480 with no gorilla glass at all. Even the moto e has a qHD display 960x540 with gorilla glass 3 and its water and dust resistant. As far as the front camera and flash they are not on the X or X+. It still uses a 3mp camera. The front facing camera is on the XL and X2 as well as a led flash. At least you get a full ecosystem with the moto e and if you decide you want to hack the option is still there with its SD 200 CPU and 1gb of ram. Really and truly its not even worth it for hacking. Look Microsoft has stated that they are killing off the Nokia X platform. So why buy it in the first place. Its just a waste of money.

10. hemedans

Posts: 761; Member since: Jun 01, 2013

read article its about x2 and not x. x2 have sd200 and 1gig of ram for about 135usd. good thing about nokia when they said price is usd135 they mean it worldwide compare to motorola. in my country 16gb moto g is very expensive (about 300usd) and moto e is no where to be seen. but you can get nokia cheaper than normal price.

11. AfterShock

Posts: 4147; Member since: Nov 02, 2012

So its being flogged/sold in semi obscure/ hard to reach markets? It's still terminal.

15. hemedans

Posts: 761; Member since: Jun 01, 2013

hard to reach for others, not for nokia

13. Liveitup

Posts: 1798; Member since: Jan 07, 2014

You mean like how Google bought Motorola for its patents then sold it to Lenovo.

14. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Moto E has a little more going for it in way of not being abandoned by its foster parents which is a familiar trait with WP?, thats is simply talking nonsense, explain yourself and stop bashing WP.

16. AfterShock

Posts: 4147; Member since: Nov 02, 2012

WM,WP7,Kin,Zune. Fastest growing debris field.

2. sgodsell

Posts: 7519; Member since: Mar 16, 2013

Since Microsoft has stated that they are killing off Nokia X/X2, then what idiot would buy one now.

4. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Actually I think a better question is, since Nokia no longer owns anything related to the X2, this means that MS is doing this. And why would they do this since they are killing it?

5. T.Law

Posts: 423; Member since: May 10, 2014

To fool people into buying their crap. As simple as this. What did you expected from MS?

3. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Ya know Nokia, if we want a phone with all the apps plus a WP8 style interface, we can just install such a launcher, no need for your phone.

6. LikeMyself

Posts: 631; Member since: Sep 23, 2013

Nokia is Microsoft! Nokia as a phone maker name is irrelevant now! It's Nokia by Microsoft! Laughing at the ones who bought a Lumia just because of Nokia brand!

8. alumoyo

Posts: 392; Member since: Aug 26, 2013

Tiny observation - but I just keep noticing it with all the Nokia X2 publicity pics and videos. You NEVER see whatsapp - never ever. Its strange coz I remember Nokia struck a special deal with whatsapp so that they could get it on Asha phones and low end devices like the 206 and 301. It was THAT IMPORTANT to them once upon a time, but now they act like whatsapp doesn't exist. Its been confirmed now as the worlds most used instant messaging app outside of China. Did they have a disagreement or something? Or is it Microsoft trying to deny any publicity to Skype's competitor. When you read forums and blog posts, you will see that whatsapp has had some issues when trying to use it on the Nokia X - users have to resort to all sorts of tricks to make it work properly. So WHATS GOING ON?

12. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

Folks I Read in an internet web site that the Nokia/Microsoft X2 is a Microsoft experiment but later Microsoft decided to discontinue the Nokia X, X+ and the XL but made no mention at all of the X2 which was to replace all 3 previous X phones. This Advertisement PUSH of the Microsoft X2 confirms the X2 is not dead. Microsoft is a devices and Services company. A good devices and services company has something to sell to a large range of Customers even Android customers which the X2 was designed to reach so Microsoft could sell it's services through it like "Xbox games, MS Office, Video, Music, Skipe, ECT. Microsoft will not make many Android smart phones but may keep the X2 forked Android smart phone alive to have a small foot hold in the Android smart phone world which is a smart move because Android smart phones are selling better than Windows smart phones.

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