Nokia Lumia 520/521 now make up 30% of Windows Phones used worldwide

Nokia Lumia 520/521 now make up 30% of Windows Phones used worldwide
Alan Mendelevich's AdDuplex is a mobile ad platform concentrating in Windows Phone. As such, we always get a heavy flow of Windows Phone data from his Twitter account. According to the latest information, the entry level Lumia twins, the Nokia Lumia 520 and the T-Mobile branded Nokia Lumia 521, together make up a whopping 30% of the Windows Phone handsets used around the globe.

Perhaps revealing that people would rather buy value, even in the U.S., the Nokia Lumia 520 has replaced the Nokia Lumia 920 as the second most used Windows Phone in the states. And that has led both the Lumia 520 and Lumia 521 to control more than 30% of the Windows Phone market in the U.S.

And yes, the sales of the entry level models are taking away from purchases of high-end devices like the Nokia Lumia 1520. Despite the high-end specs and that dynamite 6 inch screen, the flagship model is only number 16 on the Windows Phone charts, based on the data mined by AdDuplex. The Nokia Lumia 1020, with its 41MP PureView snapper, is number 11. Both account for less than 3% of Windows Phone usage globally.

As for the future of the Nokia Lumia 520/521in the states, the Finnish OEM has just launched the Nokia Lumia 525 with mostly the same specs as the twins, but with double the RAM (1GB). This allows the phone to run the latest apps and games from the Windows Phone Store. So far, Nokia has yet to announce any U.S. launch of the updated model.


source: @ailon via WMPoweruser

Related phones

Lumia 520
  • Display 4.0" 480 x 800 pixels
  • Camera 5 MP
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1000 MHz
  • Storage 8 GB + microSDXC
  • Battery 1430 mAh(9.6h 3G talk time)
Lumia 525
  • Display 4.0" 480 x 800 pixels
  • Camera 5 MP
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1000 MHz
  • Storage 8 GB + microSDXC
  • Battery 1430 mAh(10.6h 3G talk time)

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18 Comments

1. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

I'm surprised it's not higher. I got a 521 for $60 right before Christmas and it's a very capable phone for the price. I was going to get the Moto G but not at 3 times the cost. But sadly I find the higher end models like the 1520 not worth it. Left the At&t store unimpressed because the 521 was so good. Nokia better be careful.

2. mikelemon

Posts: 95; Member since: Nov 21, 2013

521 and 520 are identical except the 521 is slighty longer because of the logo. 521 is fot t mobile (crap coverage and crap LTE speeds). 520 is for AT&T.

6. tricky

Posts: 34; Member since: Dec 18, 2013

I know what you mean. I have the 521 it is a great phone for the price nothing can compare not even the moto g at such a low price point. But, at higher price points, mid-range to high end windows devices just don't compare to Android.

4. stucky

Posts: 1; Member since: Dec 28, 2013

Not surprised on over 30% market share. This is a fantastic little phone. I live in a hilly terrain area where even though 4g LTE is available through AT&T & Verizon it is spotty at best which means 2 or 3g most times. For this reason I swore I’d never do another high-end 2/yr smart phone deal again with any carrier bcz all the really expensive phones hardware simply can not utilize the networks full potential so you are throwing a huge amount of money away for high speed data connections you’ll never be able to use.. For $62 new, I decided to give AT&Ts Nokia 520 a try with their Go Phone Plan. The AT&T version of the Nokia 520, where I use it, revealed a slew of better hardware specs & faster speeds than T-Mobiles 521 hardware configuration. This included AT&T’s broader 4g HSPA bands 850, 900, 1700, 1900, & 2100 mhz where as the 521s was absent. Even though T-Mobile has some great no contract data plans that would allow you to tether or modem the 521 as a wireless hotspot to a laptop, the simple fact is that I can barely get 2g on their network so for now T-Mobile is pretty use-less for data in my area. On the other hand the AT&T version of the 520 has some great apps installed by both AT&T & Nokia. This phone does practically everything the highest end smart phones can for a fraction of the cost. The Nokia UI is seamless & easy to use with Windows phone 8. Unless you are an extreme gamer who insists on having the very latest high end games with the speed of a desk top computer in your hand, than do not get this 520. If on the other hand you want to surf the web fast, text, email, shoot great quality video & pics with a year’s free subscription to Nokia’s Music, Here Maps, AT&T Navigator, YP, ESPN, Weather Channel, MS Office, Mobile TV & more, than DO get the 520 with it’s micro SD card slot or for that matter the 525 (w/1gb of mem) when it gets released as there is no better value or bang for the buck $$ in smart phones Period !!. The windows phone 8 platform is super easy to use and fluidly very fast. Additionally there are a deluge of fantastic new light weight 2 in 1 ultra books tablets entering the market utilizing full blown windows 8.1 pro (not RT) enabling you to use all that legacy software from your earlier machines. Over-all, the MS operating system is superior with the MS Office suite being included in these little gems. The fact that the Nokia 520 allows you to use it so cheaply is not only awesome but a smart marketing move by juggernaut MS.. BTW considering you can do all this for nearly half the cost of iOS mobile hardware, it’s no wonder the MS giant is not only Alive, but about to go on a Rampage…

5. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Very, very well said❕❕

9. hafini_27

Posts: 949; Member since: Oct 31, 2013

Nicely said! I actually read everything, lol

7. faizan-sharif

Posts: 98; Member since: Jun 26, 2013

every one talking about $60 to $62 then whyin my country (KSA)lumia 520 costs $130?

8. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

Bitch please, it costs SG$200 in my country

10. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

The Nokia 520 was actually $40 on 12/20 in the US. I would buy one just to have as a media player/offline gps unit. http://slickdeals.net/permadeal/110214/amazon---prepaid-windows-8-smartphones-t-mobile-nokia-lumia-521-4-phone-55-att-nokia-lumia-520-4-gophone

14. fireblade

Posts: 717; Member since: Dec 27, 2013

It's $200 in my country. Maybe your country gets subsidy from Nokia.

11. Alex123

Posts: 241; Member since: Oct 17, 2012

It costs USD 140 in my country

12. Doakie

Posts: 2478; Member since: May 06, 2009

Wow. Sad. 30% of people who already are using a platform that doesn't have good Google service compatibility also use a small underpowered phone that isn't even able to run all the apps on the Marketplace. I owned a Windows Phone for a year and the lack of Google services was infuriating. The Moto G is the best bang for the buck in cheap wireless.

13. sri_tech

Posts: 188; Member since: May 21, 2013

Not everyone wants to get scroogled :P For the most people Lumia 520/521 is enough and you need to get a life.

19. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Exactly❕

16. mikelemon

Posts: 95; Member since: Nov 21, 2013

LOL good to be ignorant and say everyone needs to use google services. I use youtube and google sometimes but they are not the only services. I also use bing, outlook/live/Hotmail(don't care for gmail), Skydrive(intergrated with outlook), web word app(also intergrated with outlook), Skype(integrated with outlook) With windows phone you nearly have a full suite of services without the need for any google services.

17. henrik6504

Posts: 9; Member since: Aug 24, 2012

It seems that some here dont think you can own a Nokia Lumia 520 if you use Google services like G-mail etc..You can add a G-mail, Yahoo mail, Nokia mail and IBM Notes Traveller account "out of the box" to the built in feature for the e-mail in Windows Phone 8. And Google maps and other Google services like Google+ can you find in the Windows Phone 8 app store.

18. ahhxd717

Posts: 332; Member since: Dec 08, 2011

I'm not surprised, but this isn't a bad thing. As long as they're getting WP devices in users' hands theey can gain some more traction. I also actually see quite a few people with 920's come through my work and on my college campus.

21. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

Microsoft and Nokia no doubt gave the Lumia 525 more ram because of the coming update of taking Windows Phone 8 to Windows Phone 8.1 which will give Windows smart phone Owners some new features such as a notification center tile ECT plus now People will buy a low cost Windows smartphone that can run all of the Windows store apps. hmm I wish they could add a rear led flash for the 525 rear camera.

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