Nokia Lumia 525 already priced near $100 in China, cheaper than the Nokia Lumia 520

Nokia Lumia 525 already priced near $100 in China, cheaper than the Nokia Lumia 520
The entry-level Nokia Lumia 520 has been replaced in certain markets by the new Nokia Lumia 525. The difference? The latter model has 1GB of RAM, twice the 512MB of RAM inside the Lumia 520. With over 30% of the Windows Phone models in use globally either a Nokia Lumia 520 or the T-Mobile branded Nokia Lumia 521, it is expected that the Lumia 525 will also start picking up market share. After all, with 1GB of RAM, the phone can handle the latest apps available in the Windows Phone Store.

In China, the price of the Nokia Lumia 525 has been dropping precipitously. From a launch price of ¥ 999 ($165 USD), which was ¥ 300 lower than the ¥ 1299 ($214 USD) launch price for the Nokia Lumia 520, the new Nokia Lumia 525 is now only ¥ 629 ($103 USD) from TMall. At Amazon, the price has declined to ¥ 688 ($113 USD).

So already, the Nokia Lumia 525 has become, at least in China, an amazing value. It is this perceived value, with all of the pre-loaded apps that buyers of the entry-level Lumia models receive, that make these phones as popular as they are. While the Lumia 525 has yet to be announced for the U.S., a low price in the $100 area would surely make a device a hot ticket in the states.

Meanwhile, the 6 inch Nokia Lumia 1320 is now available from TMall for ¥ 2199 ($362 USD) after being officially priced at ¥ 2499 ($412 USD). For those interested in the phablet, keep in mind that it is far from offering the high-end specs seen with the Nokia Lumia 1520 phablet.


source: TMall (1), (2), Amazon via NokiaPowerUser, WMPoweruser

Related phones

Lumia 525
  • Display 4.0 inches
    800 x 480 pixels
  • Camera 5 MP (Single camera)
    front
  • Hardware Qualcomm Snapdragon S4 Plus, 1GB RAM
  • Storage 8GB, microSDXC
  • Battery 1430 mAh
  • OS Windows Phone 8
Lumia 1320
  • Display 6.0 inches
    1280 x 720 pixels
  • Camera 5 MP (Single camera)
    0.3 MP VGA front
  • Hardware Qualcomm Snapdragon S4, 1GB RAM
  • Storage 8GB, microSDXC
  • Battery 3400 mAh
  • OS Windows Phone 8

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless