Munster mash: Apple iPad mini to take 1 million units in sales away from full-sized iPad
posted by Alan F. / Oct 17, 2012, 4:46 PM
sell 95 million iPads in 2013, up from his prior forecast of 86.5 million. The expected 7.85 inch tablet should account for 25% of the total number sold. He also expects Apple to price the iPad between $249 and $299. That would allow the device to compete with the 7 inch low-priced Android tablets like the Amazon Kindle Fire HD and the 8GB Google Nexus 7. Munster expects many buyers of the smaller tablet to pay up for higher storage or for more connectivity options. Some recent speculation has 16 different SKU's available for the Apple iPad mini.
The Apple iPad mini is rumored to sport a 7.85 inch screen and is expected to be introduced at a "by-invitation only" event on October 23rd.
Posts: 1034; Member since: Mar 30, 2012
What about competition with the iPod touch? At $250 it would be $50 than the new iPod touch. If I had to guess I would say $300-$350, not $250-$300. Plus a price that low would cut into Apple's extremely high profit margin.
posted on Oct 17, 2012, 5:16 PM 3
Posts: 5993; Member since: Dec 22, 2010
Meh. Price-wise, I suspect you will see the iPod Touch XL slot in between the non-XL iPod Touch models and the iPad models. There is a gap that presently exists that can be nicely filled by the iPod Touch XL. As far as the cannibalization argument goes, there may be some, but I suspect the extent to be minimal. A million iPads traded for 10 million incremental iPod Touch XL sales would be an acceptable trade, IMO.
posted on Oct 18, 2012, 2:20 AM 1
Posts: 5; Member since: Jul 16, 2012
My guess is the models will range 249-349 maybe even more solely on available features. If they release a low cost ipad mini with worse connectivity than the ipod touch, or even less memory, less competition will occur. Ex. 32 gig ipod touch and 8 gig ipad mini being same price. I wouldn't put it passed Apple.
posted on Oct 17, 2012, 5:30 PM 1
Posts: 2156; Member since: Oct 17, 2011
I said right away that mini will take a big chunk off the big iPad. And I say Munster is actually off in his prediction, the cannibalism rate will be much higher - people will buy either the mini either the classic iPad. There's really no point in buying both
posted on Oct 17, 2012, 5:59 PM 4
Posts: 44; Member since: Aug 03, 2012
With phones getting bigger, I am still not getting the appeal of the 7" tablet. My iPad 2 basically is a stay at home device and my Galaxy S3 goes where I go. Where does the 7" tablet fit into this equation? (outside of lower price points)
posted on Oct 18, 2012, 6:32 AM 0
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