Nokia 3310 pre-orders going incredibly strong in the UK

Nokia 3310 pre-orders going incredibly strong in the UK
The unveiling of a rehashed version of one of the most popular feature phones of all time, the Nokia 3310, was a nice surprise not just for fans of the Finnish brand, but also to the whole mobile phone industry.

Even though there are still voices claiming the redesign and some of the improvements added by HMD make the modern Nokia 3310 an entirely different device, the feature phone seems to have attracted a huge mass of fans that want to buy it.

UK retailer Carphone Warehouse has already opened pre-registrations for the Nokia 3310, so people can pre-order the feature phone before stock arrives. More importantly, Andrew Wilson, UK director of buying at Carphone Warehouse claims the number of pre-orders for the Nokia 3310 is higher than of any other feature phone.


Research company Captify claims that interest in the Nokia brand spiked right after the MWC 2017 announcement, and searches fro Nokia jumped nearly 800 percent. Moreover, Captify noticed a rise in searches for carriers related to the Nokia 3310, which could suggest the intent to buy the feature phone.



However, analysts warn that the Nokia 3310 might not meet expectations in western markets because it only offers EDGE (2.5G) connectivity, a network that is not used any longer in countries like the United States.

Nokia 3310 will soon hit the shelves in many European countries for €49. Customers in U.S. will have to wait a while longer, as HMD Global ramps up production of Nokia 3310 models aimed at this market.

Related phones

3310
  • Display 2.4" 240 x 320 pixels
  • Camera 2 MP
  • Storage 0.016 GB + microSDHC
  • Battery 1200 mAh(22.1h talk time)

FEATURED VIDEO

18 Comments

1. kiko007

Posts: 7520; Member since: Feb 17, 2016

People love their throwbacks....except that yellow one.

3. iushnt

Posts: 3147; Member since: Feb 06, 2013

Hahaha

2. iushnt

Posts: 3147; Member since: Feb 06, 2013

Pointless phone!!

4. meanestgenius

Posts: 22426; Member since: May 28, 2014

Maybe to you, but not to those that want one.

11. iushnt

Posts: 3147; Member since: Feb 06, 2013

why would suddenly someone want this but not other feature phones which has been available in the market before this as well. Last year, I got a $40 feature phone during my travel which has the same functionality and features as this one. Why would nobody wanted those but this one. I see this being a marketing gimmick which is helping Nokia but overall it's a pointless phone because this is not the only feature phone currently available.

16. Jason2k13

Posts: 1469; Member since: Mar 28, 2013

If you know the history of the 3310, then you will know why.

18. meanestgenius

Posts: 22426; Member since: May 28, 2014

Battery life. Not everyone uses a smartphone. Nostalgia. People want what they want. Who are you to judge a person on their wants as long as it's not hurting anyone?

19. Nebice

Posts: 68; Member since: Jan 05, 2015

btw i didnt "judge" in the way you understood it, its meant that some comments result as a form of rejection to different tech and as such its hard to take them serious^^

7. ARPAKTIKO

Posts: 63; Member since: Oct 11, 2016

Pointless comment

12. iushnt

Posts: 3147; Member since: Feb 06, 2013

Same to u

14. Nebice

Posts: 68; Member since: Jan 05, 2015

not everyone uses smartphones, its perfect for my parents, i'm probably gonna buy them 1 each, since they dont like smartphones^^ also nokia is usually durable af so its good as a feature phone

5. meanestgenius

Posts: 22426; Member since: May 28, 2014

I figured it would. It'll make a great backup phone.

6. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

Welcome back Nokia. Best wishes to ya.

8. FlySheikh

Posts: 444; Member since: Oct 02, 2015

Best wishes to them as well.

9. Bernoulli

Posts: 4362; Member since: Sep 01, 2012

Good thing is I'll be in Europe during the summer so I can grab one if it doesn't come to the US by then; will gladly use it as a backup while traveling.

10. trojan_horse

Posts: 5868; Member since: May 06, 2016

Nokia all the way!

13. Sondae

Posts: 291; Member since: Jan 02, 2013

Reminds me back in the days when you don't have to see the screen for texting someone.

15. Bfrenz

Posts: 285; Member since: Aug 26, 2012

No use in Continental US.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.