New Sony Xperia Z3 commercials ask you to demand "great" instead of just "good"

New Sony Xperia Z3 commercials ask you to demand
Sony today unleashed a couple of new TV commercials that promote its Xperia Z3 series. Both commercials feature a pretty powerful soundtrack (Nightcall by London Grammar, if you’re curious to know), and end with the same “Don’t settle for good. Demand great.” tagline.

The new ads showcase the fact that Sony’s Xperia Z3 smartphones can take “incredible photos even in low light.” Moreover, they remind us that the devices are waterproof, offer up to two days of battery life, and are the only ones in the world to feature Remote Play for PlayStation. Sony’s SmartBand Talk also makes an appearance.

Already available in select markets, the Xperia Z3, Z3 Compact and Z3 Tablet Compact have yet to land in the US. However, Sony will host a “Demand great” press event on October 9 in New York City, and we expect to hear more about the US availability of the Z3 line on that day. Until then, besides watching the new commercials below, you should also check out our Xperia Z3 review and our Xperia Z3 Compact review.

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69 Comments

1. dimas

Posts: 3421; Member since: Jul 22, 2014

If the overall design and price is justified, Z3 and Z3 compact will eat iPhone 6 and 6+ sales. I think Sony's phones are the best for 2014.

3. santy

Posts: 60; Member since: Dec 02, 2011

Kidding right ? a phone which is likely to be only on one carrier eating iphone 6 and 6 + sales. come on..

5. g2a5b0e unregistered

The Z3 & Z3 compact are great choices, but anyone who thinks they will eat into the sales of the iPhone just doesn't know what they're talking about. This year's iPhones will sell more than the previous generation just as each version has.

15. dimas

Posts: 3421; Member since: Jul 22, 2014

You're all talking about American carriers, I'm talking about international sales. iPhone is popular in US but not everybody around the world wanted an iPhone. Please stop thinking that US is the only phone consumer on this planet.

55. g2a5b0e unregistered

Wow. Thanks for putting words in my mouth. Perhaps commenter #3 was referring to U.S. sales only, but I was not. I am very aware that the U.S. is one of the iOS strongholds, but did you know that the country with the highest iOS penetration is Sony's home country, Japan? It's true. Look it up. I still stand by my statement. Not a lot of people worldwide are going to drop their iPhones for a Sony. People like you say the same thing every year, yet nothing changes. Sony even had to adjust their earnings forecast down for the year because they aren't going to sell as many phones as originally expected. Does that sound like a company that is going to affect sales of the iPhone? Get real.

67. techperson211

Posts: 1280; Member since: Feb 27, 2014

I remember when z1compact was launched at japan it top the iPhones . So I'm not gonna be surprised if it'll surpass iPhone again in Japan .

38. sar44

Posts: 278; Member since: Apr 14, 2014

very bad display (color reproduction), bad audio quality in headphones, bad videohttp://forum.xda-developers.com/z3/general/white-balance-video-t2889760 is really great choices

43. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Fuc* off you idiot. You haven't even seen a Z2 or Z3. Or it's display. Or listened to music with it's noise cancelling headphones. I agree that the display is not accurate. The closest mobile display to be accurate is probably the iPhone. Even that's not ACCURATE. Z3/2 display is still fantastic looking. And the quality tgrough the noise cancelling headphones is wonderful. It might not get as loud as some others, but still even louder than what's enough. Not to mention that with noise cancellation it doesn't have to be loud. Audio is VERY clear. And it's clear with any headphones.

49. sar44

Posts: 278; Member since: Apr 14, 2014

No proofs, only insults and lies 1) Watch phonearena and hi-tech mail test 10K Temperature (12K hi-tech mail) instead of 6500k Bad gamut accuracyhttp://www.phonearena.com/showimage.php?m=Benchmarks.Values&id=49978&v=defaulthttps://hi-tech.imgsmail.ru/hitech_img/ff884674397e9466670712a04b78d3d8/r/884x-/i/ff/f5/a13733c67e5523f054fff244ac95.jpg Bad Delta E Delta E grayscale 8.96http://www.phonearena.com/showimage.php?m=Benchmarks.Values&id=49980&v=default z3https://hi-tech.imgsmail.ru/hitech_img/b6bfcb944580d4d5d14485660b6e101b/r/884x-/i/db/99/32847e83963c279457ed417f5ee5.jpg need (galaxy alpha)https://hi-tech.imgsmail.ru/hitech_img/2922dcfe14100a869bde42a4dc5dc9b0/r/884x-/i/19/3c/548c594110e662ebf699ab0e5742.jpg Delta E rgbcmy 6.03 (7,91 hi-tech mail) (need much lower) Z3 display much worse than Z2 display (becuase z2 have better calibratuon) and this is z2 displayhttp://forum.xda-developers.com/showthread.php?t=2742538 watch links Calibration much worse even then galaxy s4 2) Audio quality in headphones Sound in alpha is medium sound (htc m8, htc mini 2, iphone5s, 5c, 6, lg g3, galaxy s5 sound better) stereo crosstalk (higher is better) alpha -65.6 z3 compact -45.1 Dynamic range (higher is better) alpha 92.7 z3 compact 85.4 Noise level (higher is better) alpha -95.7 z3 compact -85.4 z3 the same Audio worse than z2, z2 also bad in this test alsohttp://i.minus.com/izMvUYsFoPALh.jpg

52. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

In those images it's so clear that either X-Reality or Super Vivid Mode is activated.

53. sar44

Posts: 278; Member since: Apr 14, 2014

no watch hi-tech mail review

64. TMach unregistered

You know what, why don't you people go and pick up the handset and look at it, touch it, play with it and then make up your mind. I have no time for wasters who simply read reviews and cut and paste various opinions and conclude that is fact. I got this handset yesterday after cancelling my order with Apple for the 6 Plus and was so glad when I opened the box. It is better than every Z that went before and the foot print seems quite small relative to the Z1 & Z2. I have used most top end phones, every iPhone from the original through iP5, HTC One M7, M8, etc not all at once but at various times and in my opinion, this is easily the best phone I have owned to date. Suggest you simply suck up all your hate and hold it down! You can cut and paste all the reviews and opinions to justify your point of view, bearing in mind, you probably have not even seen the item you are talking about, your opinion does not really count for much, given the circumstances and oh yeah, the fact that you've never owned or been close to the phone.

57. mawhob2222

Posts: 219; Member since: Mar 22, 2014

But xperia z3 and z3 compact better than Samsung company

58. PapaSmurf

Posts: 10457; Member since: May 14, 2012

A phone model is better than a company. Now how much sense does that make? You Sony fans surprise me everyday.

69. flice

Posts: 1; Member since: Oct 02, 2014

Well, colour reproduction is to be expected. Sony assumes that you want a vivid look and therefore bakes the colours a bit. That's a completely subjective, some like it some don't. Bad audio quality?? From what.... the freaking wind blowing into the bad microphone? Even a 500 dollar mic would sound bad without a wind furry. So that statement doesn't state anything at all. In terms of audio the only thing that matters is what it sounds like when you play music from it. Bad video you say? That demonstration you linked to doesn't have a clue what he is doing. The lens is a wider angle, therefore it will naturally distort when you pan around, my 24-70 2.8L II canon lens distorts when I pan around......... The colours, well read my first line. The AF.... he messed that test up. You need to test the AF of both cameras in the EXACT same situation, otherwise it doesn't say anything at all! So... bad link to use for any kind of judgement.

68. truth_hurt

Posts: 1; Member since: Oct 01, 2014

Sales doesn't necessarily translate into better product. Toyota sells more car than anybody in the world but that doesn't mean they're better than Ferrari or Rolls Royce

13. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Price is not justified. Also keep dreaming about Sony eating Apple's sales lol, even Samsung couldn't dent it.

16. dimas

Posts: 3421; Member since: Jul 22, 2014

After the bendgate, crappy specs and battery upgrade, I don't think iPhone will be the much favorite phone in the world today. I can dream if I want to, it's my opinion and I say Tim Cook will go down as Apple CEO when android gadget eat their latest expensive toys.

25. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

You really think the bendgate has affected the decision of potential buyers other than internet rage losers? Crappy specs? The camera shoots better pics than z3 lol, the A8 chipset with its powerful GPU is on par with snapdragon 805, and 8 hour web browsing is not really bad battery life tbh. Its impossible for Sony to beat Apple's iphone in sales.

47. dimas

Posts: 3421; Member since: Jul 22, 2014

Yes, the bendgate will affect people's decision. Did you really think that all Apple buyer are blind iFans? Crappy specs because it is on par with Nexus 5 and Nokia Lumia 1020. iPhone 6 camera is sub par quality and PA did a write up with it. A battery that can last only a day is obsolete considering that most flagship phones today can last up to 2 days on standby time, again PA made battery tests on different device and iPhone 6 sucked. That's what blind iFans say: Nothing can beat my precious. Saying impossible is like saying that earthlings are so stupid they will accept everything Apple gives them. Just be open minded with what competitors offer and not get so onion skinned when apple products are bashed for their flaws.

60. marcski07

Posts: 600; Member since: Apr 25, 2014

yes, too many iphone users are upset, tho i'm not nostradamus, but i guess the sales of iphone 6 will slow down... it's the die hard fan of apple who jumps the boat that early that's why they have staggering record of sales than previous in just a week, but let see how it will sell for 1 whole year comparing to samsung. Samsung may not beat the sales or profit of iphone six, but i am thinking there will be a slight decrease or significant decrease of sales for 1 year or 1st half of the year, before they release the slightly upgraded iphone six next year. :) I'm giving apple 5 out of 10 because of their softwares and hardwares issues, + the fact their design is not that appealing anymore. they are big but fugly like samsung s5, so yeah, 2014 one of epic fail in apple history,

66. DMDLICH

Posts: 4; Member since: Sep 26, 2014

Apple already sold more iPhones than how much the Z3 will sell for the rest of the year... In the launch weekend... I hope I'm wrong cuz I'll bee adding +1 to Sony's Z3 sale haha

2. mikewillz

Posts: 52; Member since: May 03, 2013

Xperia Z3, LG G3, Nexus X, Note 4, or Moto S? My nuts are quivering.

4. fzacek

Posts: 2486; Member since: Jan 26, 2014

That first commercial had almost nothing to do with the actual phone. The second one was pretty good though...

6. gaara6775

Posts: 738; Member since: May 20, 2014

Both phones will be huge debacle . $849 for a phone which will be old in 6month. Its not good,its bad.

8. Miracles

Posts: 560; Member since: Aug 31, 2013

Samsung outs a phone like daily.

14. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

But only one Galaxy flagship per year. Sony better realize it early.

17. Settings

Posts: 2943; Member since: Jul 02, 2014

One "declared" flagship. They release phones with flagship specs everyday. S5, Note 4, Alpha? All in the same year. To Samsung, the word flagship is not on their vocabulary.

22. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Note is a phablet flagship, its an altogether different category. Alpha is a compact flagship meant to compete with iPhone 6. GS5 is the mainstream flagship. Also all these phones have a 1 year cycle, not 6 months.

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