Montblanc's e-Strap turns your snooty swiss timepiece into a smartwatch

Montblanc's e-Strap turns your snooty swiss timepiece into a smartwatch
While the smartwatch is still a relatively new device, Swiss watch makers apparently are worried about the possibility that the new wearables will take sales away from their expensive timepieces. Watchmaker Montblanc has a solution. An email sent out by the Swiss firm on New Year's Day to customers and fans, revealed the e-Strap. The device replaces the current strap on your expensive Swiss timepiece, turning it into a highly functional smartwatch.

Set to be officially unveiled at a conference in Geneva later this month, the e-Strap will give you a vibration alert to notify you of an incoming call on your smartphone. The device is equipped with a touchscreen which will show previews of emails, allow you to read text messages, and will alert you when you have an upcoming appointment.

The Activity Tracker measures your movements by counting the number of steps you take, and the distance that you've traveled. It also computes the number of calories used. The e-Strap will send you vibration alerts, reminding you to stay active. And an app for your phone is available to keep track of your fitness data for the week and month.

The e-Strap can act as a remote for your phone, enabling you to snap pictures with a tap of the wearable. The device will also let you remotely control the music being played on your smartphone. And the "Find-Me" feature uses your smartphone to find your lost watch within a range of 30 meters. It also allows you to use the watch to find your lost smartphone. The battery on the e-Strap will power the device for as long as five days between charges.

The e-Strap works with the Samsung Galaxy S4, Samsung Galaxy S5, Samsung Galaxy Note 3, Samsung Galaxy Note 4, and selected phones running Android 4.3 or higher. The device also works with the Apple iPhone 4s, Apple iPhone 5, Apple iPhone 5s, Apple iPhone 5c, Apple iPhone 6 and the Apple iPhone 6 Plus.

The e-Strap is water, heat and fire resistant. The device can be purchased for as low as $241 USD. A stand-alone model will be priced at $541 USD and the Montblanc Timewalker Urban Speed chronograph e-Strap (including the watch) is $5641 USD. We have to say that this is a brilliant idea from Montblanc in response to some pretty serious competition. While most smartwatches aren't being promoted as jewelry, Apple has done so with the Apple Watch, displaying it at a Paris fashion show and having a runway model promote the device.

source: Watch-Insider via GigaOm



1. EC112987

Posts: 1215; Member since: Nov 10, 2014

I wouldn't care if it's bullet proof and people complain about the apple watch price. My comment refers to the $541 stand alone watch.

5. reckless562

Posts: 1153; Member since: Sep 09, 2013

in all honesty, the price of $541 aint to bad for a decent watch. specially if even remotely looks like the one in the pics. i think thats the other 5K watch tho. n $241 aint too bad for FIREPROOF if u ask me. first ive seen it lols

8. EC112987

Posts: 1215; Member since: Nov 10, 2014

Loll yea fireproof but your arm burns off lol

9. reckless562

Posts: 1153; Member since: Sep 09, 2013

lmao!!! ur coment is dumb!!, n i Loved it!! plus 1!!! i have the visual in my mind of such a news report!!! lol!! than u man!!!

10. EC112987

Posts: 1215; Member since: Nov 10, 2014

It was supposed to be dumb lol you get my point though resistant to anything but water and drops is beyond reasonable

12. reckless562

Posts: 1153; Member since: Sep 09, 2013

yea, this is true. in that case they should overclock that lil cpu in there!, u know, since it must be "Fire" proof too, it can take it!!

14. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Those expensive nice looking watches represent master craftsmanship. They are worth every cents because they are luxury item. Where else the Apple watch remind me of my young days Mickey Mouse watch and its made in China Foxconn factory where luxury watch are made in Swiss Its really two different product category. One is luxury item another is geek gadget people like myself would readily buy. I already own 4 smart watches.

15. reckless562

Posts: 1153; Member since: Sep 09, 2013

lmao TRUUUEEEE!!! y 4 smart watches tho?? sell the obselete ones

13. Taters

Posts: 6474; Member since: Jan 28, 2013

Those Swiss watches are so much nicer than the Apple Watch though. So they can overprice while Apple can't or at least shouldn't be able to. It seems like you sheep let them get away with murder though so maybe Apple can out Rolex, Rolex. The itards are certainly itarded enough.

16. reckless562

Posts: 1153; Member since: Sep 09, 2013

lmao yess they are!!!

2. GoBears

Posts: 456; Member since: Apr 27, 2012

Great idea. I really like it! I think the bottom of the wrist is the ideal place for discreet viewing too. Well done.

3. Taters

Posts: 6474; Member since: Jan 28, 2013

That doesn't seem as unobtrusive enough to be put on the strap yet. That looks like you are wearing a two sided watch more than a watch and a strap. I'd rather wear a smart watch for most days and a nice watch on special events separately than combine them like this. Funny story. I haven't worn a watch in like 5 or 10 years but the Moto 360 has gotten me back into them. I am currently looking for a dress watch for special occasions.

6. reckless562

Posts: 1153; Member since: Sep 09, 2013

lols well welcome back to the grownups table! at least ur wearing SOMEthing! but good point! i agree with ur logic about occasions! me personally, i need the whole smart "watch" thing to give me a battery that lasts at least half a month before id seriously consider buying one for a watch it should be time first! n everything else second. see what i did there :-D

4. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Fire resistant? Damn I kinda doubt that XD At least not for long periods.

7. reckless562

Posts: 1153; Member since: Sep 09, 2013

lol its probably got a "rating" of some sort, so u know theyre going to advertise the crap out the feature! regardless if its barely bbq or toaster oven temp. resistant in reality

11. Af1rPA

Posts: 712; Member since: Jun 12, 2014

Genius idea! But I wonder if it would get in the way when your hands are resting on the table like in front of a keyboard.

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