New HTC 10 video teaser says HTC is obsessed with providing you with the best ever smartphone camera (UPDATE)

On the day when Huawei introduced arguably the most ambitious camera system to grace the back of a smartphone, HTC disseminated another video teaser for its upcoming HTC 10 flagship model, focusing on the rear-facing camera. The manufacturer has been sensitive to talk about the quality of the rear camera on its flagship phones ever since it put a 4MP Ultrapixel camera on the back of the HTC One (M7).

A look at the end of the teaser shows that the HTC 10 could very well feature an UltraPixel sensor. The rear camera will also include OIS and take Hi-Res 4K video. Check out the still image from the video at the bottom of this article.

The teaser says that the manufacturer "is obsessed with providing you the best ever smartphone for shooting photos and videos." That is setting the bar pretty high; while some HTC fans are getting excited, the company has set some pretty high bars in the past and was unable to reach them. The HTC One M9, for example, was a major failure in the U.S. leaving HTC's financials and stock price in a shambles. But now, HTC says that it knows "how important a high quality camera is to you."

Other teasers say that the HTC 10 will be the "smoothest and fastest Android phone," and that it is also "fine tuning the highest quality sound possible." The device is rumored to have front-facing stereo speakers. Other rumored specs include a 5.1-inch Super LCD 5 display carrying a 1440 x 2560 resolution. The Snapdragon 820 SoC is said to be under the hood, featuring a quad-core CPU and the Adreno 530 GPU. 4GB of RAM is expected to be inside along with 32GB of native storage. A 12.3MP camera will grace the rear of the phone while the front-facing shooter should weigh in at 5MP. Android 6.0.1 will be pre-installed.

HTC is expected to unveil the HTC 10 on April 12th

source: HTC via AndroidCentral, SlashGear

Related phones

  • Display 5.2" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(27h 3G talk time)



1. aman5mathur

Posts: 242; Member since: Mar 28, 2014

Not a fan of htc though pretty excited to see if they manage to stand on their bold claims considering the past shows otherwise. Price will again be crucial for the success and I really hope they learn from their mistakes Sammy beware!

10. Bm888

Posts: 517; Member since: Jul 06, 2015

I just hope these HTC 10 promos.. Doesn't make it a mockery oem.. :-|

13. amro99

Posts: 114; Member since: Nov 29, 2012

Even though I'm a big fan of HTC, it would have been much more believable had they said: "we are obsessed with providing you OUR best ever smartphone for shooting photos and videos."

18. danny_a2005

Posts: 365; Member since: Oct 06, 2011

Confirmed UltraPixel at sec 0.29 yaaay

40. vincelongman

Posts: 5806; Member since: Feb 10, 2013

For easy reference, also OIS and 4K video record (at least 8.3 MP 16:9, probably 12MP 4:3) This basically confirms the IMX377+OIS+f/1.8 rumors The 6P is very close to the S7, even without OIS and being only f/2.0 If HTC dont mess up the image processing, this should top the S7

71. marorun

Posts: 5029; Member since: Mar 30, 2015

for me as long as picture dont look unattural and artificial like on the S7 i be happy.

65. danny_a2005

Posts: 365; Member since: Oct 06, 2011

PhoneArena I am waiting for thet thanks about the update XD

64. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I believe they can be good in this front. My wife has the Desire Eye and that probably still remains the best front camera on a smartphone. 13MP with dual flash, pictures look great in it. The thing is, their rear cameras rarely ever measure up to the competition, they need to be more competitive on that front.

72. marorun

Posts: 5029; Member since: Mar 30, 2015

HTC Desire HD was the top android phone at is time in camera. HTC one S and one X had top 3 best camera at there time. Its since M7 M8 M9 i agree they failed on the camera front but all the 3 of them where faster and more fluid than any other android handset of the same time.

2. ParsaMK

Posts: 16; Member since: Mar 04, 2016

I really hope for qualcomm sense id to be included

3. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

"4MP Ultrapixel camera on the back of the HTC One (M8)." You mean the " M7 " not the " M8 " .

5. NoAllegiance unregistered

Actually they are right, it still has that, just with a 2MP secondary sensor on top

55. Sdiq572

Posts: 36; Member since: Jun 26, 2015

Yes it wright, but theyre also wrong. 'cause in Htc One M8 theres not UltraPixel Camera but. UltraPixel Cameras

6. strawhat67 unregistered

I think Samsung Galaxy S7 has the best camera till Note 6 or iPhone 7 Plus comes smartphones always have mid range camera

14. Johnnokia

Posts: 1158; Member since: May 27, 2012

21. DRS1977

Posts: 680; Member since: May 27, 2015

That's just low light, how about everything else?

31. nodes

Posts: 1163; Member since: Mar 06, 2014

on strong light the 16MP camera in LG G5 will shine even brighter. it's funny though GSMArena stated that S7 failed to focus in certain scenes.

62. Donone41

Posts: 246; Member since: Dec 17, 2014

Lgg5 best camera?

33. manav3311 unregistered

yeah totally agree sammy camera shoots at gta V format .

42. ibend

Posts: 6747; Member since: Sep 30, 2014

and samsung still have something in their arsenal for this year... the Note6... and maybe another midranger to battle against V10's successor

61. Donone41

Posts: 246; Member since: Dec 17, 2014

32. manav3311 unregistered

because of u i sheep think we people are stupid .

51. sumpil

Posts: 91; Member since: Feb 02, 2016

Maybe you should make that claim after HTC releases the phone because no-one knows for sure whether it will be better,on par or worse than the S7's camera.

74. marorun

Posts: 5029; Member since: Mar 30, 2015

HTC will use same sensor as the nexus 6P with wider aperture and ois. nexus 6P in most case is almost as good as the S7 with more natural colors. So unless they mess up really bad its should be at least as good.

73. marorun

Posts: 5029; Member since: Mar 30, 2015

S7 picture are amazing but unreal for me best camera take picture as close to the reality as possible. G5 deliver on thats end easy!

8. talon95

Posts: 1007; Member since: Jul 31, 2012

M8 was 4MP. Sad, I know, I had it.

27. ibend

Posts: 6747; Member since: Sep 30, 2014

at least u had the best 4MP smartphone ever...

9. PhoneCritic

Posts: 1382; Member since: Oct 05, 2011

M8 also featured a 4 MP camera but with the addition of a second lens ( camera) which was used to capture depth information to give you that boken effect that other OEM were able to simulate pretty well in software. I for one am rooting for HtC I really hope they blow us away. They did with the M7

26. chebner

Posts: 249; Member since: Oct 17, 2011

Software added bokeh is a joke when there is no Depth Of Field information from a second sensor, . With no DOF info software bokeh applies bokeh to an image in a 2D plane so a portion of the image is in focus and the rest of the image outside of the selected portion is out of focus. So background subjects that are near the main subject in the photo are still in focus even though they may be 100s of feet or yards behind or in front of the main subject. Real bokeh in photography is based on depth of field determined by aperture and focal length. The amount of bokeh blur an object has depends on how far behind or in front of the main subject that's in focus. In order to apply bokeh properly via Software there must be DOF info available. In a camera that has no adjustable aperture or focal length, the only way to achieve this is via a 2nd sensor. Because of the second sensor, the One M8 camera excelled when it came to images with bokeh, at least for a phone. In virtually all other aspects of photography the M8 had an inferior camera. But it was acceptable. If you want a good camera, buy a good camera and learn photography.

35. manav3311 unregistered

next time make it little short . i hate essay .

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