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Munster mash: Apple iPad mini to take 1 million units in sales away from full-sized iPad

Posted: , posted by Alan F.

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Munster mash: Apple iPad mini to take 1 million units in sales away from full-sized iPad
We've run across the name of Piper Jaffray analyst Gene Munster quite often with his many predictions. But that is what a Wall Street analyst does. With pencil,paper and slide rule in hand, Munster crunches numbers to reach a conclusion. The latest estimate from Munster is that the introduction of an Apple iPad mini will cannibalize sales of the full-sized model by 1 million units. Munster concludes that one out of every five iPad mini tablets sold is a sale that would have belonged to the full-sized Apple tablet. Even with the 20% cannibalization rate, the analyst sees Apple selling 25 million tablets in Q4, up from a previous forecast of 21 million units.

Mockup of the Apple iPad mini
According to Munster, the iPad mini will help Apple sell 95 million iPads in 2013, up from his prior forecast of 86.5 million. The expected 7.85 inch tablet should account for 25% of the total number sold. He also expects Apple to price the iPad between $249 and $299. That would allow the device to compete with the 7 inch low-priced Android tablets like the Amazon Kindle Fire HD and the 8GB Google Nexus 7. Munster expects many buyers of the smaller tablet to pay up for higher storage or for more connectivity options. Some recent speculation has 16 different SKU's available for the Apple iPad mini.

The Apple iPad mini is rumored to sport a 7.85 inch screen and is expected to be introduced at a "by-invitation only" event on October 23rd.

source: Electronista


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