Motorola's new logo hints at color options, brands itself "a Google company"

Motorola's new logo hints at color options, brands itself
We broke the news a while back that the Motorola Moto X (then just known as the X Phone) would likely be made available in at least 20 different colors. Now, Motorola has tweaked its logo, and the new look seems to hint that our original report was correct. We saw the beginnings of this with the new "Hello again" campaign that it was in recently, where the logo changed colors. The new logo is a simple grey with a wheel of colors around it, and the logo can take on any color as needed. This seems to hint that Motorola devices will focus on color options in the future. 

The other change is that the Motorola name itself has gone completely lower case, with a thinner and lighter typeface than has traditionally been used. It looks a lot like Motorola (and by extension Google) is trying to distance itself from the mechanical, heavy DROID branding that it had so long been attached to.

The last tweak is the label that Motorola is "a Google company". Google and Motorola have always asserted that the two companies would be kept separate, and Motorola would be run independently, but this is a clear indication that Google does have some control over its new hardware company. 

source: Techweek via The Verge

FEATURED VIDEO

29 Comments

1. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

'bout helluva' time!!

2. dorianb

Posts: 617; Member since: Oct 24, 2012

motorola... Now representing the gay & lesbian community in style.

4. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Or maybe offering handsets in various color options?

16. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Almost all Google brands use colours, maybe that's why new Motorola logo was also changed with more colours.

8. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

I think Apple was doing that first... Their logo was a rainbow colored Apple before, Tim Cook is actually gay, and now they have a neon and pastel color scheme in iOS 7. Too much evidence.

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Just because Moto changed their logo with color doesn't mean they're following Apple. Changing a logo in a mere two weeks doesn't some possible, as the board would have to design, agree, etc. a new one which is a process that takes awhile.

13. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

I didn't mean they were following Apple, I was saying that Apple already has that status and Motorola isn't trying to get it.

21. InspectorGadget80 unregistered

So what Apple going too sue MOTO for using multicolors on a logo?

24. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Well sue them for using "Flat" design concept.

25. Dorothy69

Posts: 498; Member since: May 21, 2013

I don't think Tim Cook is gay [maybe iGay] but, it's nice to know that now I have more rAiNbow horiZons to gaze upon.

14. quyenqchau0813 unregistered

so by what you said, gay equals colorful ? It's nice that your dictionary has that "extra" meaning or connotation

18. roldefol

Posts: 4744; Member since: Jan 28, 2011

wrong reference book... try "rainbow flag" in wikipedia

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I'm liking the font change. It's good that companies want to refresh their logo and here it works. If Google can lead Moto in the right direction with their phones, things will look good for them in the future.

5. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

The Motorola Revolution is coming... First the Moto X, the first true Google phone, then the successors to the Razr (Maxx) HD and Razr M around September. Can't wait, show us what you got Moto.

10. PapaSmurf

Posts: 10457; Member since: May 14, 2012

If the Razr Maxx HD was offered on different carriers, Moto would have been more successful. Verizon wanted to play the exclusive card and keep it for itself.

22. InspectorGadget80 unregistered

Fck Verizon for exclusive handsets the other Motorola handsets don't look the same.

28. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

The closest thing any other carrier in the U.S got to the Razr HD was AT&T with the Atrix HD. Even then; it had the design of the original Droid Razr, a smaller battery than the Razr HD, and a smaller screen with different technology. Enough exclusives, have at least one good phone that's available everywhere under one name.

6. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

So now Motorola is a Google company right? This means that Google will update Motorola's devices like what they did with their Nexuses! Awesome!

9. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Read the last paragraph.

12. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I know but Motorola is still "a Google company". So I believe that Motorola will update their devices like Google did with their Nexuses since Motorola is a Google company.

7. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

cool beans. o:

15. Googler

Posts: 813; Member since: Jun 10, 2013

Motorola's world presence isn't as strong as it could be so branding it with Google is a step in the right direction. Could also mean the colors are more international in scope than just what color the phones will be.

17. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

PA still believes that the "Hello Again" ad was from Motorola lol. It's a graphics design site, they're not in any way affiliated with Motorola. Anybody can post random designs there, like this guy did. http://www.behance.net/blakebakken

19. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I'm excited by the hints in this change. The Moto X can NOT come fast enough.

27. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Just 5 weeks away if the August 1st announcement from the leaked ad pitch is credible.

20. InspectorGadget80 unregistered

LOVE THE LOGO

23. ilani

Posts: 90; Member since: Dec 23, 2011

I loved Motorola, until i was blessed with the razr. The first phone i have ever owned, that squeaks! i had to buy a skin wrap just to hold the front and back tight enough that it would stop squeaking! and not to mention the worse speakers i have ever heard on a phone! Google has a lot of work to do!

26. Dorothy69

Posts: 498; Member since: May 21, 2013

Oh stop lying!! I had a RAZR and RAZR MAXX and neither squeaked; can't say the same for my iPhone 5. It squeaked so much that I had to register on swiNe.com

29. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

It sounds like Google is going to be paying more attention to Motorola now that Samsung is leaning toward the Tizen OS.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.