No 'free iPhone 8' carrier promos make Wall Street a happy camper

No 'free iPhone 8' carrier promos make Wall Street a happy camper
While compiling our best deals on the new iPhone 8 and 8 Plus preorders that started last week, we couldn't help but notice that there is barely a BOGO on the table, save for AT&T's offer for DirecTV and U-verse subs. Last year, T-Mobile started an all-out carrier war with its free iPhone 7 offer, unleashing a pricing match that ultimately left every carrier poorer than it would be otherwise.

For the iPhone's 10th anniversary editions, however, T-Mobile bit its tongue, and is only giving away a bit more generous trade-in offers, and a new iPhone upgrade program. This has apparently made Wall Street investors sigh with relief, and they didn't maul carrier stocks. 

That's not to say that the carriers won't introduce promos for the lucrative holiday season, after the early adopters have had their fix at full retail price, but for now, Deutsche Bank analysts are gloating that the modest iPhone 8 promos "help improve depressed sentiment around Wireless, given what appears to be an intent to maintain competitive rationality from a margin perspective." That's finance speak for "read my lips, iOS fans - no carrier subsidies for you this time."

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iPhone 8
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 1821 mAh(14h talk time)

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3 Comments

1. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Interesting.

2. darkkjedii

Posts: 31104; Member since: Feb 05, 2011

The 7S is actually gonna sell quite well.

3. Blazers

Posts: 746; Member since: Dec 05, 2011

They're probably waiting to see how the iPhone 8's sell before starting any promotions. Will people wait for the X or not? That's probably what the carriers are wondering.

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