Next-generation Apple iPad to start mass production as early as next month
Thanks to the fifth-generation iPad, Apple is expected to ship 8 million units of its 9.7 inch tablets in the third quarter with a gain in the fourth quarter thanks to the holiday season. But it isn't all good news for Apple as the buzz around the water cooler suggests that the next iteration of the Apple iPad mini will be delayed with mass production dropped back from September to November. The reason for the delay might have something to do with Apple's marketing strategy. The Cupertino based tech titan feels that sales of its 9.7 inch tablet, which is more profitable than the iPad mini, were negatively affected last year by the 7.9 inch smaller version and does not want to see that repeated. As a result, Apple would like to give its larger sized tablet a chance to perform on its own at first, and has focused on the 9.7 inch iPad for 2013.
Not everyone is convinced that this is the reason for the delay and some are blaming the inability of the supply-chain to deliver components on schedule as the reason for the delay in production of the iPad mini.