Nexus 7 beats iPad mini, becomes Japan's most popular tablet

Nexus 7 beats iPad mini, becomes Japan's most popular tablet
Oh, Japan! Land of Picachu, Yu-Gi-Oh, and weird, weird things. As an exception this time, news about Japan is actually not weird. Not that weird at least.

Right to it, the Nexus 7 has overtaken the iPad mini as the best selling tablet in Japan over the Holiday season. They are close, but the Nexus 7 beats it with a few percentage points.

Market research firm BCN actually surveyed 2,400 retail stores in the Land of the Rising Sun and found the Nexus 7 share was 44.4% of all tablet sales, while the iPad mini accounted for 40.1%. The difference is 4.3 percentage points, and the two obviously leave almost no space for other tablets.

The reason for this is obviously price. The Nexus 7 costs 19,800 yen ($221) while the iPad mini starts at the much higher 28,888 yen ($322).

One thing to take into account, though - Japan is a very tiny market. Overall, sales of tablets in the whole of 2012 stood at merely 3.6 million tablets.

source: BGR

Related phones

Nexus 7
  • Display 7.0" 1280 x 800 pixels
  • Camera / 1.2 MP front
  • Processor NVIDIA Tegra 3 T30L, Quad-core, 1300 MHz
  • Storage 8 GB
  • Battery 4325 mAh
iPad mini
  • Display 7.9" 1024 x 768 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A5, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 4440 mAh



1. ultimatebatman

Posts: 52; Member since: Dec 04, 2012

The reason is price AND quality. The Nexus 7 is a current product with a fast processor and great screen. The iPad mini is pretty when turned off, but when you power it on you get a 2 year old iPad 2 specced product that will be obsolete in 2 months.

7. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Finally! Some people are coming back to their senses! Oh, but's Japan, people here know what's inside of them devices. It won't be long before people all around the world that there's more fruit other than 'Apple'. And PA, i think Picachu is spelled with a "k" resulting in Pi'k'achu...if i'm not wrong.

15. dan86

Posts: 298; Member since: Mar 17, 2012

Japan the, "Land of rising sun" no one can have better understanding of excellent technologies than them. They are one heck of technologist.

12. Tsepz_GP

Posts: 1176; Member since: Apr 12, 2012

Even as an Android user I disagree with this, and it's why I left my Galaxy Tab10.1 and got a iPad4. When it comes to tablets Android simply isn't ready, not to against the iPad. The Nexus7 looks alright on paper but is anything but in reality, the Content e.g. apps, games, eBooks, magazines, newspapers etc...are optimized for N7 and other Android tablets are few and far between especially when looking at each country specifically, it's quite shocking. The iPad Mini may not be the best specced tablet, but it truly delivers when it comes to high quality content.

14. donfem

Posts: 708; Member since: Mar 30, 2011

Why the patronising opening? Do you own a Nexus 7? I guess not. The comparison is between Nex 7 vs ipad Mini and not ipad4. Get it?

16. Tsepz_GP

Posts: 1176; Member since: Apr 12, 2012

Did you read my post correctly??? I'm talking about Android tablets in general and iOS in general, nothing I said applies specifically to one device in either platforms so whether I spoke about iPad4 or Mini it doesn't matter, guess you're just choosing not to see my point, and to end my point I did mention the Mini.

18. tedkord

Posts: 17365; Member since: Jun 17, 2009

Apsa do not need to be optimized for the Nexus 7, since unlike iOS, Android dynamically resizes content to the resolution of the screen, like a PC. So, while they can be made to look better, its not nearly as important that they be redone for the tablet add it is for iOS, where its critical.

30. jchuamanl

Posts: 8; Member since: Oct 10, 2012

Does it really matter that iOS have more optimized apps than Android? I have a 7-inch Galaxy Tab and for me is enough for reading e-books, web browsing, watching videos and playing games. I downloaded some magazine and newspaper apps and I didn't like them, I prefer to read them with the web browser because it is easier to save for read later or share with some friends. And it cost me half the price of a iPad, or comparing to the iPad mini, almost 70% of the price. So, the price is an important issue.

32. thelegend6657 unregistered

I think galaxy tab sucks . at least nexus tabs are better , but you already stated the reason why I think iPad is still number one


Posts: 456; Member since: Nov 19, 2011

lol @ PA! this article while looks like a positive Nexus article it is RIPE with backhanded apple biased comments like 'The reason for this is obviously price' and who really cares as 'Japan is a very tiny market.' :/ and by ripe i mean rotten (apples)

33. thelegend6657 unregistered

Their job is to report to us the news , not having a Andriod praising article . Can't you think of it as they are just reporting the facts ?

27. Eonnaydra

Posts: 217; Member since: Oct 23, 2012

My Nexus 7 is made from plastic and I also have some problems with the display,but at 200$ we cannot receive premium build quality like iPad mini has.I don't have nothing with Google's Android but I cannot find optimized apps for tablets in Google Play in comparasion with Apple which has the App Store with thousands of apps for tablets.And if you check some comparasions between them on youtube you'll can see that Nexus 7 is faster on loading pages,but the iPad Mini is smoother,so a two years old processor A5 is better that a new one Tegra 3.

2. ajac09

Posts: 1482; Member since: Sep 30, 2009

More proof the Japanese are smarter then the average American.

3. Doakie

Posts: 2478; Member since: May 06, 2009

No doubt. They probably also paid cash for their tablets and didn't put them on Credit Cards. Americans aren't a financially intelligent people they think borrowing money, having nice things today and paying for it later is a sustainable lifestyle, and still expect they'll have money for retirement.

9. MeoCao unregistered

is N7 widely sold through big US stotes like Best Buy, Walmart...?

25. networkdood

Posts: 6330; Member since: Mar 31, 2010

yep, bought mine in September...

4. drnggaj33

Posts: 127; Member since: Feb 29, 2012

the ppl overseas are smart they know the ipad is old and so is the ios

5. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

faith in Japan restored

6. rickywinataa

Posts: 262; Member since: Apr 05, 2012

It is pretty shocking to know that android tablet is more popular than iPad mini in japan. Apple is a very popular brand in Japan and almost all smartphones use are iPhone (saw it with my own eyes). However, Japanese do like something that is new and different, probably that's why nexus 7's sales area strong

24. networkdood

Posts: 6330; Member since: Mar 31, 2010

Japanese love name brands more than perhaps even Americans...amazing to see that Nexus 7 is getting their attention...

34. thelegend6657 unregistered

Well , Google isn't a bad brand , who doesn't know what is Google ? Nobody !

10. Xquisite

Posts: 87; Member since: Apr 23, 2012

Did anyone else read the article besides me? It only outsold the iPad by 4.3% which means a lot of people still bought the Mini. Which isn't to say the Mini is a good tablet, just to say you all are making it sound like N7 doubled the sales of the mini.

11. lzsbleach

Posts: 155; Member since: May 20, 2012

These percentages are not huge even though google has the 4.3% apple still wins because they make more money on their tablet. Either way both parties are doing great.

19. christumaini

Posts: 27; Member since: Oct 25, 2012

What d u get out of it...?

23. networkdood

Posts: 6330; Member since: Mar 31, 2010

who gives a fart about developers making money - a worthless stat for any consumer trying to decide on a tablet. Price is what matters and quality - Nexus 7 gives you both...

17. Tsepz_GP

Posts: 1176; Member since: Apr 12, 2012

I'm sure this is going to change in the iPads favor further in the year, once people begin to run into the Nexus7 issues, and discover that not a lot of content is optimized for Android tablets. For now congrats to Google, if there is one thing that Google have got right with the tablets it is pricing, this is setting for a great battle, and Apple will have no choice but to lower down their prices :) and so this is great for the entire industry. As someone who owns both a Galaxy Tab10.1 and iPad4 though, I must say, Google need to get their act together when it comes to developers, we need more tablet friendly apps in Android and better quality ones to, for example has anyone here used Bloomberg for iPad and Bloomberg for Tablet in Android??? It's like day and night, as an Android fan I feel like we are just an after thought when it comes to tablet apps and games, on the other side as a iPad4 user, I'm showered with excellent, top quality content, both in terms of quality and quantity.

21. networkdood

Posts: 6330; Member since: Mar 31, 2010

there are ways arund it and I have not encountered an issue in some time with that

22. networkdood

Posts: 6330; Member since: Mar 31, 2010

Ipads are overpriced, do not pretend to have both products to make your point...

28. Tsepz_GP

Posts: 1176; Member since: Apr 12, 2012

I don't have to pretend, I have both :) got the GTab10.1 late 2011 and got iPad4 late last year, I wouldn't have come to my conclusion if I didn't have both.

36. thelegend6657 unregistered

Don't be such an ignorant fanboy networkdood , do you have both devices ? You don't but he do ! Specs isn't everything ! For me I would pick a Asus transformer prime over an iPad , but not the case for most consumers because the iPad provide better experience . For your information Galaxy Note 10.1 is also overpriced . More expensive than the iPad , feels less snappy and the terrible 1280 x 800 screen

* Some comments have been hidden, because they don't meet the discussions rules.

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