New Googerola patent lawsuit puts Apple on the defensive

New Googerola patent lawsuit puts Apple on the defensive
Google subsidiary Motorola’s latest patent lawsuit is putting Apple on the defensive according to several analysts. Apple has so far played the aggressor in most lawsuits internationally, including the Apple v Samsung lawsuit that is currently being deliberated by a jury. Since their lawsuit against Motorola was thrown out with prejudice earlier this year, Apple finds itself unable to use its favorite patents to respond to the new patent lawsuit Googerola filed with the ITC last week.

Dan Maycock of Slalom Consulting thinks this new tactic may be a game changer, indicating that "By Google taking the offensive, they can bring it up on their terms and make a first strike. They're posturing themselves, rather than waiting for Apple to be done with the Samsung patent proceedings and then firing something off at Google."

The timing has another benefit – Apple is expected to announce the iPhone 5 in the coming weeks. The iPhone 5 will be a larger hardware refresh than last year’s iPhone 4S, and will also be introducing an entirely new adapter (and hence a new ecosystem of peripherals); with sales of the iPhone 4S falling well behind the pace of Android handsets last quarter, Apple needs the iPhone 5 to sell well enough to make past peripherals a thing of, well, the past.

The ITC will almost certainly not rule on the lawsuit ahead of the launch of the next iPhone, but it could come in the next 6 months, when sales would still be expected to be on the high end of the annual iPhone sales cycle. That will put a lot more pressure on Apple to cut a deal, since a U.S. trade embargo would cripple sales. Even a temporary ban would shatter the image that Apple tries to project that they are the "true innovators" and everyone else is merely copying them (this was a theme that they used heavily during their closing arguments yesterday).

Will it work to Google’s advantage? It’s hard to say – Apple undoubtedly has other patents, but they will be scrambling to come from behind, and may decide that the risk isn’t worth taking. At the least it suggests that Google is taking a more strategic view of the ongoing mobile patent wars; if they can get leverage over Apple it’s at least possible that a cease fire could be reached between the iOS and Android camps.

And that’s something that users of all smartphones should hope fore.

source: eWeek



1. structureman116

Posts: 142; Member since: Sep 14, 2010

Get em Google/Motorola!!! F**k the fruit!!!!

3. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Google has been VERY quiet during this Samsung Vs Apple drama. It looks like Google is getting ready to exact some kind of answer, totally directed towards Apple that is. What goes around, I guess comes around! lol This is getting VERY interesting indeed. P.S. That picture is a total riot! lol

64. anywherehome

Posts: 971; Member since: Dec 13, 2011

and still someone thinks Apple re-invented phone.....they do not realize a huge fact: at the very beginning iPhone bought just fans of Apple (in 90 % owned MAC) so the rest of the world started to think "there is something about iPhone"...but no, there wasnt...just icons with no Bluetooth transfer, multitasking, microsd, ....and other tons of usual features....and still YOU CAN NOT OPEN ANY LINK IN YOUR BROWSER! and the great mistake began the same was with the first iPads....90 % owned iPhones... and the second mistake began

67. troutsy

Posts: 383; Member since: Feb 17, 2012

69. anywherehome

Posts: 971; Member since: Dec 13, 2011

D́o you really think that it is not a causality sb. bought a product from the same company? :-D MAC-->iPhone And another coincidence: iPhone -->iPad :-D

72. dmckay12

Posts: 243; Member since: Feb 25, 2012

He is saying that just because almost all iPhone 1Gs were bought by people who owned Macs and almost all iPad 1Gs were bought by people who had iPhones (statistics sound wrong but that is a different point), does not mean that they did not re-invent and popularize the touchscreen smartphone. Your "facts" do not support your conclusion.

74. anywherehome

Posts: 971; Member since: Dec 13, 2011

so if Apple sold iFart and his fans would buy iFart it means Apple would re-invent a fart? :) it can still be a mistake :)

76. dmckay12

Posts: 243; Member since: Feb 25, 2012

Again your conclusion cant logically be reached from the sources. That is not what I was saying at all.

5. McJobs

Posts: 107; Member since: Jul 08, 2012

that f**king fruit reinvented the phone few years ago. It's hard to remember what it was like before iPhone.

11. Ravail

Posts: 182; Member since: Oct 14, 2011

Oh you Apple fanboys.. your so ignorant.

17. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

No, he is right. One thing Apple should get credit for, is re-inventing the smartphone by making it actually smart in 2007. It was the original iPhone that pushed all others to aim for innovation. Even though Apple is behind in a fair amount of areas now, the original iPhone is what started this whole "mobile revolution". The original iPhone set the standards. I love Android, but it wouldn't have gotten to where it is today without Apple pushing Google to come up with great and new things.

27. GoBears

Posts: 456; Member since: Apr 27, 2012

Haha yeah right. The original iPhone didn't even have a freaking game or useful app on it and you couldn't even install anything until the jailbreak community freed that device from it's pathetic OS. All it had was a good mobile browser. That's it. Period. I know because i had it and I still do. Apple stole a helluva lot more from the jailbreak devs than anyone ever stole from them.

30. dmckay12

Posts: 243; Member since: Feb 25, 2012

I wouldn't say "making it actually smart." I would say they made it simpler (the way to get and use apps as well as the interface) and mass consumer friendly. And, I agree that android would have looked much different without the iPhone.

31. remixfa

Posts: 14605; Member since: Dec 19, 2008

it didnt start anything. It took a bunch of preexisting tech and ideas and presented it in a new way that worked pretty well for the tech of the day by REMOVING tons of options other phones had and streamlining remaining options. The rest is their cult following and brilliant marketing. The iphone has hardly changed in 6 OS generations. Thats not innovation, thats stagnation.

39. dmckay12

Posts: 243; Member since: Feb 25, 2012

The iPhone started manufacturers making smartphones for consumers instead of smartphones for people who really deeded them. Windows Mobile, Palm OS, and Blackberry OS were all geared towards business use.

45. ph00ny

Posts: 2055; Member since: May 26, 2011

I didn't know that dumbing down phones to cater to normal consumer is considered changing the "smartphone"

49. dmckay12

Posts: 243; Member since: Feb 25, 2012

Not dumbing them down. Apple was the first to really make a smartphone for the masses of people that didn't need them. They moved the smart phone from a specialty device to something everyone thinks they need. I think it is too simple and non-customizeable, but it started the "smartphone revolution."

48. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Not sure why you got thumbed down, it is pretty accurate that the Iphone did bring upon the touchscreen smartphone revolution. Sure, there were smartphones that were touchscreen before, but none offered the smooth experience on a touchscreen that the iphone did that was competitive or better than non touchscreen devices.

62. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

What apple/steve job done right is marketing the iPhone using a colorful simplistic UI vs Symbian a kitchen sink of features under an ugly UI.

12. Aeires unregistered

People got along and just enjoyed their phones instead of all the "I'm better than you because I have 'X' phone" stupidity.

15. remixfa

Posts: 14605; Member since: Dec 19, 2008

hmm.. phones made calls.. texted... surfed the web.. had apps.. slide unlocks.. rectangles... touch screens.. green phone call buttons.. yup, i can see how much the world has changed since apple dropped the iphone.

47. E.N.

Posts: 2610; Member since: Jan 25, 2009

Try to have an unbiased viewpoint. It's so painfully obvious that the iPhone dramatically changed the smartphone. I really don't know how you could say otherwise.

52. remixfa

Posts: 14605; Member since: Dec 19, 2008

it did. it "changed" the landscape completely. However it didnt actually ADD anything new. It just improved on a lot that was already there. Hate to tell ya this, the market was evolving. It was slow, but eventually the hardware would have gotten stronger just as it has and OS's would have gotten more finger friendly, with or without the iphone. Its natural evolution of the system. The iphone was a market disruption because it forced a lot of those changes years before they would have happened otherwise. Ignoring the fact that the iphone removed dozens of features that were considered parts of "smartphones" at the time like customization,multitasking, MMS, ect, it did leap ahead a few evolution of others in terms such as browser, music, intuitiveness, finger friendly, stability, ect. I thank Apple for jumping the system ahead 2 or 3 generations sooner than it would have on its own. However that has nothing to do with them thinking they own rectangles, vague shapes, minimalism, or a green phone icon. Nor does it excuse them for sitting on their laurels while the mobile OS kept hyper evolving right past them so they feel their only option to compete is to litigate. What iOS was for RIM, Android is now for iOS... and they know it.

54. sadaivadai

Posts: 156; Member since: Nov 22, 2011

Its not rectangles blah blah but like that only they can proceed with all these things happening .. When a product from other company is made to look like their's on which they have worked for years do you think they have sit idly or change their product themselves .. are you kidding . I have been saying this all the time . Say me one mobile from Nokia , Motorola , Sony or Motorola which looks at least partially like Iphone ?? I can name several Samsung mobiles . I know Samsung have improved their game now and million years ahead of apple . But with the first Galaxy S that's what they were saying . Apple should have done all these that time itself .

65. E.N.

Posts: 2610; Member since: Jan 25, 2009

The market was and will always be evolving. With that said, smartphones today would not at all have been the same/similar if it wasn't for the iPhone. You've seen Android device prototypes before and after the launch of the iPhone right? Complete 180. It completely changed the way we interact with our phones with web browsing, applications, and a new way of interacting with a mobile device. That's pretty big deal. I know I'dost likely have some sort of touch screen device in my hands, but how it would work and look like, both hardware and software I can't even imagine. "What iOS was for RIM, Android is now for iOS... and they know it." - try not to aound so full of yourself. you have a habit of confusing your personal opinions with fact. What in the world makes you think Apple feels like they're the new RIM? "and they know it" lol please dont make me laugh. The fact is, Apple thinks their mobile OS is better. If they felt like they needed to be new like Android, all they would have to do is open their APIs and allow for full customization widgets and that alone may be enough to put a serious stab to Android. But they're not going for the same experience as Android and it seems like their strategy is paying off. Millions of people have chosen iOS over Android. If the new iPhone is any good, expect further and greater success.

66. remixfa

Posts: 14605; Member since: Dec 19, 2008

millions of people have chosen iOS over Android A million people a day chose Android over iOS. My point about the iOS/RIM statement was that Apple caught RIM with their guard down. RIM thought their OS was the best, and they felt like the iphone was a fad since they had a near lock down on the smartphone industry. They were not going for the same experience as the iphone. All the same statements you just made in defense of iOS are the same one's RIM made/could have made. Apple caught them with their pants down and ripped them a new one. They did that to pretty much everyone in the industry. iOS hasnt really changed in 6 generations. BB OS had the same issue. Minor tweaks, bug fixes and a new feature each year. iOS ran around them like they were asleep. Android is doing the same to iOS right now. In the short span since Android was released it went from a buggy patchwork OS that even I couldnt stand, to the most feature rich OS, super stable, smooth as butter, nearly the exact same # of apps as iOS, and 3x-4x the daily activations as iOS. Where android releases feature after feature... fix after fix... Apple is still on their yearly bug fix and new feature update. Most of their updates have been "me too" additions from things that Android has already had. They are playing keep up, not follow the leader. And now you have MS making Windows Phone into a real OS finally which presents a whole new set of challenges. Thats not some "fanboy" statement, thats a real assessment of the current smartphone landscape. iOS is stagnant compared to the competition and they know it. SJ's reluctance to take chances have cost them their wide margin lead. They still win in pure $$, but their market share is shrinking more than its growing. If Cook doesnt take some bold chances with iOS its going to be a marginal device in 3-5 years max just like RIM is now. I dont like Apple as a company, I make no bones about that. They are disgusting, greedy, self serving on a level that I find intolerable (and as a free market guy, i am pretty tolerant) and they dont care how bad their working conditions are unless they get worldwide scrutiny. However, I dont want iOS to disappear any more than Taco does. I love competition. It breeds more innovation. If it wasnt for Apple's market disruption our phones wouldnt be where they are today. Android might not have developed so fast. We might still be forced to have phones with windows 6.xx on them... eww... If iOS disappears or android disappears that huge grudge match competition we've all been benefiting from disappears with it.

71. E.N.

Posts: 2610; Member since: Jan 25, 2009

You do know that one of the biggest reasons for Android's success is their low-end phones right? In China for example, the Galaxy Ace dominates the market, "which was considered midrange even when it came out, let alone now." - PA. This says a lot and is nothing to really brag about. But getting to the point, Android does definitely offer a lot of features that iPhone does not. But those features I really don't care about. Customization and widgets, probably the #1 reason why people (outside of this website) buy Android is so unimportant to me. Almost every time someone says iOS is stagnant or doesn't change, it is almost always followed by talks of the "grid-like" home screen. In my opinion, who cares about home screen! That's the place where I spend the least amount of time for goodness sake, even in the short periods of time that I owned Android devices. Remove Android's home screen and gone is the illusion that Android is always dramatically changing. Access to file system is another great feature, but not one that I necessarily need or am dying for. iOS is still more stable, much more fluid, more applications (the app store is not filled with widgets and live wallpapers), better applications that actually work on your device!, applications with better graphics, etc. etc. But in the end, I really don't care what you have to say as long as you know they are your opinions. Android is great, but I have my reasons for sticking with iOS

73. remixfa

Posts: 14605; Member since: Dec 19, 2008

the Galaxy Ace is a new phone and in no way makes up any large portion of Android's over all sales. Year after year you crazed apple people make that same statement and year after year the top 10 android phone list is DOMINATED by expensive phones. Also, right up until the 4s was released, 50% of all iphone sales were for the $0-50 3gs, not for the 4, which just mucks up your whole argument. A very large portion of apple's sales are for the OLDER device. The i4s is selling for $150 right now and is on a down slide. The SGS3 sells for up to 280 before rebate and is selling like crazy. What a bad argument you made. iOS's stability is no better than android's. With iOS5 it was marred by many incompatibility issues and will be again with iOS6. Your speaking of illusions, not facts. Android is completely fluid. It has been for a while, and with 4.01 it has been taken well over the top. And it does it while MULTITASKING and doing a lot more at any given time than iOS. ALL of your arguments are out dated, invalid, or are otherwise constantly false fanboy arguments made by people like Taco. Is that who you want to be like? Who said anything about your reasons or mine? I was talking about the market trends of the world, not of your or my personal preference. One has nothing to do with the other.

75. E.N.

Posts: 2610; Member since: Jan 25, 2009

China is one of Android's largest markets and the Galaxy Ace is dominating. The top ten Android phones are dominated by expensive phones in places like the US and some parts of Europe. The world is a very big place. Consumers aren't stupid. The only reason for the drop of iphone 4S is because of the new iphone. And why would they choose to buy a free iPhone over a free top Android phone. And there are tons of deals on Android phones every other day it seems, some coming from Amazon. From BOGO deals, to $ .01. Everybody know this! There's just so many deals. My friend bought an Evo LTE ONLY because he was able to get it for $50. Also, the majority of Phines Samsung makes are crappy ones. Stop and ask yourself why! $280 for SGIII? I have never seen that, what did you include tax as well. If you're playing that game then there are iPhones that sell well above that. Never, (not even once) have I been able to do something while multitasking on Android that I haven't been able to do on iOS. - "Android is completely fluid". You do know that fluidity is more than just flicking through the home screen right? But if you seriously believe Android to be perfectly fluid, then we're done.

56. Avinash.Meeniga unregistered

rather than that i think they just made them more main stream and cooler that's it

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