Netflix CEO says mobile app isn't gaining much interest

Netflix CEO says mobile app isn't gaining much interest
Netflix recently released their streaming video service for Apple's iOS and Windows Phone 7, and is coming out with an Android app shortly. Despite how monumental this seems to us, CEO Reed Hastings is saying there hasn't been much interest in streaming long-form videos to mobile devices.

At the Web 2.0 Summit, Hastings said that customers are more interested in streaming videos to their big-screen-connected devices, like XBOX, Playstation 3, and Wii. He also pointed out that Netflix for the iPad has drawn surprisingly little interest. His reasoning is that people don't want to watch longer videos on smaller screens, when they could just as easily watch them on their home computers or televisions.

This lack of interest, however, might be limited to the U.S. market. Co-panelist Peter Chernin said that the Netflix app will enjoy greater popularity in countries where a home computer or gaming console are less common. The users would then be much more likely to 'settle' for watching the videos on a smaller screen.

We seriously disagree with the idea that there is no interest in watching Netflix on a mobile device. We will admit that, given the choice, we'll choose our computer or game console every time. The Netflix app might then be more appealing in markets where more users utilize public transit, and are therefore more likely to have a block of time to watch a full show on the go.

source: Mashable via Engadget



11. Dollgrin

Posts: 19; Member since: Nov 21, 2010

I agree with you guys, I would LOVE to have a Netflix app on my phone! I already have it on my iPad and it would be great to have on the go, especially since I have a little one who would watch some cartoons or something if I have to sit in a doctors office or something equally as boring and long!

10. smpdx

Posts: 127; Member since: Nov 02, 2010

I dont know a single person who is not super excited for the netflix app! It will be so awesome to watch movies at work! ;) HAHA

9. psn1819

Posts: 42; Member since: Jun 06, 2010

I hope that doesn't make them reconsider making an android version..otherwise i want the now

8. Benny unregistered

I wonder how much of the perceived lack of interest comes from data limits showing up on more and more plans? I don't know how much data a movie takes, but as more companies put data limits on their plans, I would think less people would stream movies

7. Howie69 unregistered

My interest in Netflix on mobile stems from the fact that I can connect my Samsung Vibrant to an HD source, or almost any video output source, and have the larger view. Regardless, it's also nice for travel.

6. netflixondroidyay unregistered

I would say on todays smartphones with the screen resolutions that they are capable of.. this app is a must have. I will agree that I would much rather watch on my flat screen at home..HOWEVER..the tv shows would be great to sit for the 30 min lunch and catch up on an episode of some season im watching. Its an awesome capability and they need to push the app reguardless. Not to mention most smartphone batteries wont last 2 hrs to watch a full movie anyways if the user uses it throughout the day.. of coarse there are desk cradles and such.. so there is much more positive about this app then negative. plus why not have it on all platforms.. if anything its just another way to netflix to gain more exposure.

5. protozeloz

Posts: 5396; Member since: Sep 16, 2010

well movie on a phone... road trip... how good you guys have battery life after watching some movies i personally think netflix could be a pad thing... or for a device with a lot of battery power. i don't mind watching movies on my phone but i really care for battery life, even if i have a charger with me... plus i haven't checked the netflix page in quite a while but they will do better if movie steaming could become an international feature... many will like to see their movies at home online.

4. Nilsson unregistered

I cant understand why they would not release it on android and Iphone first. Why of wasted there time with new technology when they could of allready had to what is becoming one of the largest phone operating systems ever.

3. JeffdaBeat unregistered

A lot of folks probably don't know that you can get Netflix for your iPhone. They should advertise it.

2. etownone

Posts: 40; Member since: Jul 25, 2010

I agree .... I have verizon... the Envy3 And I have an iTouch and the verizon MiFi to watch Netflix at work and on the go. Just waiting for the Android Netflix app so I can finally upgrade my phone.

1. jcchavez86

Posts: 2; Member since: Oct 08, 2010

I'm just waiting for the release for android... I know a lot of friends who are also waiting for it... piblic transportation, or for lunch in my job. Since I have unlimited data, I'm not affraid if I go overboard. I've been a netflix customer for more than 5 years, and knowing that this feature will come on my phone, will make me more of a loyal customer...

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless